{"id":28105,"date":"2024-11-14T15:29:33","date_gmt":"2024-11-14T14:29:33","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-reels-of-interest\/"},"modified":"2026-01-09T15:27:21","modified_gmt":"2026-01-09T14:27:21","slug":"instagram-reels-of-interest","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-reels-of-interest\/","title":{"rendered":"Instagram Reels of interest"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654792736361{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"font-weight: 400; color: #333333;\">Although it was primarily created as a platform for sharing photos, Instagram changed over time and went in line with the novelties and needs of users.  <\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Thus, in 2021, Instagram announced that the platform is changing its focus and that as an application it is turning towards the creation of &#8220;new experiences&#8221; in the form of four key areas: creators,   <\/span><a style=\"color: #333333;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/social-commerce-in-2022\/\"><span style=\"font-weight: 400;\">Social commerce<\/span><\/a><span style=\"font-weight: 400;\">, correspondence and videos. It is the last mentioned area of \u200b\u200bthe topic that we will write about below. <\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">This announcement comes in the same month that Instagram doubled the maximum length of<\/span> <a style=\"color: #333333;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-use-instagram-reels\/\"><span style=\"font-weight: 400;\">Instagram Reels<\/span><\/a> <span style=\"font-weight: 400;\">, signaling a significant commitment to video.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><b>Instagram Reels of interest<\/b><\/span><\/h1>\n<h2><span style=\"color: #ff6600;\"><b>Maximum video length of 90 seconds<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Although originally designed to share videos as short as 15 seconds, Instagram soon doubled the maximum video length for Reels to 30 seconds, only to do the same again in July 2021 to 60 seconds. The move comes just weeks after TikTok tripled the maximum length of their videos from one minute to three. In 2022, Instagram has increased the maximum length once again and as of May 2022, some users can make Reels videos as long as 90 seconds.    <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>The recommended video format is 9:16<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">9:16 is the standard aspect ratio for vertical videos. If you want your Reels video to have a large reach and number of interactions, this is the recommended format. Instagram also recommends a size of 1080 x 1920 pixels.  <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It is clear to everyone that Instagram Reels is intended for mobile format, and therefore users should avoid recording and uploading Instagram Reels videos in a horizontal format &#8211; 16:9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>The maximum size of a Reels video is 4GB<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Considering that Reels has a maximum duration of 60 seconds, 4 GB is more than enough to upload the highest quality video.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It is recommended to record in 1080p, which most mobile devices support, while some even record in 4K, thus increasing the quality of Reels videos even more.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>Instagram Reels with the most views<\/b><\/span><\/h2>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">It is about<\/span> <a style=\"color: #333333;\" href=\"https:\/\/www.instagram.com\/reel\/CTNBI_3Irpl\/?utm_source=ig_embed&amp;ig_rid=cc46b02f-af78-4ed6-bf86-212bbb45365a\"><span style=\"font-weight: 400;\">Reels, the most famous influencer from Senegal<\/span><\/a><span style=\"font-weight: 400;\">. Ovaj primer nam pokazuje da ponekad najprostije ideje mogu imati najefektnije rezultate, \u010dak i kada se ni\u0161ta ne izgovara. <\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><b>9 out of 10 users watch Instagram videos weekly<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">In August 2021, Instagram reported that 91% of recently surveyed active Instagram users said they watch videos on Instagram at least once a week. For marketers, this is great information &#8211; videos are reaching audiences and becoming more popular on the platform. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><b>Reels has become Instagram&#8217;s fastest growing format in the world<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333;\">Over the past year, search interest in Instagram Reels has surpassed interest in Instagram Stories, peaking around the first week of 2022. With audiences actively searching Reels and wanting to learn about the opportunities it provides, marketers should adopt Reels as part of your Instagram marketing strategy as soon as possible. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><b>Nike averages 4.6 million views per Reels<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Reels with the most views on the Nike profile have 6.7 million views, while the worst one also has an impressive 3.4 million. Nike is just one of the big brands using Reels to attract viewers. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">It can be concluded that Reels has become quite popular and a format worth publishing.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Mladen Radosavljevi\u0107<\/span> &#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654792736361{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Although it was primarily created as a platform for sharing photos, Instagram changed over time and went in line with the novelties and needs of users. Thus, in 2021, Instagram announced that the platform is changing its focus and that as an&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4410,4409,4378,4388,4398,4397,4403,4402,4407,4408,4437,4400,4404,4413],"post_series":[],"class_list":["post-28105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-digital-en","tag-google-en","tag-instagram-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-strategy","tag-the-video","tag-visuals","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Reels of interest - 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