{"id":28333,"date":"2024-11-14T15:30:13","date_gmt":"2024-11-14T14:30:13","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/a-superior-formula-that-brings-in-a-handful-of-clients\/"},"modified":"2026-01-09T15:27:31","modified_gmt":"2026-01-09T14:27:31","slug":"a-superior-formula-that-brings-in-a-handful-of-clients","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/a-superior-formula-that-brings-in-a-handful-of-clients\/","title":{"rendered":"A superior formula that brings in a handful of clients"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643013777739{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Do you know how to write advertising copy that will attract a huge number of customers? And you don&#8217;t have to have a great talent for writing. The answer is AIDA!  <\/span><\/p>\n<p><span style=\"color: #333333;\">AIDA is one of the most famous marketing models. This model is based on the cognitive stages that an individual goes through in the process of making a decision to purchase a product or service. Effective performance is often crucial to the success of your <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/\" target=\"_blank\" rel=\"noopener\">digital marketing.<\/a><\/span>   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>How did AIDA come about?  <\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">For that, perhaps it is best to look at Verdi&#8217;s biography. This famous composer composed many famous compositions, of which Aida is perhaps the most famous. However, the similarity with our AIDA is that Verdi&#8217;s also has 4 acts. As well as the AIDA we are talking about.   <\/span>[\/vc_column_text][vc_single_image image=&#8221;24341&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1641287294519{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1641287761788{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">AIDA stands for:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>A<\/strong> TTENTION (attention) &#8211; drawing attention to a specific product<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>I<\/strong> NTEREST (interest) &#8211; arousing the customer&#8217;s interest in a certain product or service, so that he begins to investigate further and inquire about a certain product<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>D<\/strong> DESIRE (desire) &#8211; causing the customer to want to have that product<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>A<\/strong> CTION (action) &#8211; inviting the customer to take the next step that leads to the purchase of a product or service.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Simply put, the AIDA model leads the customer to learn about a particular product, like that product, and eventually buy it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>How does AIDA work?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><strong>A &#8211; ATTENTION or AWARENESS  <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">The first stage focuses on getting attention. The goal of this phase is to let as many people as possible know about a certain product. This is achieved through advertising, and advertising through all available media platforms, of course taking into account the cost of advertising. As <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/digitalni-marketing\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\">social networks<\/a><\/span> are a relatively new form of advertising, new methods of advertising are also being used, one of which is brand cooperation with influencers.   <\/span>[\/vc_column_text][vc_single_image image=&#8221;24342&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1641287382224{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1641287433065{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #ff6600;\"><strong>I &#8211; INTEREST  <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">From the people who learned about the product in the first phase, a certain number of them stand out and are interested in it. They want to know more about that product, they want to know the details related to the product and how it can benefit them. Some of these details may be included in the ad itself, but more often it happens that individuals themselves want to know more about the product they are interested in, so for example they will search the Internet to see, say, the specifications of the mobile phone they are interested in.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><strong>D &#8211; DESIRE  <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">From the number of people who have shown an interest in the product, a certain number of them who develop a desire to have that product stand out again. These people are potential clients. At this stage, they have a clear desire for a specific product or service. In addition to the desire, there are also certain &#8220;obstacles&#8221; for the customer at this stage (such as perhaps the high price of the product).   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff6600;\"><strong>A &#8211; ACTION<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Those who &#8220;overcome the obstacles&#8221; that exist to purchase a certain product take action and become customers or clients. There are techniques that &#8220;help&#8221; customers to decide on the last stage of the purchase, ie. to overcome obstacles. These techniques are based on behaviorism, that is, the psychology of the behavior of potential clients.     <\/span>[\/vc_column_text][vc_single_image image=&#8221;24343&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1641287482573{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1641287641859{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">One of the ways to attract the attention of a potential customer is to place ads in unusual places. This is called &#8220;guerrilla marketing&#8221;. Also, there is a &#8220;shock&#8221; factor, that is, attracting attention using, for example, provocative photos.  <\/span><\/p>\n<p><span style=\"color: #333333;\">Stimulating the desire for a certain product is done in different ways, and what is important is to show the potential customer why he needs that particular product. This is done by highlighting interesting facts about the product and showing its benefits, which makes the potential customer want the product even more. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>Is the AIDA model good for everyone?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">Some criticize the AIDA model saying that it is too simple and that the same method cannot be used to advertise different products (eg buying a car at a car dealership is not the same as buying sneakers online). That is why there are variations of the AIDA model, and some of them are: <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">AIDCAS &#8211; the words CONVICTION (belief or conviction in the desire and need of a potential customer to have that particular product) and SATISFACTION (satisfaction with the purchase) were added here.<\/span><\/li>\n<li><span style=\"color: #333333;\">NAITDASE &#8211; added the words NEED, TRUST, SATISFACTION and EVALUATION.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em><span style=\"color: #333333;\">Made by Ana Korolija \u2013 Senior Copywriter @Digitizer<\/span><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1643013777739{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Do you know how to write advertising copy that will attract a huge number of customers? And you don&#8217;t have to have a great talent for writing. The answer is AIDA! AIDA is one of the most famous marketing models. This model&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4371,4384],"tags":[4391,4390,4410,4409,4378,4387,4443,4388,4398,4403,4396,4402,4407,4437,4380,4377,4414,4400,4412],"post_series":[],"class_list":["post-28333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-social-media-management","category-website","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-copywriting-en","tag-digital-en","tag-google-en","tag-internet-en","tag-keywords-en","tag-marketing-en","tag-online-en","tag-remarketing-en","tag-search-en-2","tag-search-engine-optimization-en","tag-story-en","tag-strategy","tag-web-design-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The superior formula that brings a handful of clients - Digitizer<\/title>\n<meta name=\"description\" content=\"Do you know how to write advertising copy that will attract a huge number of customers? 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