{"id":28291,"date":"2024-11-14T15:30:06","date_gmt":"2024-11-14T14:30:06","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-google-performance-max\/"},"modified":"2026-07-20T12:31:49","modified_gmt":"2026-07-20T10:31:49","slug":"what-is-google-performance-max","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/what-is-google-performance-max\/","title":{"rendered":"What is Google Performance Max"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1642448404305{padding-bottom: 30px !important;}” font_family=”Open Sans”]Google <\/span><\/i>constantly introduces novelties on its platforms. In addition to standard text <\/span>Google Search<\/span><\/i> ads<\/span><\/a><\/span> disappear, at the end of last year another novelty arrived –<\/span> Performance Max<\/span><\/i> campaign type.<\/span><\/span><\/p>\n

After great results in the Beta phase,<\/span> Performance Max<\/span><\/i> campaigns are available to everyone.<\/span><\/span><\/p>\n

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What is a Performance Max campaign?<\/strong><\/span><\/h1>\n

Performance Max<\/span><\/i> is a new campaign type that allows you to access all types<\/span> of Google Ads<\/span><\/i> campaign at once. This campaign is designed to complement the standard ones <\/span>Google Search<\/span><\/i> campaigns based on keywords with access to all<\/span> Google<\/span><\/i> channels such as<\/span> Google Display, Youtube, Gmail, Maps.<\/span><\/i><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1642448507630{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

Automated campaign<\/strong><\/span><\/h2>\n

The main difference between<\/span> Performance Max<\/span><\/i> and other<\/span> Google Ads<\/span><\/i> campaigns is that<\/span> Google<\/span><\/i> automates the targeting and delivery of ads based on the information you provide. This is an automated campaign type reminiscent of <\/span>Smart <\/span><\/i>campaigns. Also, <\/span>Google<\/span><\/i> automatically creates ads, based on the provided assets (text, images), similar to<\/span> Responsive Display<\/span><\/i> ads.<\/span><\/span><\/p>\n

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Campaign setup<\/span><\/strong><\/h2>\n

Similar to other types of<\/span> Google Ads<\/span><\/i> campaign, you first set the daily budget and the method of bidding for ads (bidding). You have 2 options – <\/span>Max Conversions<\/span><\/i> (<\/span> CPA, cost per acquisition<\/span><\/i> ) and<\/span> Conversion Value<\/span><\/i> (<\/span> Target ROAS, return on Ad spend<\/span><\/i> ).<\/span><\/span><\/p>\n

In the next step, you select the user’s location and language and get to the ad creation part.<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1642448620400{padding-bottom: 30px !important;}” font_family=”Open Sans”]\n

<\/center>On the left side of the screen are the options to add:<\/span><\/p>\n