Attracting as many visitors as possible is the main goal of any website . Of course, unless you created a site out of pure desire for fun or for some internal needs. However, the vast majority arose from the need to start or improve a business. Ultimately, the income that will be generated on the basis of the site is one of the goals of its existence. But why do people visit the site? How to attract audience and increase website traffic?

Why do people visit the site?

You might say this is the million dollar question. No one can give a definitive answer to this question. However, there are some guidelines that can help us with this. We will try to answer the question of why people visit the site, what motivates them to click on a link, what needs do they want to satisfy?

Analyzing and predicting the behavior of the audience on the Internet can be the most important item in designing a website and coming up with an overall performance strategy. Here are the main drivers:

Teach me

Recent events have given us an opportunity to see another useful side of the Internet. In the impossibility of school and faculty classes taking place regularly, most of the communication is focused on online activities. The number of webinars has increased significantly and in general this type of content is becoming more and more popular.

Perhaps one of the most easily overlooked roles of the Internet is the ability to learn. We are sure that each of you has had the opportunity to thoroughly research a topic that you knew nothing about until then, and which caught your attention. Do we want to learn more about current events such as the coronavirus or to educate ourselves about current political processes, and perhaps learn something about the medieval history of Serbia?

Numerous sites can give us the answer to these and many other questions, allowing us to study at a time and pace that suits us the most. This is certainly a big advantage.

Sell ​​it to me

The situation with the pandemic has led to a large increase in online shopping. The impossibility of normal functioning even led to a significant increase in the purchase of basic foodstuffs online .

Almost everything can be bought online these days. The potential customers are there and it is up to you to attract them either directly (directly coming to your site, through e-commerce) or indirectly, if they want to buy something, you have to let them know that your site is the place where they can do it and make it easy them to do it. If they initially didn’t want to buy something, you can entice them to do so by giving them information, entertaining them, or giving them a sense of participation in a larger story.

After making a purchase decision, try to make the purchase process as easy as possible. The average shopping cart abandonment rate is 67%. This means that 67% of people who put an item in their shopping cart on the site never complete the checkout process. Reduce this number by focusing on making it as easy as possible for people to complete the process.

Inform me

People are constantly looking for information. Google recognized this a long time ago and tries to adapt its service as much as possible to the needs of users. It used to take a lot of effort to get some information. Now information is available in seconds.

Send your prospects a message that appeals to them on an emotional level, then give them the information they need to know so you can solve their problem. This is a great step towards getting them to buy from you, have fun, or become a part of your community in any way.

Entertain me

The beauty of online entertainment is that you can access it anywhere, anytime, in most cases. Internet entertainment has never been more accessible. People spend a large part of their free time on the Internet in search of entertaining content.

Whether entertainment was their original intention for coming to your site or not, entertain them in some way and they are more likely to remember information about you, buy something from you, or want something from you. There are numerous ways you can animate your clients, whether it’s entertaining clips, an interesting story.

Accept me

Keep in mind that there is a need in most people to be a part of something bigger than themselves. This could mean that the subscribers are not some content, someone “from the story” or even just part of a group that bought something from you. You can evoke this feeling very subtly, but making them feel part of a community is a very powerful motivator. As Aristotle said: “Man is a social being”.

By making them part of your “tribe” you will build a long-term relationship of trust. It is on this foundation that you can build a solid structure for the growth and development of your business.

Building and designing a website is a demanding and challenging process, but rest assured that a job well done puts you at a huge advantage over your competition. Invest enough time and resources, think about why people visit the site and what you have that will attract them, and the results will be more than visible.

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