The characteristic of a good business site is that it improves business, facilitates communication with the target audience and marketing of goods or services. Good design is critical to the success of a site, and a good user experience must be at the center of thinking when designing. What are the most common errors on the landing page , read in our new text.

The most common mistakes on the landing page

The landing page that your potential clients will come to must be optimized to the maximum in order to achieve a conversion, but what is equally important is to have a satisfied audience.

Why speed in the first place?

Believe it or not, speed probably has the biggest impact on landing page performance. If a page fails to load within 5 seconds, 74% of visitors leave the site . This is even more pronounced when it comes to e-commerce sites. A small delay of just 3 seconds can cut your traffic in half. That’s why top brand pages load in less than a second! No matter how great your offer is and the content of your landing page is high-quality, it becomes irrelevant if the loading speed of the site is bad. Especially on mobile devices.

We wrote here how important site speed is in general .

Test your page speed using Google ‘s PageSpeed ​​Insights tool to see if your site’s speed is satisfactory. And you’ll also get some recommendations for specific site fixes to take to improve speed.

Unsurpassed design

Yes, you can have too many designs on a site. Inexperienced web designers often focus on “innovative” visuals instead of helping you achieve your business goals. Although beautiful visuals are important, visitors to business websites are most often trying to solve a problem. Visibility should come first. Too much information or too many elements on a page can annoy, confuse, frustrate and ultimately turn off your potential customers. Well-organized, minimal content and design can be very effective. Design should be driven by goals, rules and constraints. Although design “rules” are more like guidelines, they exist for a good reason. It takes time to learn when and how best to use them. Our experienced experts can help you with all your web design concerns.

No clear call to action (Call To Action)

Your website visitors may be smart, but they’re also busy. Don’t make them think too hard about what to do next or you’ll lose them. Make your call to action obvious. This usually means large, obvious buttons and forms. This is one of the common mistakes on the landing page , which can have a disastrous effect on the success of your site.

Simplicity of design and self-explanatory site navigation should be a priority. When a user comes to your page, they usually scan the text because it is much harder for them to pay attention to reading. So, in those few seconds of scanning, one must immediately know what the offer is and why it is important. The audience will not understand this if the font is hard to read, the colors are mismatched or the headings overlap each other. The easier you make things for your visitors, the better user and end-to-end experience you’ll give them, and the more likely they’ll become your customers.

The site is not mobile friendly

Today, almost everyone owns a mobile device. All these people use their smartphones to consume content from the internet. Globally, 52% of internet traffic comes from mobile devices. Of course, Google noticed this and came up with mobile-first indexing. This means that it gives priority to the mobile version of the site when indexing and ranking.

If your site is not optimized for mobile devices, expect to be essentially invisible in search results. Moreover, visitors are more likely to leave a site that is not mobile friendly.

Too complicated contact forms

Generally when someone lands on your landing page, they are in the stage of being informed about your offer and in the stage of thinking. This means that they are just starting to realize that there is a problem or challenge that they need your help to solve. At this stage, they probably have little knowledge of your offer and business. They are just looking for answers and information. Make it the easiest way for them to do this. Complicated forms to fill out certainly turn off potential clients. WordPress sites provide extremely creative and effective solutions when it comes to contact forms.

Keep in mind that the visitors to your landing page automatically want you to protect their data and therefore only ask them for the most basic data with which you can continue communication. Building relationships takes time, both in real life and in the digital world. Insisting on a large amount of personal data is one of the most unpopular landing page mistakes.

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