If you’ve ever heard of WordPress and website optimization, then you’ve probably heard of Yoast SEO. Yoast SEO is a popular WordPress plugin that is designed to make it easier for webmasters to optimize and customize site content for search engines. Yoast is a very powerful tool and is great at creating content that is acceptable and readable for search engines.

What are the benefits of Yoast SEO tools?

Yoast nudi brojne mogućnosti za optimizovanje sadržaja web sajta, da bi on bio što bolji za pretragu kako korisnicima interneta, tako i samim pretraživačima. Yoast dolazi u dve varijante, besplatnoj i premium varijanti. U nastavku teksta upoznaćemo Vas sa nekim od osnovih funkcija koje se nude.

Optimize your post and pages

This may be an essential part of Yoast-a. Makes it easy to write titles and meta descriptions ( metadescription), as well as their compliance with the standards set by Google.

As you can see from the picture above, Yoast It gives us the option to edit the SEO title, i.e. the most prominent text that appears in the search results, then the metadescription, a short text that describes the content of the page and is very important from the aspect of optimization, as well as the substrate, i.e. the path that leads to the page of the site. And at the very top, an overview of how the settings we have selected will look in the search results is given.

Display optimization for social networks

Managing social media posts can be a daunting task. Yoast makes this job much easier within WordPress-a, allowing for easy creation of displays. A special section regulates how a page or article will look when published on Facebook or Twitter. Select what will be displayed as the selected image ( featured image), as well as a metadescription that will be on every social network.

Optimization of content on the site

Content optimization is divided into several parts.

Readability Evaluates the readability of the text and makes suggestions on what needs to be corrected to improve the readability of the text.

Keyword phrase The part where you type the selected keyword or keyword phrase that you want to position in the search. You don’t have to go overboard with keywords Keyword stuffing (keyword stuffing). This Google doesn’t like it.

Main article (Cornerstone Content) By hedging this option Yoast I’ve learned that this content is of great value to us. The content of the core article is the core of your site. These are the best and most important articles on the site, and the pages or posts that you want to rank highest in search engines. Articles that are considered basic are usually relatively long, very informative, and combine topics from different blog posts on the site, covering everything that is important to a particular topic. If there are several articles on a similar topic, this is how Google is told which of them is the most important.

Webmaster Tools

The Webmaster Tools option is located on the left bar in the General option., in the middle of the screen. This option is used to confirm the site and link to the Google Search Console-om. Next to Google’s option also offers verification for Bing, Yandex, and Baidu.

Problems

Yoast Be aware of any problems that may have a negative impact on your SEO. In case of any error, you will receive a report.

There are no problems on our site that Yoast reports, but if something is not set up properly on the site, the problem will be reported here, with advice on how to solve the problem.

Search Layout

Under the general option in the search layout Specify the title of the page it displays, e.g. “Domain of the site | Contact Us” or “Site Domain – Contact Us”. No matter which title separator you choose, it will be used on all pages of your website. There are some sites that use WordPress themes that have built-in SEO title views, and these built-in settings can modify the settings in Yoast-in the. The next option solves this problem.

Types of content They allow you to determine the content from the site that will be displayed in the search results. Will it be for example only pages, or only articles or all the content that is on the site.

Media is an option that mainly refers to attachments (images or videos) that have been uploaded-Up to the site. The media is doing A URL that contains virtually only the content of the attachment that was uploaded On the website and possibly the title, if it is written. The recommended practice is to leave this option in check, so that these links are redirected to the post itself.

Yoast It’s one of my favorite tools when it comes to checking how a website is optimized for search engines. The many options it provides, especially in its They are a great help for anyone who wants to optimize the content on their website.

We’ve introduced you to the basics of using the Yoast SEO plugin for WordPress. If all this seemed too demanding to you, or you simply want to leave this job to experts, Send an inquiry and contact us.