{"id":28164,"date":"2024-11-14T15:29:46","date_gmt":"2024-11-14T14:29:46","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-is-introducing-an-important-change-to-rankings\/"},"modified":"2026-01-09T15:27:34","modified_gmt":"2026-01-09T14:27:34","slug":"instagram-is-introducing-an-important-change-to-rankings","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-is-introducing-an-important-change-to-rankings\/","title":{"rendered":"Instagram is introducing an important change to rankings"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1650980137867{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Instagram is introducing an important novelty regarding content ranking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>An important change in Instagram<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Considering a lot of content being published that was not created on the Instagram platform (videos with the TikTok logo), Instagram will highlight original content in the future. A video created &#8220;from scratch&#8221; will be better positioned than one you downloaded from another platform and reposted on Instagram. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>Where did the problem arise?<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Meta sees Facebook and Instagram as platforms for content creators (like YouTube and TikTok), not just tools for connecting people with their friends and family. Reels are particularly important and are currently the fastest growing content format to date, and are available on both Facebook and Instagram. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24538&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1650980153372{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1650980216680{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">You will also notice the TikTok logo on a large number of Instagram Reels, precisely because users repost videos created on the TikTok platform on Instagram. Going forward, these videos will have significantly less reach and will be shown to users much less frequently. <\/span><\/p>\n<p><span style=\"color: #333333;\">This change will also affect accounts that use Memes and Trends and often use &#8220;stolen&#8221; content.<\/span><\/p>\n<p><span style=\"color: #333333;\">&#8220;Stolen&#8221; content is nothing new on Instagram and Facebook, what&#8217;s more, the most popular posts are largely plagiarized, i.e. used content that is not copyrighted by the users who posted it. <\/span><\/p>\n<p><span style=\"color: #333333;\">Changing the ranking algorithm, which decides what billions of people see each day, will have a huge impact on everyone turning to original content creation.<\/span><\/p>\n<p><span style=\"color: #333333;\">Although TikTok and Instagram Reels look similar, to post on Instagram instead of reposting a video you&#8217;ve created in other apps, use the tools offered by <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-use-instagram-reels\/\" target=\"_blank\" rel=\"noopener\">Instagram Reels<\/a><\/span> and Instagram Story.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1650980137867{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Instagram is introducing an important novelty regarding content ranking. &nbsp; An important change in Instagram Considering a lot of content being published that was not created on the Instagram platform (videos with the TikTok logo), Instagram will highlight original content in the future. A&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4399,4410,4409,4388,4415,4392,4417,4398,4397,4403,4402,4407,4421,4408,4437,4380,4404],"post_series":[],"class_list":["post-28164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-facebook-en","tag-feed-en","tag-google-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-posts","tag-reach-en","tag-remarketing-en","tag-search-en-2","tag-the-video","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram introduces an important change in ranking - Digitizer<\/title>\n<meta name=\"description\" content=\"Instagram is introducing an important change in ranking by emphasizing original content created on the platform itself much more in the future. 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