How to use Instagram reminders in business promotion

In one of the previous blogs, we wrote about a new option on Instagram – Instagram reminders , where, among other things, you can read who can use it, what types of posts allow this option and how to create an Instagram reminder post.

 

How to use Instagram reminders in business promotion

This option can increase engagement and bring more value to the profile. In today’s blog you can find out how.

 

A clear and detailed name of the event

While it’s tempting to keep the event name as short and catchy as possible, keep in mind that followers don’t see much detail when they receive an event reminder. If they can’t see exactly what it’s about through the notification, they may not have a reason to click through and attend.

Although Instagram given the event name limit, try to be as detailed as possible. Instead of a generic event title such as – New collection, use the name – Special promotion for new collection.

 

A clear and detailed description of the event

The name of the event has a limited number of characters, but that’s why there is enough space in the description for a more detailed description of the event. Given that the notification for the event refers to the original publication, it is important to include all relevant details in the description of the event and explain what exactly it is about.

 

Call To Action (CTA)

Since Instagram reminders are a relatively new feature on Instagram, followers may still not know how and why to use them. To get more people to turn on reminders, write a clear CTA in your post description or visual. As for example – “Turn on notification by clicking 🔔”.

 

Use Reminder with standard options

In addition to the Instagram reminder , other standard options can be used within the post, such as choosing a location, tagging other accounts and shopping tags. If a reminder or other tags are added to an Instagram post, the bell icon is automatically displayed. However, followers can still tap the icon and access a list of tagged accounts or tagged products.

 

Make another Instagram post reminder

Instagram does not offer analytics for reminders-e, so it’s impossible to know how many people signed up to receive event notifications. Instead of estimating how many people turned on the reminder, assume that one post isn’t enough to get the results you want.

Fortunately, once a reminder is set up on Instagram, you can continue to use it in new posts until the start time has passed. This means you can publish multiple posts with the same reminder.

 

5 ways to use Instagram reminder posts

Online or Live events

Instagram reminder is ideal for promoting online events, especially if you start with teasers months or weeks in advance.

You can create several separate remindersfor the same event in order to arouse interest and emphasize, for example, different artists, speakers or topics. You can also use video reminder posts to share highlights from previous events and give followers a glimpse of what to expect from the next event.

 

Announcement of an episode / new video on the channel

Before publishing a new video or episode of a show (series), you can create an Instagram reminder and remind followers to watch as soon as the new content is published.

 

Giveaway

If you want to increase brand awareness, a giveaway on Instagram can be a great way to present the brand to a wider audience or to attract fans to create content, so-called UGC, user-generated content .

You can create a series of reminder posts to highlight prizes and encourage followers to participate. Then you can add a reminder at the end giveaway , to make sure followers tune in to find out who won.

 

Product launch

Are you launching a new product or a new product line? Instagram reminder posts are perfect for teasing new product announcements and getting customers excited. If there is a limited amount of products, Instagram reminder posts can help customers not miss the chance to buy.

 

Discounts and inventory sales

Instagram reminder can be great used for special discounts and sales for holiday or seasonal events. They are great for informing followers about big sale dates and sale durations.

It is noticeable that Instagram reminder has a wide range of possibilities and can be used for different types of brand and business promotion on Instagram.

 

For more news and interesting stories from digital marketing, visit our blog page or follow our Instagram profile.