{"id":28267,"date":"2024-11-14T15:30:02","date_gmt":"2024-11-14T14:30:02","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/the-most-interesting-statistics-of-internet-usage-in-2022\/"},"modified":"2026-01-09T15:27:32","modified_gmt":"2026-01-09T14:27:32","slug":"the-most-interesting-statistics-of-internet-usage-in-2022","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/the-most-interesting-statistics-of-internet-usage-in-2022\/","title":{"rendered":"The most interesting statistics of internet usage in 2022"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1645354601336{padding-bottom: 30px !important;}” font_family=”Open Sans”]As every year, the<\/span> Data Reportal<\/span><\/a><\/em><\/span> website in collaboration with<\/span> We Are Social<\/span><\/a><\/em><\/span> and<\/span> Hootsuite<\/span><\/a><\/em><\/span> publishes a report on the digital world. For the purposes of this report, tools such as Statista<\/em><\/a><\/span> , SemRush<\/em> , GWI<\/em> and similar were used. <\/span><\/span><\/p>\n

 <\/p>\n

The most interesting statistics of internet usage in 2022 <\/span><\/strong><\/h1>\n

When we talk about mobile device users on a global level, more than two-thirds of the world’s population uses a mobile phone – 67.1% of the total population.<\/span><\/p>\n

The number of internet users globally is also increasing. There are currently around 4.95 billion Internet users in the world, ie 62.5% of the total world population. <\/span><\/p>\n

Social networks continue to rule the Internet world. It is assumed that at the beginning of 2022 there will be around 4.62 billion users of social networks, ie 58.4% of the total world population. An increase of 10% compared to last year. <\/span>[\/vc_column_text][vc_single_image image=”24449″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1645354750592{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1645354756487{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]With the number of social network users on the rise, it is expected that the reach of social networks will include around 60% of the world’s population sometime in 2022. <\/span><\/p>\n

 <\/p>\n

More interesting data<\/strong><\/span><\/h2>\n

The average person spends more and more time online<\/em> . In 2022, the average Internet user spends 7 hours a day on the Internet, on any device. So if, say, he sleeps for about 7-8 hours, the average internet user spends 40% of his awake time online<\/em> . <\/span><\/p>\n

Time spent on social media is also on the rise, today the average social media user spends 2 hours and 27 minutes a day using social media.<\/span><\/p>\n

Facebook<\/em> is still the most used social network. The number of users is 2.91 billion, followed by YouTube<\/em> with 2.56 billion active users. Although Meta<\/em> has not released an official figure for the past year regarding WhatsApp<\/em> , it is believed that the number is at least 2 billion active users on a monthly basis. Instagram is in 4th place with almost 1.5 billion users, WeChat<\/em> is 5th while TikTok<\/em> is in 6th place with 1 billion users. <\/span><\/p>\n

Compared to 2020, Instagram’s Ad Reach<\/em> increased from 928 million to 1.47 billion. <\/span><\/p>\n

The most searched YouTube<\/em> terms are: song<\/em> , songs<\/em> , dj<\/em> , dance<\/em> , new song<\/em> , tik tok<\/em> , karaoke<\/em> , minecraft<\/em> , cartoon<\/em> .<\/span><\/p>\n

It is estimated that about US$154 billion is spent annually on social media advertising.<\/span><\/p>\n

You can find the complete report at the<\/span><\/span> Global Overview Report link.<\/span><\/a><\/em><\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1645354601336{padding-bottom: 30px !important;}” font_family=”Open Sans”]As every year, the Data Reportal website in collaboration with We Are Social and Hootsuite publishes a report on the digital world. For the purposes of this report, tools such as Statista , SemRush , GWI and similar were used.   The most interesting…<\/p>\n","protected":false},"author":13,"featured_media":24448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4399,4410,4409,4388,4415,4398,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-28267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"\nThe most interesting statistics of internet usage in 2022<\/title>\n<meta name=\"description\" content=\"More interesting statistics of Internet usage in 2022 can certainly be of invaluable help to you in creating a strategy. 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