Good content is profitable content. In today’s time, which we can safely say is overloaded with information, it is quite difficult to attract and hold someone’s attention. From early morning until going to bed, we are constantly bombarded with some kind of information and stimulation. For this reason, it is not at all easy to create a composition for a website that will stand out in the crowd of offered content and at the same time keep the audience’s attention for a long time. Therefore, there is no need to talk much about the importance of the quality and usefulness of the text on the site. What our topic today is how the length of the text affects its evaluation by search engines, and therefore the position in the search results.

Why is text length important?

Web pages with more text tend to rank better in search engines than those with less text that discuss the same keywords or phrases. Search engines and users like sites with longer text on them. It gives them more context and more information. Search engines, if they can find a term that is used consistently across multiple texts, can be more confident that a particular page on a site is related to a particular keyword or phrase.

Google loves length

When your text is longer, Google has more material to determine what it is about. The longer the text, the more often the key phrase that is in focus will appear. If you optimize your text well, the keyword or phrase will appear evenly and naturally distributed throughout the text. You can also include more synonyms and related keywords, which will provide good context to the text itself. In a longer post, you can add more titles, useful links and images, in which you can also mention a keyword. So more content means more quality information on the topic.

Longer text can also help you rank for more variants of the keyword phrase you’re optimizing for. Your article that covers a topic in depth will likely have a chance to show up in search results for variants of your keyword or phrase as well. And if you design your internal linking well, you can increase traffic to other posts you’ve written. It will help you drive more organic traffic to your site.

500 words is the minimum

The recommended minimum text length on the website should be more than 500 words. This is enough for users to get a detailed description of a particular keyword or phrase. Also, this is a large enough length of text for search engines to understand the context of the page. Of course, landing pages can definitely contain less text, and that’s fine. For site pages that are blog articles or trying to rank for multiple keywords, a text length of 500 words or more should be the guideline when writing.

Quality always before quantity!

Of course, always keep in mind that quantity must never outweigh quality. The text must always be concise and clear, providing quality information and responding to the user’s questions and needs. Don’t cram the text just to make it longer. This will by no means meet with a positive response from the Korinisk. If you “choke” them with unnecessary text, their interest will drop very quickly and the danger that they will leave the page becomes very real. Before you sit down to write a 2000+ word blog post, keep in mind that not all blog posts need to be extremely long. When writing posts with a large number of words, it is extremely important that the quality of the text is at a high level. And what does that mean? Quality texts are readable, well structured and contain original content.

The most important thing when writing long (or any) posts is to write for your target audience . This one sounds pretty obvious, but it’s surprising how easy it is to get distracted and start adding irrelevant information to the text. So to begin with, think about the questions the reader may have about the topic you are covering. Then give clear answers to those questions. Answers should, of course, be well written and legible. The text should follow a logical sequence of thoughts. Make sure your sentences and paragraphs are short and easy to read. Throw out all the unnecessary parts so that they don’t burden your pubic area.

Text scanning

One of the ways to structure the text well is by using headings correctly. Perhaps the most important function of headings is that they help with text scanning, ie. the way in which users view the content of the pages.

You can let readers know what the text is about by using clear and catchy headlines. It also makes your text enjoyable to read, because the title tells you what the next part of the text is about. Read more about using titles here.

A useful tool for optimizing text for search engines is Yoast , which is of great help to us. This tool provides very useful guidelines and data on how the text is optimized and what needs to be changed and revised in order to optimize the text as much as possible.

Also note that these are general tips on how long your text should be. The length of the text will also differ from the topic of the site, the topic of the post itself and the need to provide the most useful information to the users in the most efficient way.

We try to optimize our texts so that you get the most useful information. Visit our blog and see for yourself.