{"id":28506,"date":"2024-11-14T15:30:43","date_gmt":"2024-11-14T14:30:43","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-is-removing-story-swipe-up-links\/"},"modified":"2026-01-09T15:27:29","modified_gmt":"2026-01-09T14:27:29","slug":"instagram-is-removing-story-swipe-up-links","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-is-removing-story-swipe-up-links\/","title":{"rendered":"Instagram is removing Story Swipe-up links"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1630488468752{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">It can often be observed that Instagram introduces certain novelties within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user interaction,   <\/span><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">is changing the way links are placed within stories, which we<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/revolucionarna-novina-na-instagramu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">wrote about in April this year.<\/span><\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><b>Using links on Instagram<\/b><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">When it is not about sponsored posts, the use of links within<\/span> <i><span style=\"font-weight: 400;\">the Instagram<\/span><\/i> <span style=\"font-weight: 400;\">platform is only possible in the following way:<\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">In the profile description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">As<\/span> <i><span style=\"font-weight: 400;\">a swipe-up<\/span><\/i> <span style=\"font-weight: 400;\">link within<\/span> <i><span style=\"font-weight: 400;\">the Story<\/span><\/i> <span style=\"font-weight: 400;\">(for<\/span> <i><span style=\"font-weight: 400;\">business<\/span><\/i> <span style=\"font-weight: 400;\">profiles with over 10k followers).<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><b>What change is expected?<\/b><\/span><\/h3>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">As announced,<\/span> <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">will completely abolish<\/span> <i><span style=\"font-weight: 400;\">the Swipe-up<\/span><\/i> <span style=\"font-weight: 400;\">link, which has been used for a long time to place links within stories and bring users to the site,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/kako-napraviti-dobar-landing-page\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">landing page<\/span><\/i><\/a><\/span> <span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">shop<\/span><\/i> <span style=\"font-weight: 400;\">, news, and the like.<\/span> <\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The famous &#8220;swipe up&#8221; becomes a thing of the past, and it is replaced by<\/span> <i><span style=\"font-weight: 400;\">a link sticker.<\/span><\/i><\/span>[\/vc_column_text][vc_single_image image=&#8221;24141&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1630488294718{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1630488495159{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">lists several benefits of this change:<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Simplified creation of stories &#8211;<\/span> <i><span style=\"font-weight: 400;\">Story stickers<\/span><\/i> <span style=\"font-weight: 400;\">&#8211;<\/span> <span style=\"font-weight: 400;\">such as donations, music, polls, quizzes, and now a link, help you to further express yourself and share what is important to you on<\/span> <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">&#8211; and visually beautifully displayed and emphasized.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Additional creative control &#8211;<\/span> <i><span style=\"font-weight: 400;\">link sticker<\/span><\/i> <span style=\"font-weight: 400;\">it looks and works the same as the others (question, poll, location&#8230;) and provides increased creator control. It can be switched to different styles, resized and placed anywhere on the story to engage the user in the right way. <\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Engagement<\/span><\/i> <span style=\"font-weight: 400;\">&#8211; we know that they are<\/span> <i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">  and familiarity important to brands. In this way, you can get quick reactions and answers to the stories they have   <\/span><i><span style=\"font-weight: 400;\">link sticker<\/span><\/i> <span style=\"font-weight: 400;\">, the same as on every other<\/span> <i><span style=\"font-weight: 400;\">Story<\/span><\/i> <span style=\"font-weight: 400;\">which is shared. Otherwise, before you could not get feedback (response to story) when it is present   <\/span><i><span style=\"font-weight: 400;\">Swipe-up<\/span><\/i> <span style=\"font-weight: 400;\">link.<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;24142&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1630488331579{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1630488370924{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Currently,<\/span> <i><span style=\"font-weight: 400;\">Swipe-up<\/span><\/i> <span style=\"font-weight: 400;\">is displayed at the bottom of the screen, so by adding a link sticker (which can be placed anywhere on the visual), there will be more creative possibilities available, which will help increase clicks and visits to the site.<\/span> <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">On the other hand, swiping up quickly has become commonplace, so it may take some time to change user behavior.  <\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">It remains to be seen whether the new option will eventually be available to all users or remain limited to only those profiles with over 10,000 followers. From   <\/span>In June, <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i> <span style=\"font-weight: 400;\">announced that<\/span> <i><span style=\"font-weight: 400;\">the link sticker<\/span><\/i> <span style=\"font-weight: 400;\">option for all users is the ultimate goal, as it enables more functionality within stories.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visit our blog page<\/span><\/a><\/span> <span style=\"font-weight: 400;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow our Instagram profile.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1623826040711{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Mladen Radosavljevi\u0107 &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1630488468752{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]It can often be observed that Instagram introduces certain novelties within its platform, with the aim of improving the user experience. As part of its ongoing efforts to improve user interaction, Instagram is changing the way links are placed within stories, which&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4418,4371],"tags":[4391,4390,4378,4387,4388,4392,4465,4438,4397,4403,4402,4407,4442,4437,4414],"post_series":[],"class_list":["post-28506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-graphic-design","category-social-media-management","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-graficki-dizajn-en","tag-graphic-design","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-photoshop-en","tag-remarketing-en","tag-story-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Removes Story Swipe-up Links - Digitizer<\/title>\n<meta name=\"description\" content=\"The famous &quot;swipe up&quot; becomes a thing of the past, and it is replaced by a link sticker. 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