{"id":28213,"date":"2024-11-14T15:29:54","date_gmt":"2024-11-14T14:29:54","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-news-does-google-analytics-4-bring\/"},"modified":"2026-01-09T15:27:33","modified_gmt":"2026-01-09T14:27:33","slug":"what-news-does-google-analytics-4-bring","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-news-does-google-analytics-4-bring\/","title":{"rendered":"What news does Google Analytics 4 bring?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1647595740085{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">Analytics offers various possibilities and insights about how visitors behave on your site.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">launched version 4 in October 2020   <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">analytics called GA4, and this month announced that from July 1, 2023, it will stop processing new data associated with older versions of analytics ( <em>Universal Analytics<\/em> ).  <\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;24495&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1647595184264{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1655202963572{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>What you need to know about Google Analytics 4<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">GA4 is the latest kind of<\/span> <i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">analytics that combine data from both apps and web pages at once. Anyone who has previous versions   <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">analytics installed can be upgraded to GA4. This way a new one will be created   <\/span><i><span style=\"font-weight: 400;\">property<\/span><\/i> to collect new data and your current <i><span style=\"font-weight: 400;\">Google<\/span><\/i> Analytics <span style=\"font-weight: 400;\">account will not be affected<\/span> <span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"color: #ff6600;\">Difference between Universal Analytics and GA4<\/span><\/strong><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">GA4 is a new, different version<\/span> <i><span style=\"font-weight: 400;\">of Google<\/span><\/i> <span style=\"font-weight: 400;\">Analytics and has several differences compared to the previous version.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #ff6600;\">Interface<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">GA4 has a completely new data set to display and is significantly different from the previous version. You shouldn&#8217;t be surprised if you can&#8217;t find some of the data you tracked in your previous analytics. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24496&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1647595410472{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1647595852339{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h3><span style=\"font-weight: 400;\"><strong><span style=\"color: #ff6600;\">Tracking<\/span> <span style=\"color: #ff6600;\">ID<\/span><\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In order to set the tracking of GA4 analytics, instead of<\/span> <i><span style=\"font-weight: 400;\">Tracking<\/span><\/i> <span style=\"font-weight: 400;\">ID (previous version of analytics), it is necessary to set<\/span> <i><span style=\"font-weight: 400;\">Measurement<\/span><\/i> <span style=\"font-weight: 400;\">ID starting with &#8221;G-&#8221;.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><span style=\"color: #ff6600;\">Events tracking<\/span><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In the previous version<\/span> <i><span style=\"font-weight: 400;\">of Google<\/span><\/i> <span style=\"font-weight: 400;\">analytics, all events you track must follow <em>the category-action-label-value<\/em> scheme. In GA4 analytics it looks a little different. It doesn&#8217;t exist    <\/span><em><span style=\"font-weight: 400;\">category, action and label<\/span><\/em> <span style=\"font-weight: 400;\">options, there are already 4 types of events:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically collected<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved measurement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Custom  <\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The first two types of events do not require any change in website or application code.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the above, there are several other innovations such as the way to track conversions, the setting of tracking codes and others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1647595740085{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Google Analytics offers various possibilities and insights about how visitors behave on your site. Google launched version 4 in October 2020 Google analytics called GA4, and this month announced that from July 1, 2023, it will stop processing new data associated with older versions&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4384],"tags":[4391,4390,4399,4410,4409,4388,4415,4398,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-28213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-website","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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