As every year, the Data Reportal website in collaboration with We Are Social and Hootsuite publishes a report on the digital world. For the purposes of this report, tools such as Statista , SemRush , GWI and similar were used.

The most interesting statistics of internet usage in 2022

When we talk about mobile device users on a global level, more than two-thirds of the world’s population uses a mobile phone – 67.1% of the total population.

The number of internet users globally is also increasing. There are currently around 4.95 billion Internet users in the world, ie 62.5% of the total world population.

Social networks continue to rule the Internet world. It is assumed that at the beginning of 2022 there will be around 4.62 billion users of social networks, ie 58.4% of the total world population. An increase of 10% compared to last year.

With the number of social network users on the rise, it is expected that the reach of social networks will include around 60% of the world’s population sometime in 2022.

More interesting data

The average person spends more and more time online . In 2022, the average Internet user spends 7 hours a day on the Internet, on any device. So if, say, he sleeps for about 7-8 hours, the average internet user spends 40% of his awake time online .

Time spent on social media is also on the rise, today the average social media user spends 2 hours and 27 minutes a day using social media.

Facebook is still the most used social network. The number of users is 2.91 billion, followed by YouTube with 2.56 billion active users. Although Meta has not released an official figure for the past year regarding WhatsApp , it is believed that the number is at least 2 billion active users on a monthly basis. Instagram is in 4th place with almost 1.5 billion users, WeChat is 5th while TikTok is in 6th place with 1 billion users.

Compared to 2020, Instagram’s Ad Reach increased from 928 million to 1.47 billion.

The most searched YouTube terms are: song , songs , dj , dance , new song , tik tok , karaoke , minecraft , cartoon .

It is estimated that about US$154 billion is spent annually on social media advertising.

You can find the complete report at the Global Overview Report link.

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