{"id":28381,"date":"2024-11-14T15:30:24","date_gmt":"2024-11-14T14:30:24","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/does-url-length-affect-seo\/"},"modified":"2026-01-09T15:27:31","modified_gmt":"2026-01-09T14:27:31","slug":"does-url-length-affect-seo","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/does-url-length-affect-seo\/","title":{"rendered":"Does URL Length Affect SEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639133444192{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">There are a number of factors that affect site optimization and can affect your position in search results. One question that is often heard is, does <em>Google<\/em> prefer shorter URLs over longer ones? This is a myth that has been around in the SEO world for a long time.  <\/span><\/p>\n<p><span style=\"color: #333333;\">URL length was a topic of discussion in the <em>Ask Googlebot<\/em> series on <em>YouTube<\/em> , and this topic was answered by <em>John Mueller<\/em> of <em>Google<\/em> .<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Does URL Length Affect SEO?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">The question that was asked is: &#8221; <em>Do shorter URLs really have an impact compared to long URLs or is this just another SEO myth?&#8221;<\/em> &#8220;<\/span>[\/vc_column_text][vc_single_image image=&#8221;24219&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1636481427535{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1636481464390{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">In <em>Mueller<\/em> &#8216;s response, we learn that URL length doesn&#8217;t affect the way some people think it does. However, there is one case where URL length does affect search. <\/span><\/p>\n<p><span style=\"color: #333333;\">URL length doesn&#8217;t matter for SEO, <em>Mueller<\/em> explains. Except for one situation where it could have some influence. <\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Mueller<\/em> &#8216;s personal preference is to keep URLs under 1,000 characters, because that way the data is easier to track. &#8220;<em>The direct answer is no. The length of the URL does not matter. We use URLs as identifiers, it doesn&#8217;t matter how long they are. Personally, I try to keep them under 1,000 characters, but that&#8217;s just to make it easier to follow. The number of backslashes also doesn&#8217;t matter    <\/em>.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Length important for canonization<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">The only area of <em>\u200b\u200bGoogle<\/em> &#8216;s ranking system where URL length can play a role is canonicalization. When multiple similar URLs have the same content on a page, <em>Google<\/em> will consolidate all signals from those pages into a single URL. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24220&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1636481478814{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1636481586674{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">That URL is called <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/kako-najbolje-koristiti-kanonski-url\/\" target=\"_blank\" rel=\"noopener\">the canonical URL<\/a><\/span> , and it&#8217;s what users end up seeing in search results. In the process of deciding which URL to display in search results, <em>Google<\/em> may consider the length of URLs as a factor. <\/span><\/p>\n<p><span style=\"color: #333333;\">&#8220;I am currently aware of only one part of our systems where URL length plays <em>a role &#8211; that part is canonicalization.&#8221;<\/em> <em>Canonicalization is what happens when we find multiple copies of a page on your site and have to choose one URL to use for indexing. If we find a shorter and clearer URL, our systems tend to pick it.\u201d <\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Mueller<\/em> also clarifies that canonization has nothing to do with ranking. In short &#8211; the length of the URL can affect the appearance <em>of the snippet<\/em> , but it does not affect the search ranking. <\/span><\/p>\n<p><span style=\"color: #333333;\">&#8220;<em>This does not affect the ranking. It&#8217;s just a matter of which URL is displayed in the search. So, to summarize, when it comes to search ranking, neither the length of the URL nor the number of backslashes matters. Use a URL structure that works for you and that you can maintain in the long run   <\/em>.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.searchenginejournal.com\/does-url-length-affect-seo\/425230\/?utm_source=facebook&amp;utm_medium=social&amp;utm_campaign=facebook-auto-publish&amp;fbclid=IwAR0RK_gyRHIVGkx8x0AcNdtgehJgt2jarvUpFnKSwT6PP7yy2Tm8WR_KZBM#close\" target=\"_blank\" rel=\"noopener\">Searchenginejournal<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1639133444192{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]There are a number of factors that affect site optimization and can affect your position in search results. One question that is often heard is, does Google prefer shorter URLs over longer ones? This is a myth that has been around in the SEO&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4384],"tags":[4399,4410,4378,4388,4398,4403,4402,4407,4380,4377,4412,4376,4411],"post_series":[],"class_list":["post-28381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website","tag-analytics","tag-business-en","tag-content-en","tag-digital-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-search-en-2","tag-search-engine-optimization-en","tag-web-design-en","tag-website-optimization-en-2","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does URL Length Affect SEO? - Digitizer<\/title>\n<meta name=\"description\" content=\"Numerous factors affect site optimization, and one of the frequently asked questions is, does URL length affect SEO? 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