{"id":28547,"date":"2024-11-14T15:30:50","date_gmt":"2024-11-14T14:30:50","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-facebook-instant-experience\/"},"modified":"2026-01-09T15:27:29","modified_gmt":"2026-01-09T14:27:29","slug":"what-is-facebook-instant-experience","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-facebook-instant-experience\/","title":{"rendered":"What is Facebook Instant Experience?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1628259501538{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Facebook Instant Experience<\/span><\/i> (<\/span> Facebook Canvas<\/span><\/i> ) is a full-screen view after someone clicks on your<\/span> Facebook<\/span><\/i> post on a mobile device. It is fully optimized for mobile devices and designed to grab attention. It can also be presented as <\/span>mini website<\/span><\/i> ”.<\/span><\/span><\/p>\n

Some of the elements that you can use in<\/span> Facebook Instant Experience<\/span><\/i> are videos and photos,<\/span> a carousel<\/span><\/i> with images that you can change by merging, then<\/span> a tilt to pan<\/span><\/i> image that you can rotate by tilting your phone, as well as<\/span> a button<\/span><\/i> at the end that is actually a CTA button.<\/span><\/span><\/p>\n

 <\/p>\n

How to make Facebook Instant Experience?<\/b><\/span><\/h1>\n

You cannot create and publish Facebook Instant Experiences<\/span><\/i> from your phone, as is the case with other posts such as<\/span> Photo<\/span><\/i> ,<\/span> Video<\/span><\/i> ,<\/span> Hyperlink<\/span><\/i>. Da bi ste u\u0161li u pode\u0161avanja za kreiranje <\/span>Facebook Instant Experience<\/span><\/i> , within your<\/span> Facebook<\/span><\/i> page, go to<\/span> the Tab<\/span><\/i> “<\/span> Publishing Tools<\/span><\/i> ” and at the bottom you will find a tab for<\/span> Facebook Instant Experience<\/span><\/i> .<\/span><\/span>[\/vc_column_text][vc_single_image image=”24101″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1628259536901{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1628259555040{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]You add elements by clicking the “<\/span> Add Components<\/span><\/i> ” button”. How you add different elements and build yours <\/span>Instant Experience<\/span><\/i> , on the right you can see what it will look like when someone opens on<\/span> Facebook<\/span><\/i> or<\/span> Instagram<\/span><\/i> .<\/span><\/span>[\/vc_column_text][vc_single_image image=”24102″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1628259577741{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1628259618615{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Types of elements<\/strong><\/span><\/h2>\n

There are several different elements that have different properties and that you can enter in any order (instead of<\/span> the Header element<\/span><\/i> at the top, fixed).<\/span><\/span>[\/vc_column_text][vc_single_image image=”24103″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1628259647150{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1628259884904{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Header<\/span><\/i> is an image that is fixed at the top of<\/span> the Instant Experience<\/span><\/i> – and unlike other elements, you can only have one<\/span> Header<\/span><\/i> element in your<\/span> Instant Experience<\/span><\/i>in. If you don’t have an image or logo, you can use plain text in the header. <\/span><\/span><\/p>\n

The image has several options, for example clicking on the image can lead to the assigned link. When <\/span>When uploading<\/span><\/i> an image, you can choose whether the image will be<\/span> Fit to Width<\/span><\/i> (this is the option where you can assign a link) and<\/span> Fit to Height<\/span><\/i> (here you can rotate the image by tilting the phone to the left or right).<\/span><\/span>[\/vc_column_text][vc_single_image image=”24104″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1628259900511{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1628259860120{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Video must be under 2 minutes in .mp3 or .mov format. Similar to the image, you can choose<\/span> the Fit to Width<\/span><\/i> or<\/span> Fit to Height<\/span><\/i> option, except that it is not possible to assign a link here.<\/span><\/span><\/p>\n

Button <\/span><\/i>contains an assigned link and may lead to yours <\/span>website<\/span><\/i>, <\/span>App store<\/span><\/i> or others <\/span>Instant Experience<\/span><\/i>. <\/span>Button <\/span><\/i>you can edit (choice, font size and color, style <\/span>button<\/span><\/i>-a, background color). Also, you can fix the button to the bottom of yours <\/span> Instant Experience<\/span><\/i> .<\/span><\/span><\/p>\n

Carousel <\/span><\/i>is a series of picture cards. You can add a maximum of 10 and a minimum of 2 images, and each image can have a separate link assigned to it. <\/span><\/span><\/p>\n

 <\/p>\n

Does it really work?<\/strong><\/span><\/h3>\n

The main question that is asked: “Do users really watch<\/span> Instant Experience<\/span><\/i> and does it bring results?”<\/span><\/span><\/p>\n

Facebook Instant Experience<\/span><\/i> has almost no load time, opens instantly and is up to 15 times faster than the standard<\/span> web<\/span><\/i> the page you open from your phone. It attracts the audience in an attractive, interesting and unusual way, because it is not used by a large number of companies due to the complexity of the process of creating it. <\/span>Facebook Instant Experience<\/span><\/i> .<\/span><\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1628259501538{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Facebook Instant Experience ( Facebook Canvas ) is a full-screen view after someone clicks on your Facebook post on a mobile device. It is fully optimized for mobile devices and designed to grab attention. It can also be presented as mini website…<\/p>\n","protected":false},"author":13,"featured_media":24105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4410,4409,4388,4415,4392,4397,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-28547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-facebook-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"\nWhat is Facebook Instant Experience? - Digitizer<\/title>\n<meta name=\"description\" content=\"Facebook Instant Experience (Facebook Canvas) is a full-screen view after someone clicks on your Facebook post on a mobile device. 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