{"id":28173,"date":"2024-11-14T15:29:47","date_gmt":"2024-11-14T14:29:47","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-instagram-analytics-show-us\/"},"modified":"2026-01-09T15:27:34","modified_gmt":"2026-01-09T14:27:34","slug":"what-instagram-analytics-show-us","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-instagram-analytics-show-us\/","title":{"rendered":"What Instagram analytics show us"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1648889613849{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">Regular monitoring of analytics, measurement of results and comparison with the previous period is of great importance for the improvement of work on Instagram and the growth of the profile in terms of followers, as well as other parameters that are important, which we will mention in today&#8217;s text.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><b>Instagram analytics &#8211; overview of all options<\/b><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #333333;\">Before each review of the analytics, it is important to set the time period for which we are looking at the analytics. A few years passed until Instagram introduced the ability to select a time range for viewing analytics. Previously, it was possible to view results for only the last 7 days. Now there are more options: for the last 7, 14, 30, 90 days or for the entire previous month.   <\/span>[\/vc_column_text][vc_single_image image=&#8221;24512&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1648889643333{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1648889673859{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><b>Insights Overview &#8211; Basic overview of analytics<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">The basic overview of the analytics shows what the reach was for the set time period, how many accounts interacted in that period, as well as the total number of followers. Each option opens a broader overview of analytics. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24513&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1648889691318{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1648889728159{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h3><span style=\"color: #ff6600;\"><b>Accounts reached  <\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #000000;\">The basic parameter in this section is the number of accounts that the profile has reached through all posts. In addition, the following information is available: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">reach<\/span><\/i> <span style=\"font-weight: 400;\">by city in %<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">reach<\/span><\/i> <span style=\"font-weight: 400;\">by country in %<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">reach<\/span><\/i> <span style=\"font-weight: 400;\">by years in %<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">reach<\/span><\/i> <span style=\"font-weight: 400;\">by gender in %<\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400; color: #000000;\">In addition to this, there is a parameter of total <em>reach<\/em> , divided into followers of the profile and those who do not follow the profile, to whom the posts reached.<\/span>[\/vc_column_text][vc_single_image image=&#8221;24514&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1648889766100{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1648889812672{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Further options provide the possibility of viewing the best posts and stories, according to reach, but also various other parameters such as:<\/span> <i><span style=\"font-weight: 400;\">shares<\/span><\/i> <span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">likes,<\/span><\/i> <i><span style=\"font-weight: 400;\">impressions<\/span><\/i> <span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">comments<\/span><\/i> <span style=\"font-weight: 400;\">,<\/span> <i><span style=\"font-weight: 400;\">saves<\/span><\/i> <span style=\"font-weight: 400;\">, etc.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Within<\/span> <i><span style=\"font-weight: 400;\">the accounts reached<\/span><\/i> <span style=\"font-weight: 400;\">section, there is also<\/span> <i><span style=\"font-weight: 400;\">Impressions,<\/span><\/i> <span style=\"font-weight: 400;\">i.e. the total number of views of all announcements on the screens.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Below this option is information about profile activity:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">profile visit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">site clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">email clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">clicks on the address<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">calls<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;24515&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1648889834308{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1648890007394{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h3><span style=\"color: #ff6600;\"><b>Accounts engaged &#8211; the number of accounts that have interacted<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Within this parameter, there is also a division according to cities, states, age and gender. Then an overview of interactions that came from followers and non-followers of the profile. <\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Within this parameter, it is important to make a distinction between<\/span> <i><span style=\"font-weight: 400;\">Account engaged<\/span><\/i> <span style=\"font-weight: 400;\">and<\/span> <i><span style=\"font-weight: 400;\">content interactions.<\/span><\/i> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Account engaged<\/span><\/i> <span style=\"font-weight: 400;\">represents the total number of accounts that have made at least one interaction.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Content interactions  <\/span><\/i><span style=\"font-weight: 400;\">represents the total number of interactions (total number of post, story, reels and video interactions). One account can make multiple interactions, so this number is always greater than   <\/span><i><span style=\"font-weight: 400;\">Account engaged<\/span><\/i> <span style=\"font-weight: 400;\">parameter.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>Total followers  <\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Total follower count with growth overview for the highlighted period. Below are the following sections: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">section that shows the locations of followers by city or state<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">section showing the follower age range, by gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">A section that shows the activity of followers during the day or by day, for the last 7 days. It can be useful because of the timing of the posts. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">In addition to knowing all the parameters and possibilities offered by Instagram analytics, it is important to know how to improve them and what steps to take to get better results, which we will write about in one of the following articles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Mladen Radosavljevi\u0107<\/span> &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1648889613849{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Regular monitoring of analytics, measurement of results and comparison with the previous period is of great importance for the improvement of work on Instagram and the growth of the profile in terms of followers, as well as other parameters that are important, which we&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4410,4409,4378,4387,4388,4392,4398,4397,4403,4402,4407,4408,4437],"post_series":[],"class_list":["post-28173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-digital-en","tag-facebook-en","tag-google-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Instagram analytics show us - Digitizer<\/title>\n<meta name=\"description\" content=\"Instagram analytics allows you to measure the results and compare them with the previous period, which is of great importance for the improvement of work on Instagram and the growth of the profile in terms of followers. 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