While LinkedIn is primarily a platform for getting in touch with professionals in our niche of interest, it can also be very useful when it comes to marketing. The reason for this is that LinkedIn has a very strong advertising platform. This is why it has become a new channel for presenting your business and offering it to new customers.

LinkedIn – for all your targeted and personalized advertising

When it initially emerged as a serious business competitor to Facebook, logging in to LinkedIn on the weekend was usually reserved for people looking for work (on the heyday days when it was an all-in-on integrated app, with all the content).

Of course, many, or even most, of you reading this article have checked LinkedIn regularly, 24/7, 365 days a year, just as you usually do with Facebook, Twitter or any other social network.

LinkedIn is a bit of a new Facebook

There are a number of LinkedIn users who start their writing with “I know this isn’t Facebook…” As an introduction to the post, which will be accompanied by numerous comments that this post is not for what it is intended. But using LinkedIn reflects typical behavior associated with the early days of Facebook, when people were more than willing to share both their personal and business content.

LinkedIn doesn’t seem to be reducing the content of personal content – so this mixing is something that is obviously happy to be seen on this platform.

This is one of the most important reasons why advertising on LinkedIn should be taken seriously. Of course, the first thing to keep in mind is the specificity of the audience we are addressing here. We will talk about these specifics in the rest of this text. Read on!

So- is LinkedIn good for your brand?

When it comes to posting personalized content on LinkedIn, the key to effectively testing the potential of this amazing new channel is to find the right place for your advertising content among a still predominantly business-oriented audience, and to have a clear image of your brand that you want to show to this audience.

The assumption is that the audience on this platform is focused on specific content and less tolerant of clichés (definitely without stereotyping) and less sensitive to the meaningless content of some other platforms and the profiles of their average users. They can be quite rigid if they don’t see the relevance of your ad to their job in the first place, and of course to their personal life or leisure in the second place.

For companies targeting the good old-fashioned high traffic flow, then LinkedIn can certainly provide an answer to advertisers’ challenges before they spend money on advertising. However, it is crucial that you clearly set the goal of your testing; Do you want insight into engagement and interests, or do you actually just want to target an audience with prospects to buy from you? Of course, it’s still too early to write off either of these two aspects, as with all the other dilemmas in digital advertising. A brand that combines targeted advertising with original and motivating content is likely to achieve the best results.

The key is to always be honest with yourself and your brand – be proud of who you are and what you believe in. If you think something is personal to share, then share it. We personally like to find out about cool things that our colleagues do or are interested in; It makes them and all of us much more complete and can help generate great ideas and collaborations. The same can be said for LinkedIn Advertising, run experiments, share with us what worked and what didn’t – after all, we’re all learning together in this crazy digital age.

If you need help in designing your advertising appearance on LinkedIn or any other social network, contact us, and our team of professionals will be happy to meet your requirements.