{"id":28299,"date":"2024-11-14T15:30:08","date_gmt":"2024-11-14T14:30:08","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-ads-frequently-asked-questions\/"},"modified":"2026-01-09T15:27:32","modified_gmt":"2026-01-09T14:27:32","slug":"google-ads-frequently-asked-questions","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-ads-frequently-asked-questions\/","title":{"rendered":"Google Ads – frequently asked questions"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655817214657{padding-bottom: 30px !important;}” font_family=”Open Sans”]Google<\/span><\/i><\/a><\/span> Ads<\/a><\/span> can be one of the most profitable decisions you make for your business.<\/span><\/span><\/p>\n

Every time someone searches on<\/span> Google<\/span><\/i> , you have the opportunity to show your business for those keywords and phrases that are important to you.<\/span><\/span><\/p>\n

 <\/p>\n

Google Ads FAQ<\/b><\/span><\/h1>\n

For this reason, we decided to answer some of the most common questions, doubts about advertising on<\/span> the Google Ads<\/span><\/i> platform.<\/span><\/span>[\/vc_column_text][vc_single_image image=”24406″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1643147129191{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1643147539852{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

How much does it cost?<\/strong><\/span><\/h2>\n

One of the advantages of advertising on<\/span> Google<\/span><\/i> search is that you “pay”<\/span> Google<\/span><\/i>-in only when someone clicks on your ad, i.e. visit your site. The price per click depends on several factors, namely: your bid<\/em> for the keyword, <\/span>Quality Score<\/span><\/i>, competition. You set the total daily budget yourself by choice. <\/span><\/span><\/p>\n

 <\/p>\n

Can competitors click endlessly on my ads?<\/strong><\/span><\/h3>\n

One of the most common questions we get when preparing<\/span> a Google<\/span><\/i> campaign is, “What if the competition clicks and spends the budget?”<\/span><\/span><\/p>\n

Fake clicks, spam clicks, competitor clicks belong to the category of<\/span> invalid clicks<\/span><\/i>” and do not affect ad spend. A competitor can click once on an ad and you can’t fight it. Everything over that <\/span>Google<\/span><\/i> classifies as “<\/span> invalid clicks<\/span><\/i> “.<\/span><\/span>[\/vc_column_text][vc_single_image image=”24407″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1643147263661{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1677145971052{padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Is it better to pay for advertising or appear organically in search?<\/strong><\/span><\/h3>\n

For say SEO to show results, the general view is that it takes<\/span> 4 to 6 months to notice the first results.<\/span><\/a><\/span> Whereas with paid advertising on<\/span> Google<\/span><\/i> , you can immediately be<\/span> at the top of the search<\/span><\/a> for the given keywords and phrases.<\/span> Google<\/span><\/i> is constantly changing and improving its search systems and mechanisms, so the process of staying at the top is quite challenging and demanding.<\/span><\/span><\/p>\n

 <\/p>\n

Google ads are just ads on search results?<\/span><\/strong><\/h3>\n

Google <\/span><\/i>the platform offers a large number of possibilities where ads can be displayed. In addition to the aforementioned ads on search results ( <\/span>Google Search<\/span><\/i>), there are also <\/span>Display <\/span><\/i>ads (banners you see on websites), Video ads (<\/span>Youtube<\/span><\/i>), <\/span>Gmail <\/span><\/i>ads, <\/span>App <\/span><\/i>ads, <\/span>Shopping <\/span><\/i>ads<\/span><\/span><\/p>\n

 <\/p>\n

Google ads are easy to make, I can do it myself at home<\/strong><\/span><\/h3>\n

The very configuration of the campaign on<\/span> Google<\/span><\/i>-u is not that demanding, but there are too many steps where one mistake, like for example misplaced conversions, can make the whole campaign meaningless. Campaign configuration is only one part of the setup <\/span>Google Ads<\/span><\/i> campaigns, some of the important steps are keyword research, setting up extensions for ads, integration for<\/span> Google<\/span><\/i> analytics, changes on the site and the like.<\/span><\/span><\/p>\n

 <\/p>\n

Google ads are too expensive, I don’t have the money to compete with multinational companies<\/strong><\/span><\/h3>\n

Google Ads helps you be visible in search. Although there is a lot of competition for certain keywords, with research and deeper analysis you can compete for keywords that do not have a high volume of searches and where the cost per click is much lower. You don’t have to target the entire country, you can try a radius around a specific address and such. <\/span><\/span><\/p>\n

 <\/p>\n

We have experience and a large number of realized campaigns, and DesignRush chose us among the best AdWords agencies.<\/a><\/span><\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1655817214657{padding-bottom: 30px !important;}” font_family=”Open Sans”]Google Ads can be one of the most profitable decisions you make for your business. Every time someone searches on Google , you have the opportunity to show your business for those keywords and phrases that are important to you.   Google Ads FAQ…<\/p>\n","protected":false},"author":13,"featured_media":24405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4399,4410,4409,4388,4415,4398,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-28299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"\nGoogle Ads - frequently asked questions - Digitizer<\/title>\n<meta name=\"description\" content=\"The most frequently asked questions when we talk about Google Ads can often clarify the most important doubts about this type of advertising. 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