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Digitizer graphic design

Graphic design that turns a brand into a system.

Logo design, visual identity, brand guidelines, business documentation, promotional materials and digital visuals for brands that need a professional appearance.

01Logo systemSymbol, logotype and basic application rules.
02Visual identityColors, typography, style and visual language.
03Brand guidelinesRules for consistent brand usage.
04Business materialsBusiness cards, letterheads, signatures, brochures and presentations.
05Digital setSocial media, ads, banners and campaign visuals.
Blanc & Bleu logo design
Max Innovation logo design
Nova Steel logo design
Jusufović & Partners logo design
Brand guidelines

A brand should not look different every time it appears.

Brand guidelines define how a brand identity is used in every situation: through the logo, colors, typography, layout of elements, business materials and digital formats. It is a document that protects consistency and helps visual communication remain clear, professional and recognizable.

When a brand has clearly defined rules, every future material is created faster, safer and with better quality. It reduces improvisation, speeds up work with designers, print houses and marketing teams, and keeps the identity stable in every application — from business cards and letterheads to ads, presentations and social media.

Identity rules

Logo. Colors. Typography. Application.

Rules standardize the use of the logo, colors and materials and enable a consistent appearance across all channels.

Brand book

Brand guidelines

A document that protects the visual identity of a brand and provides clear rules for its application.

Identity application

A mockup shows how a brand works in practice.

We test visual identity through real applications: letterheads, business cards, presentations, digital visuals, packaging and sales materials. A good mockup is not there just to look nice — it shows how the system works once it leaves the design file and enters real use.

At this stage, we check whether the identity remains readable, recognizable and professional when applied to the materials that clients, partners and customers actually see.

Business application

An identity has to work outside the design file.

That is why we test basic business materials, digital formats and application examples before the system is considered complete.

01

Letterhead

Rules for headers, signatures and official documents for a clean business appearance.

02

Business cards

Format, information layout, logo position and basic print rules.

03

Presentations

A consistent visual system for pitches, sales presentations and internal materials.

04

Social set

Visuals for campaigns, posts and ads that follow the same brand identity.

05

Packaging

Application of the identity to labels, packaging, promotional and sales materials.

Identity portfolio

Selected identities presented through a mockup system.

We never look at a logo as just an image. We test how it works on letterheads, business cards, presentations, signage, digital visuals and real business materials.

01

Brief

We understand the brand, audience, market, competition and the position the identity needs to take.

02

Direction

We define the visual style, tone, inspiration, references and functional needs of the brand.

03

Design

We create the logo, color system, typography, graphic elements and basic applications.

04

Guidelines

We organize usage rules through brand guidelines and practical application examples.

05

Delivery

We prepare final files for print, digital use, presentations and future applications.

Graphic design pricing

The price depends on the scope, complexity and responsibility of the design.

A simple visual, brochure, brand guidelines document and complete branding project are not the same scope of work. That is why we estimate graphic design based on the number of hours, task complexity, level of preparation, number of revisions and the impact the design has on the brand’s business appearance.

01

Simple projects

Design of business cards, simple flyers, basic social media posts and smaller adaptations.

1–3 hours Hourly rate: €20 – €50
02

Medium-complexity projects

Design of brochures, posters, more complex graphic elements for social media and business materials.

4–8 hours Hourly rate: €50 – €100
04

Very complex projects

Annual report design, complex websites, interactive digital projects and large-scale design systems.

20+ hours Hourly rate: €150 – €200 or more
Branding

Complete company branding

Development or redefinition of a company’s visual identity: logo design, brand guidelines, business materials, packaging, web design and social media design.

50–200 hours Hourly rate: €100 – €200 · Total project price: from €5,000

Prices are indicative and adjusted to the specific project scope, deadlines, number of formats, number of revisions and the level of creative and technical preparation.

FAQ

Frequently asked questions

Brand guidelines are a document that defines the rules for using a visual identity: logo, colors, typography, spacing, correct and incorrect applications, business materials and basic guidelines for future design.
We can design a standalone logo, but for a serious business appearance we recommend a broader system: logo, colors, typography, basic applications and usage rules.
Yes. We prepare final files for both print and digital use, in the formats agreed within the project.
Yes. A redesign can be a subtle modernization of an existing identity or a complete change of the visual system, depending on the goals of the brand.
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Useful articles about graphic design, visual identity, branding and the application of design in business communication.

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