{"id":28165,"date":"2024-11-14T15:29:46","date_gmt":"2024-11-14T14:29:46","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/artificial-intelligence-and-safe-search\/"},"modified":"2026-01-09T15:27:34","modified_gmt":"2026-01-09T14:27:34","slug":"artificial-intelligence-and-safe-search","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/","title":{"rendered":"Artificial Intelligence and Safe Search"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1649490100729{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><em>Google<\/em> uses its artificial intelligence systems to help people access essential information while avoiding potentially shocking or harmful content, so they can stay safe, both online and offline. <em>Safe Search<\/em> is a feature in <em>Google<\/em> Search and <em>Google<\/em> Images that acts as an automatic filter for pornography and potentially offensive and inappropriate content. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Using artificial intelligence like Google would make it safer<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Although <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/support.google.com\/websearch\/answer\/510?hl=en&amp;co=GENIE.Platform%3DAndroid\" target=\"_blank\" rel=\"noopener\"><em>Safe Search<\/em> is not 100% reliable<\/a><\/span> , it helps to filter explicit content in <em>Google<\/em> search results for all your image, video and website queries. In one of the latest blogs from <em>Google<\/em> , it was explained how the search engine uses <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/is-the-end-of-search-as-we-know-it-coming\/\" target=\"_blank\" rel=\"noopener\">MUM<\/a><\/span> and BERT for more secure search results. <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\"><em>Google<\/em> is using MUM to better detect when a query indicates a user is in crisis and will start rolling out these improvements within a few weeks.<\/span><\/li>\n<li><span style=\"color: #333333;\"><em>Google<\/em> uses BERT to improve its understanding when a user searches for explicit content.<\/span><\/li>\n<li><span style=\"color: #333333;\">Using BERT in this way has reduced &#8220;unexpected shock results&#8221; for search engines by 30% in the past year, according to <em>Google<\/em> .<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;24516&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1649489414638{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1649490129316{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #333333;\"><strong><span style=\"color: #ff6600;\">Better understanding<\/span> <\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">MUM can better understand the intent behind people&#8217;s queries, which helps more reliably show relevant information that&#8217;s useful at the right time.<\/span><\/p>\n<p><span style=\"color: #333333;\">&#8220;<em>MUM not only understands language, but also generates it. It is trained in 75 different languages \u200b\u200band many different tasks at once, which allows it to develop a more comprehensive understanding of information and knowledge about the world than previous models <\/em>&#8221; <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/blog.google\/products\/search\/using-ai-keep-google-search-safe\/\" target=\"_blank\" rel=\"noopener\">said <em>Google<\/em> Associate <em>Pandu Nayak<\/em> in a blog post.<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">&#8220;..<em>.people in personal crises search in various ways and it is not always obvious to us what their needs are. And if we can&#8217;t recognize that accurately, we can&#8217;t code our systems to display the most useful search results.&#8221; <\/em>, says <em>Nayak<\/em> .<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Using machine learning to improve language understanding helps <em>Google<\/em> more accurately detect when search results should contain phone numbers of relevant crisis lines, for example.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>No unpleasant surprises<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Unexpected search results can often be an unpleasant experience. That is why it is essential that <em>Google<\/em> is able to better understand the intent of each searcher so that the results presented to them are in line with their expectations. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24517&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1649489509552{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1649489579067{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Safe Search mode allows search engines to filter out explicit results. However, there are times when this is exactly what a person may be looking for. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;BERT has improved our understanding of whether searches are really looking for explicit content, helping us greatly reduce the chances of encountering surprising search results<\/em> ,&#8221; <em>Naiak<\/em> wrote.<\/span><\/p>\n<p><span style=\"color: #333333;\">&#8221; <em>Over the past year, using BERT in this way has reduced &#8216;unexpected, shocking&#8217; results by 30%<\/em> ,&#8221; he revealed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">According to <em>Naiak<\/em> , BERT was &#8221; <em>particularly effective at reducing explicit content for searches related to ethnicity, sexual orientation, and gender<\/em> .&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>Reducing useless content<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><em>Google<\/em> uses artificial intelligence to reduce spam emails and useless results on various sites.<\/span><\/p>\n<p><span style=\"color: #333333;\">And in the coming months, MUM will try to increase these security measures even where there is very little data. This is possible because, as <em>Naiak<\/em> explained, &#8221; <em>When we train a MUM model to do a task \u2014 like classifying the nature of a query \u2014 it learns to do it in all the languages \u200b\u200bit knows.&#8221;<\/em> <\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Google<\/em> has assured users that these latest changes have been and will continue to be rigorously tested, including evaluation by manual search raters.