In the past months, Google introduced a revamped view of the Google Ads platform to improve the accessibility and organization of data and tools.

New design

The redesigned design allows access to all Google Ads tools and functions from one more efficiently organized menu instead of the three that are currently in use .

The campaign section contains all the necessary tools for campaign creation, optimization and analytics.

Objectives are highlighted in the navigation to emphasize their importance. A new menu category consolidates conversion goals and metrics into one location.

Functions, tools are grouped in one section to make it easier to locate them. Two new categories have also been introduced to highlight elements key to the success of the campaign.

Google Ads and AI technology

Google has designed new tools, designed to simplify the creation of ads online. Just add the desired ad landing page, and Google AI will start collecting data. Then AI technology will generate relevant keywords, titles, descriptions, images for the campaign. Before publishing the ad, you can easily edit it if necessary. In addition to the above options, Google also offers chat, where you can ask the AI ​​for ideas and suggestions.

AI technology has also been applied in Performance Max campaigns to facilitate ad creation. Just provide a link from the site and Google AI will start learning about your brand to populate the campaign with text and relevant elements.

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