{"id":28130,"date":"2024-11-14T15:29:39","date_gmt":"2024-11-14T14:29:39","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/why-email-marketing-is-still-so-popular\/"},"modified":"2026-01-09T15:27:34","modified_gmt":"2026-01-09T14:27:34","slug":"why-email-marketing-is-still-so-popular","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/why-email-marketing-is-still-so-popular\/","title":{"rendered":"Why Email Marketing Is Still So Popular"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1651780168855{padding-bottom: 30px !important;}” font_family=”Open Sans” font_size=”” line_height=”” letter_spacing=”” responsive_text_min_max=””]Email<\/span><\/i> marketing is a good tool that is a simple, effective way to have your “advertisement” appear in a medium that is used every day –<\/span> email.<\/span><\/i>. Procenjuje se da \u0107e do kraja 2023. godine preko 4.3 milijarde korisnika koristiti email za komunikaciju. <\/span><\/span>64% of small businesses use<\/span> email<\/span><\/i> marketing to reach customers, and those using segmented<\/span> email<\/span><\/i> campaigns see a 760% increase in revenue.<\/span> <\/a><\/span>[\/vc_column_text][vc_single_image image=”24551″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1651780198008{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1651780663638{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans” font_size=”” line_height=”” letter_spacing=”” responsive_text_min_max=””]\n

How to run a successful email campaign?<\/b><\/span><\/h1>\n

Given the continued high popularity and effectiveness of<\/span> email<\/span><\/i> marketing campaigns, in the following text we will try to single out some of the most important steps in implementing this type of campaign.<\/span><\/span><\/p>\n

 <\/p>\n

Objectives<\/span><\/strong><\/h2>\n

As with all campaigns on the Internet, it is necessary to determine the goals, what you want to achieve with the email campaign. These can be notifications about current promotions, a monthly, quarterly or annual newsletter informing you of what happened at your place in the past period, an invitation to participate in an event or to do some “action” on your website. <\/span><\/p>\n

 <\/p>\n

Contact list<\/strong><\/span><\/h2>\n

In order to send emails, you need to create valid contact lists. This means that it is preferable to collect emails in a legal way (via the newsletter option on the site, where users leave their email and agree to be contacted). You can have one or more contact lists. You can segment contact lists by products, group of products or services you offer, by countries in which you operate, and similar. <\/span><\/p>\n

 <\/p>\n

Email marketing provider<\/strong><\/span><\/h2>\n

To send emails to clients and users, you need to choose the appropriate Email Marketing provider. There are a number of providers and the advice is to choose the one that best suits your needs. They differ in price, the options they offer for design, the limit of how many contacts you can insert into the platform, how many emails you can send per day, and the like. <\/span><\/p>\n

Some of the email<\/em> providers<\/em> are SendInBlue<\/a><\/span> , MailChimp<\/a><\/span> , HubSpot<\/a><\/span> .<\/em><\/span><\/p>\n

 <\/p>\n

Design email<\/strong><\/span><\/h2>\n

The email<\/em> is designed directly in the platform you have chosen. The offered options differ in terms of design. Somewhere you can freely choose where you want to place which element, somewhere you are very limited with options, and most providers offer a drag&drop<\/em> option. <\/span>[\/vc_column_text][vc_single_image image=”24552″ css_animation=”fadeIn” alignment=”center” css=”.vc_custom_1651780455430{padding-top: 30px !important;padding-bottom: 30px !important;}” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1651780534910{padding-top: 30px !important;padding-bottom: 30px !important;}” font_family=”Open Sans” font_size=”” line_height=”” letter_spacing=”” responsive_text_min_max=””]Before the actual design, it is necessary to choose an adequate Subject. Header<\/em> , the first part of the email is one of the most important elements and should attract the attention of the user to whom you are sending the email. You should not overdo it with the design and elements, focus on the goal of your campaign (if the goal is to get the user to sign up for the action, place the button right below the opening sentence and at the end of the email). Follow the ” keep it simple<\/em> ” method. In the footer of the email, leave your contact information, information about your company. <\/span><\/p>\n

Most e-mail<\/em> providers automatically optimize e-mails for the phone as well, however, before sending, be sure to check how your e-mail looks when someone opens it from a phone.<\/span><\/p>\n

Before you send an email to thousands of addresses, check that everything is in order and exactly as you imagined. Once an email<\/em> leaves the sending platform, you cannot stop it in time.<\/span><\/p>\n

In one of the following blogs, we will write about options for personalizing emails, how to link emails with names, numbers and other more advanced options offered by email marketing.<\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing,<\/span> visit our blog page<\/a><\/span> or<\/span> follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1651780168855{padding-bottom: 30px !important;}” font_family=”Open Sans” font_size=”” line_height=”” letter_spacing=”” responsive_text_min_max=””]Email marketing is a good tool that is a simple, effective way to have your “advertisement” appear in a medium that is used every day – email.. Procenjuje se da \u0107e do kraja 2023. godine preko 4.3 milijarde korisnika koristiti…<\/p>\n","protected":false},"author":13,"featured_media":24550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4429],"tags":[4391,4390,4399,4410,4409,4387,4443,4388,4403,4402,4407,4421,4408,4437,4380],"post_series":[],"class_list":["post-28130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing-en","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-copy-en","tag-copywriting-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-posts","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"\nWhy Is Email Marketing Still So Popular? - Digitizer<\/title>\n<meta name=\"description\" content=\"Given the continued high popularity and effectiveness of email marketing campaigns, we will try to single out some of the most important steps in implementing this type of campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/why-email-marketing-is-still-so-popular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Is Email Marketing Still So Popular? - 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