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1649490100729{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Google uses its artificial intelligence systems to help people access essential information while avoiding potentially shocking or harmful content, so they can stay safe, both online and offline. Safe Search is a feature in Google Search and Google Images that acts as&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24518,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4378,4387,4446,4388,4415,4398,4403,4407,4380,4377,4412,4376,4411],"post_series":[],"class_list":["post-28165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-search-display-en","tag-content-en","tag-copy-en","tag-design-en","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-online-en","tag-search-en-2","tag-search-engine-optimization-en","tag-web-design-en","tag-website-optimization-en-2","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Intelligence and Safe Search - Digitizer<\/title>\n<meta name=\"description\" content=\"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence and Safe Search - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T14:29:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T14:27:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Artificial Intelligence and Safe Search - Digitizer\" \/>\n<meta name=\"twitter:description\" content=\"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"Artificial Intelligence and Safe Search\",\"datePublished\":\"2024-11-14T14:29:46+00:00\",\"dateModified\":\"2026-01-09T14:27:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/\"},\"wordCount\":808,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg\",\"keywords\":[\"content\",\"copy\",\"design\",\"digital\",\"display\",\"google\",\"internet\",\"online\",\"search\",\"search engine optimization\",\"web design\",\"website optimization\",\"wordpress\"],\"articleSection\":[\"Google Search &amp; Display\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/\",\"name\":\"Artificial Intelligence and Safe Search - Digitizer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg\",\"datePublished\":\"2024-11-14T14:29:46+00:00\",\"dateModified\":\"2026-01-09T14:27:34+00:00\",\"description\":\"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg\",\"width\":1024,\"height\":535},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/artificial-intelligence-and-safe-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News &#038; Stories\",\"item\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Artificial Intelligence and Safe Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\",\"name\":\"Digitizer\",\"description\":\"Google Ads - Social - Email Marketing - Web Design - Video Editing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\",\"name\":\"Digitizer\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg\",\"width\":1000,\"height\":466,\"caption\":\"Digitizer\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/webdigitizer\",\"https:\\\/\\\/www.instagram.com\\\/webdigitizer\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@webdigitizer\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\",\"name\":\"Digitizer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"caption\":\"Digitizer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artificial Intelligence and Safe Search - Digitizer","description":"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/","og_locale":"en_US","og_type":"article","og_title":"Artificial Intelligence and Safe Search - Digitizer","og_description":"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!","og_url":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/","og_site_name":"Digitizer","article_publisher":"https:\/\/www.facebook.com\/webdigitizer","article_published_time":"2024-11-14T14:29:46+00:00","article_modified_time":"2026-01-09T14:27:34+00:00","og_image":[{"url":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg","type":"","width":"","height":""}],"author":"Digitizer","twitter_card":"summary_large_image","twitter_title":"Artificial Intelligence and Safe Search - Digitizer","twitter_description":"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!","twitter_misc":{"Written by":"Digitizer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#article","isPartOf":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/"},"author":{"name":"Digitizer","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/person\/47210bd4d1d478c044946ce088c5556e"},"headline":"Artificial Intelligence and Safe Search","datePublished":"2024-11-14T14:29:46+00:00","dateModified":"2026-01-09T14:27:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/"},"wordCount":808,"publisher":{"@id":"https:\/\/www.digitizer.rs\/en\/#organization"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg","keywords":["content","copy","design","digital","display","google","internet","online","search","search engine optimization","web design","website optimization","wordpress"],"articleSection":["Google Search &amp; Display"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/","url":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/","name":"Artificial Intelligence and Safe Search - Digitizer","isPartOf":{"@id":"https:\/\/www.digitizer.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#primaryimage"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg","datePublished":"2024-11-14T14:29:46+00:00","dateModified":"2026-01-09T14:27:34+00:00","description":"Google uses its artificial intelligence systems to help people gain access to essential information while avoiding potentially shocking or harmful content. More in the text!","breadcrumb":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#primaryimage","url":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg","contentUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-how-ai-keeps-your-search-safe-1.jpg","width":1024,"height":535},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/artificial-intelligence-and-safe-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitizer.rs\/en\/"},{"@type":"ListItem","position":2,"name":"News &#038; Stories","item":"https:\/\/www.digitizer.rs\/en\/news-stories\/"},{"@type":"ListItem","position":3,"name":"Artificial Intelligence and Safe Search"}]},{"@type":"WebSite","@id":"https:\/\/www.digitizer.rs\/en\/#website","url":"https:\/\/www.digitizer.rs\/en\/","name":"Digitizer","description":"Google Ads - Social - Email Marketing - Web Design - Video Editing","publisher":{"@id":"https:\/\/www.digitizer.rs\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitizer.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitizer.rs\/en\/#organization","name":"Digitizer","url":"https:\/\/www.digitizer.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitizer.rs\/pictures\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg","contentUrl":"https:\/\/www.digitizer.rs\/pictures\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg","width":1000,"height":466,"caption":"Digitizer"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webdigitizer","https:\/\/www.instagram.com\/webdigitizer\/","https:\/\/www.tiktok.com\/@webdigitizer","https:\/\/www.linkedin.com\/company\/digitizer"]},{"@type":"Person","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/person\/47210bd4d1d478c044946ce088c5556e","name":"Digitizer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","caption":"Digitizer"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/28165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/comments?post=28165"}],"version-history":[{"count":1,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/28165\/revisions"}],"predecessor-version":[{"id":32461,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/28165\/revisions\/32461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/media\/24518"}],"wp:attachment":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/media?parent=28165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/categories?post=28165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/tags?post=28165"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/post_series?post=28165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}