{"id":28316,"date":"2024-11-14T15:30:10","date_gmt":"2024-11-14T14:30:10","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/social-commerce-in-2022\/"},"modified":"2026-01-09T15:27:31","modified_gmt":"2026-01-09T14:27:31","slug":"social-commerce-in-2022","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/social-commerce-in-2022\/","title":{"rendered":"Social Commerce in 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1642671762147{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">We wrote about it in one of our previous blogs  <\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/scheduling-a-live-stream-on-instagram\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what is hidden behind the new option of scheduling<\/span> a <i><span style=\"font-weight: 400;\">Live<\/span><\/i> <span style=\"font-weight: 400;\">stream<\/span> <span style=\"font-weight: 400;\">on<\/span> <i><span style=\"font-weight: 400;\">Instagram<\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\">  and that what actually  <\/span><i><span style=\"font-weight: 400;\">Instagram  <\/span><\/i><span style=\"font-weight: 400;\">wants to develop is buying products live &#8211;  <\/span><i><span style=\"font-weight: 400;\">live stream shopping events<\/span><\/i><span style=\"font-weight: 400;\">, that is, encouraging and increasing purchases within the platform.  <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><b>What is Social Commerce?<\/b><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social networks<\/span><\/a><\/span> <span style=\"font-weight: 400;\">have long been used for various purposes &#8211; for reading news,<\/span> <i><span style=\"font-weight: 400;\">online<\/span><\/i> <span style=\"font-weight: 400;\">communication, monitoring trends, reviewing video content and the like, and more recently for purchasing products. Given that the nature of social networks is to share different experiences, recommend products to friends, they actually shorten the path of customers when making a purchase. With that in mind, the possibility of purchasing products directly from social networking platforms appeared as a completely logical step.  <\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Just such a purchase within a platform (without leaving the application) is called<\/span> <i><span style=\"font-weight: 400;\">Social Commerce<\/span><\/i> <span style=\"font-weight: 400;\">, and social networks have already become a very powerful tool for the development of such an opportunity.<\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;24389&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1642671835021{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1642671894703{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><b>What do the studies say?<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Based on research done by<\/span> <a style=\"color: #333333;\" href=\"https:\/\/theinfluencermarketingfactory.com\/\"><i><span style=\"font-weight: 400;\">The Influencer Marketing Factory<\/span><\/i><\/a> agency<span style=\"font-weight: 400;\">, on a sample of 1000 users from December 2021, the following results were obtained: <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">82% of respondents searched for products on social networks and made a purchase directly from their phone<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">57% have purchased something during<\/span> <i><span style=\"font-weight: 400;\">a live stream<\/span><\/i> <span style=\"font-weight: 400;\">, while 39% of respondents said they like to research new products during<\/span> <i><span style=\"font-weight: 400;\">live streams<\/span><\/i> <span style=\"font-weight: 400;\">.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">58% used the option &#8220;buy now, pay later&#8221; (<\/span> <i><span style=\"font-weight: 400;\">Buy now pay later).<\/span><\/i><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">41% said they use special discounts offered by influencers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">42% say that they prefer to buy directly within the platform, as opposed to buying on the website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">29% of respondents buy something through<\/span> <i><span style=\"font-weight: 400;\">Social Commerce<\/span><\/i> <span style=\"font-weight: 400;\">at least once a week<\/span><\/span><\/li>\n<li><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">22% of respondents buy mostly clothes, while 15% of them buy<\/span> <i><span style=\"font-weight: 400;\">Beauty<\/span><\/i> <span style=\"font-weight: 400;\">products.<\/span><\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;24390&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; img_hover=&#8221;fade-out&#8221; css=&#8221;.vc_custom_1642671950981{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1642671998887{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">When looking between influencers, business profiles\/pages on social networks and family\/friends, it turns out that on<\/span> <i><span style=\"font-weight: 400;\">Social Commerce<\/span><\/i><span style=\"font-weight: 400;\">  the social media profile\/page is the most influential. For that reason   <\/span><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Social media management<\/span><\/a><\/span> <span style=\"font-weight: 400;\">should be included in the marketing strategy as one of the main marketing tools.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">During the holidays, at the end of November and in December, 76% of respondents bought at least one product directly from one of the social networking platforms.<\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The research was conducted in America, but the results show that<\/span> <i><span style=\"font-weight: 400;\">Social Commerce<\/span><\/i> is <span style=\"font-weight: 400;\">the present and will slowly become a global trend, as well as a serious competition<\/span> to <i><span style=\"font-weight: 400;\">third-party<\/span><\/i> <span style=\"font-weight: 400;\">sites.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Mladen Radosavljevi\u0107<\/span> &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1642671762147{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]We wrote about it in one of our previous blogs what is hidden behind the new option of scheduling a Live stream on Instagram and that what actually Instagram wants to develop is buying products live &#8211; live stream shopping events, that is, encouraging&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4371],"tags":[4391,4390,4410,4409,4378,4387,4388,4392,4398,4397,4403,4402,4407,4408,4437],"post_series":[],"class_list":["post-28316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-google-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Commerce in 2022 - Digitizer<\/title>\n<meta name=\"description\" content=\"Buying within a platform without leaving the application is called Social Commerce, and social networks have already become a very powerful tool for developing such an opportunity. 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