{"id":28449,"date":"2024-11-14T15:30:33","date_gmt":"2024-11-14T14:30:33","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-display-ads-targeting\/"},"modified":"2026-01-09T15:27:30","modified_gmt":"2026-01-09T14:27:30","slug":"google-display-ads-targeting","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-display-ads-targeting\/","title":{"rendered":"Google Display Ads &#8211; Targeting"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654793509274{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400;\">Once you&#8217;ve created the perfect <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/google-oglasi\/\" target=\"_blank\" rel=\"noopener\">Google ad<\/a><\/span> , all you have to do is show it to the right person at the right time. When it comes to <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/veoma-vazni-saveti-za-google-display-oglase\/\" target=\"_blank\" rel=\"noopener\">Google Display<\/a><\/span> ads, the Google Ads platform offers several different ways to target ads. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1654793587483{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>Keywords in a Google Display campaign<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Keyword targeting is one option on the Google Display Network. For example, if you know that your customers are searching for toys for children, or educational games for children, you can add keywords related to these terms. The Google platform will find relevant sites that contain keywords as well as an audience that is interested in them.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">One of the tips is to create several Ads groups for each type of product. For example, if you sell children&#8217;s toys, one Ads group could be boys&#8217; toys and another for girls&#8217; toys. Each Ads group will have its own keywords, so let&#8217;s say toys for boys will contain keywords related to toys for boys &#8211; toy cars, car tracks etc.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;24167&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1632737843146{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1654793546292{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>Themes<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Topic targeting displays your ads on sites based on the topics you choose. The topics are diverse and it can be art, cars, sports, shopping, science and various things. Targeting by topics allows you to reach a wider audience.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;24168&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1632737924589{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1654793555430{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>Placements<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Placement targeting of your ad is actually choosing specific sites, YouTube channels and videos where you want your ad to appear. The main goal is to show your ads where your customers are. If you know what your potential customers are searching for, which YouTube channels they visit, then this is the right choice for you.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;24169&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1632737997833{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1632738452212{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400;\">In addition to the above, there are several other targeting methods that you can use to reach a specific audience. Here are a few ways you can narrow down your target audience: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographics<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Years<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Pol<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Marital status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Household income is currently not possible in our country<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654793509274{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Once you&#8217;ve created the perfect Google ad , all you have to do is show it to the right person at the right time. When it comes to Google Display ads, the Google Ads platform offers several different ways to target ads.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4399,4410,4409,4388,4415,4398,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-28449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Display Ads - Targeting<\/title>\n<meta name=\"description\" content=\"Once you&#039;ve created the perfect Google ad, all you have to do is show it to the right person at the right time. 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