Like many other companies, you’re involved in content marketing. After all, 87 percent of B2B companies and 86 percent of B2C companies advertise with quality content. Read on to find out what are the tips for optimizing your content.

 

What’s the point of quality content if no one can find it?

Optimization Tips

Organic search is an opportunity to consistently show your content to the right audience at the right time of their online search.

If you manage to optimize your content strategy for online search, you will see that it is profitable in both the short and long run.

Here are some best practice tips you can follow to optimize your search content from the start.

1. Start with keyword research

 

Content optimization starts even before you start researching keywords.

 

Keywords serve as a link to your customers’ intent and an indicator of whether your content has value and meaning for your customers.

 

When choosing keywords, there are a few questions you should ask yourself:

 

• How many people are searching for a given keyword?
• What’s the competition for a given keyword?
• At what stage of the customer’s conversion is the given keyword?

 

By researching keywords, at the very beginning of the process, you stay confident that your content is relevant to your audience and impactful of your business – attracting traffic and conversions in the long run.

Regular keyword research also allows you to keep track of changes in the market and changes in the requirements of the same. This should be included in your content calendar.

 

2. Choose the type of result that is most important to you

 

Gone are the days when a Google search resulted in nothing more than a list of links.

 

Today, Google displays results in a number of different forms of results to allow users to find information faster.

 

From featured snippets, to local packs and videos, depending on the search, Google presents different types of results.

 

Ensuring that you appear in one type of these results is very important, as it allows your content to come out at the top of the search engine and drastically improves your CTR.

 

Like most things related to SEO, there is no unique advice on how to ensure positioning in a certain type of result, but there are some steps in content optimization that can help:

• Research which keywords drive universal types of results: most of these keywords will explicitly or implicitly ask a question
• Organize your content: Most of the answers are drawn from paragraphs, tables, or lists from your content. For paragraphs, write your answers clearly and concisely. Also, make sure that your answer is in the title of the article. For lists and tables, use the correct HTML markup to ensure that Google can search your list or table
• Be precise and accurate: Google wants to reward websites that offer the most accurate and accurate information and complete answers to a question

 

3. Organize keywords by topic

 

Today, many advertisers stop researching keywords after choosing the words that are primary to them. But that’s just the beginning.

 

To improve your online visibility, you don’t want to optimize your content for a single keyword, but rather for a group of keywords related to the same idea. Your goal should be to create thematically organized keywords using associative keywords.

 

Themes do three things:

 

• Tell search engines what your content is about and how it matches the user’s intent
• Improve the visibility of other relevant content on the site.
• They help you avoid artificially accumulating keywords, which makes your content less relevant and accessible to your audience

 

When creating a topic, it is advisable to choose two to three keywords. It is also very important to choose words that exist in the real search.

 

Avoid keywords that are too broad in meaning or whose competition is too high. You want to choose keywords for your topic that are highly relevant and can lead to relevant traffic.

 

4. Add transcripts to your videos

Chances are you’re using video content in one way or another. Research conducted by Wyzowl shows that 81 percent of businesses that use video as a means of advertising – as much as 63 percent than in 2017.

 

The next time you’re creating a video as your landing page, be sure to add a transcript to that video. Search engines review the text on the page for indexing. The transcript allows search engines to understand the content of your video and position it for the appropriate search terms( keywords).

 

Not only will the transcript make search engines happy, but it will also allow your users to gain insight into whether the content is relevant to them, thus improving their user experience.

 

Don’t forget that once you have a transcript of your video, you can easily turn it into a blog post, social media content, etc.

 

5. The Impact of Site Loading Speed

According to Google, if your content takes longer than three seconds to load, you can lose up to 53 percent of your mobile traffic.

 

People don’t have the patience for slow loading or poor user experience. Any braking and they will move on to another site.

 

It is crucial for your content that pages load quickly, on all types of devices.

 

To make sure your site is fast, Google offers a free tool called PageSpeed Insights. This tool not only provides information about how your site responds on desktop and mobile devices, but also provides recommendations on how to speed up your site.

 

6. Photos are important

 

Did you know that the size of your photos affects the speed of your website?

 

Before posting content, make sure that the photos are sized well and that they are in a good file type.

 

Photo optimization doesn’t stop here.

 

The title of the photo, the alt text, and the position of your photo give you the opportunity to improve your position in the search. All three of these elements contribute to better relevance and context of the advertisement, and can help in better positioning.

 

This also allows for better visibility of your photos in the search results.

Conclusion