Google My Business allows you to manage how your business will appear and what results it will achieve in the search engine. It is a basic tool for discovering and adjusting your website ‘s appearance in organic search results, Google Maps and other Google products. Google My Business is one of the most important factors affecting local SEO.

Why is Google My Business important?

By registering your company in My Business, you get the opportunity to enter all the data about your business, which will be displayed to your potential clients. In addition, you get many other options, such as managing the reviews that your customers leave about you. As you know, reviews should be a key factor in your local SEO efforts.

To start using Google My Business, you need to register an account and enter your data, after which you will receive a letter from Google to the physical address you provided. This card is proof that you are the owner of the business listed at the address, allowing you to verify your account. For some types of businesses, verification via phone call or email is also possible. Google has a special page that helps you check your verification status.

Once verified, you can fill in all the required details and how your browser will look like. You can even get regular insights into how many impressions, clicks and subscribers your My Business account has generated over a period of time.

This is a great way to get a feel for how Google and your target audience perceive your business.

Company name and basic information

As for the business name, Google wants business owners to enter the actual name of their business and nothing else. Avoid using slogans, location information, or mentioning products in your business name unless they are an actual part of your business name. Some SEO experts believe that adding keywords to your business name will help you rank better. However, keep in mind that listing keywords in your name is not necessary to rank.

Always fill out the entire profile

Instead, be sure to include keywords in your business description.

Fill in as many fields as possible. If it’s relevant to your business, you shouldn’t leave it blank. Don’t forget to double check those often overlooked or overlooked sections:

• Business category
• Physical location
• Working hours
• Contact information (including relevant telephone numbers)

Business description

Google allows 750 characters for a business description, but only 250 characters will appear in the shortened version when display space is limited. Therefore, be sure to write a convincing description in the first part that can stand on its own and describe your business. But also use the remaining space to make a longer description if you feel it might help.

Business descriptions should not contain self-promotional language or inappropriate content. You are also not allowed to use smileys within your description. Take the time to write a description that accurately reflects what your business offers and highlights key selling points.

Google My business is a tool that can work well with other SEO tools, in order to achieve the best possible position in the search engines. Google places a high level of importance on local search results. According to Google , customers are 70% more likely to visit businesses with a completed My business profile.

The exact way Google determines which businesses to display in a local search is unknown. Many factors play a significant role. It helps to not only say that you are in a specific location, but also to show it by creating locally oriented content around your business on your site. Google uses what is known about the searcher’s location to present the most relevant local businesses. Proximity is a known ranking factor for local businesses.

Add relevant photos

Add relevant photos to highlight your business!

Audiences and Google Local Guides can tag your location in photos and in Google reviews, but it’s a great idea to control the visuals where possible. Be sure to include your company logo and appropriate cover photo.

Google recommends that photos be at least 720×720 pixels and saved in jpg or png format. They should also be no larger than 5 MB.

Relevance determines how well your business matches the user’s search intent. Is your focus identical to what your prospect needs? Be as clear as possible. Keep your focus.

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