{"id":28104,"date":"2024-11-14T15:29:33","date_gmt":"2024-11-14T14:29:33","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/hreflang-is-a-solution-for-multilingual-websites\/"},"modified":"2026-01-09T15:27:35","modified_gmt":"2026-01-09T14:27:35","slug":"hreflang-is-a-solution-for-multilingual-websites","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/hreflang-is-a-solution-for-multilingual-websites\/","title":{"rendered":"Hreflang is a solution for multilingual websites"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654847275549{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">If your website targets users internationally, you will definitely want to translate it into different languages \u200b\u200bto cater to users in different countries or regions. And <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/insights.csa-research.com\/reportaction\/305013125\/Marketing\" target=\"_blank\" rel=\"noopener\">audience behavior research data<\/a><\/span> will convince you that content translation is a necessity:   <\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">40% will not shop in another language.<\/span><\/li>\n<li><span style=\"color: #333333;\">65% prefer content in their native language.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">While content in the user&#8217;s language is certainly good for them, it may not be so for <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-is-the-position-of-the-site-determined-in-the-search\/\" target=\"_blank\" rel=\"noopener\">search engines<\/a><\/span> .<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Hreflang helps Google with language selection<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Publishing translated versions of your content to different URLs won&#8217;t help <em>Google<\/em> understand the relationship between URLs and how your site is set up. This can cause your pages to not rank as well as they could. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24578&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1654846643782{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1654847574188{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The best practice if you operate in markets in different countries is to have separate <em>top-level domains<\/em> for each of them. However, if this is an expensive solution for you, the hreflang meta tag is another way to overcome the problem. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>What is hreflang?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Hreflang is an HTML meta tag that specifies the language and (optionally) relevant geographic region for a site page. Hreflang tells search engines where to find content in other languages. For example, if you have an English and Spanish version of a page, you can determine which page <em>Google<\/em> should display based on the user&#8217;s geographic location and preferred language.  <\/span><\/p>\n<p><span style=\"color: #333333;\">The hreflang attribute tells <em>Google<\/em> what language and country you are targeting for a particular page, creating a better user experience for users searching in that particular language and country.<\/span><\/p>\n<p><span style=\"color: #333333;\">It therefore ensures that the search result is delivered in the native or preferred language. Remember the data from the beginning of the text! <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>When to use hreflang?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">A quality and <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/izrada-i-dizajn-sajtova\/\" target=\"_blank\" rel=\"noopener\">well-designed website<\/a><\/span> is a necessity for any serious business. This implies that the site fulfills the needs of users to the greatest extent and satisfies their user experience. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Use hreflang when:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">you have the same content in multiple languages;<\/span><\/li>\n<li><span style=\"color: #333333;\">you have content intended for different geographic regions, but in the same language.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>How is it implemented?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">There are three ways to implement the hreflang attribute:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #333333;\">HTML tags<\/span><\/li>\n<li><span style=\"color: #333333;\">HTTP headers<\/span><\/li>\n<li><span style=\"color: #333333;\">Sitemaps<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image image=&#8221;24579&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1654846901095{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1654847695566{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Any of these methods can work, although some are easier to implement than others.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600;\"><strong>Adding hreflang tags to a page<\/strong><\/span><\/h4>\n<p><span style=\"color: #333333;\">If you have an HTML page, the tag goes in&lt; head&gt; like this:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=\u201den\u201d href=\u201dhttps:\/\/www.nazivsajta.com\u201d&gt;<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For non-HTML pages, such as PDFs, add a note to the HTTP <em>header<\/em> :<\/span><\/p>\n<p><span style=\"color: #333333;\">Link:&lt; <em>https:\/\/www.nazivsajta.com\/<\/em>&gt; <em>; rel=&#8221;alternate&#8221;; hreflang=&#8221;en&#8221;<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In the examples above, the hreflang=&#8221;en&#8221; tag tells <em>Google<\/em> that the specified URL is the English version of the page. So it will show that URL to users who have English set as their browser language and those in English-speaking countries. If they had hreflang=\u201des\u201d, <em>Google<\/em> would display that URL for Spanish speakers.  <\/span><\/p>\n<p><span style=\"color: #333333;\">When you add these tags to your pages, you must include a link to each version of the page. So if you have a page in English, Spanish, and French, each page would have all three tags: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=\u201den\u201d href=\u201dhttps:\/\/www.example.com\u201d&gt;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=\u201des\u201d href=\u201dhttps:\/\/www.example.com\/es\u201d&gt;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=\u201dfr\u201d href=\u201dhttps:\/\/www.example.com\/fr\u201d&gt;<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600;\"><strong>Adding geographic references<\/strong><\/span><\/h4>\n<p><span style=\"color: #333333;\">Adding geographies to your tags can be done by adding the country code after the language code in the hreflang attribute. So if the website above targets different countries with each language, they would look like this: <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;en-us&#8221; href=&#8221;https:\/\/www.nazivsajta.com&#8221;&gt;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=&#8221;es-mx&#8221; href=&#8221;https:\/\/www.nazivsajta.com\/es&#8221;&gt;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&lt;link rel=&#8221;alternate&#8221; hreflang=\u201dfr-fr\u201d href=\u201dhttps:\/\/www.nazivsajta.com\/fr\u201d&gt;<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Hreflang and SEO<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Hreflang has two main uses when it comes to SEO. The first thing it will do for your SEO is to disable duplicate content. This tag tells <em>Google that<\/em> there is a link between the two pages and helps its bots interpret the relationship between them, rather than seeing two copies of the same content.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;24580&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1654847167271{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1654847322254{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The second is that it helps you make sure the right content is being served to the right users. If you have a website in multiple languages \u200b\u200bor targeting multiple geographies, you&#8217;ve probably put a lot of time, thought and effort into tailoring your content and marketing strategy to this audience. Most people won&#8217;t take the time to find the right language version of a page, no matter how prominently you display it on your site.  <\/span><\/p>\n<p><span style=\"color: #333333;\">Hreflang gives your content a global SEO boost. In addition to having content in multiple languages, you can also have content that targets single language variants. This allows you to localize your content for a specific language and region.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>The most common mistakes when using the hreflang tag<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">When you add hreflang tags to your website pages, you must remember that they must all contain <em>return tags<\/em> . If you have three alternate pages, you can&#8217;t add hreflang tags to just one of them and expect it to work. In other words, page A ( <em>eg en<\/em> ) should have links to pages B (es.) and C (fr), while page B should have links to pages A and C, etc.  <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">Search engines analyze all pages. So, all pages for which you have set hreflang tags should refer to each other. Make sure your original page links to alternate pages and vice versa to avoid confusing search engines.  <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">Missing self-referencing hreflang tags is the second most common mistake that can be made. Be sure to check this a few times and make sure that when you add back tags from all pages, don&#8217;t forget the self-referencing hreflang. <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">This error can lead to misinterpretation and indexing problems. Therefore, in addition to all alternate pages, the original page should link to itself, including the language and country code, if applicable. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1654847275549{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]If your website targets users internationally, you will definitely want to translate it into different languages \u200b\u200bto cater to users in different countries or regions. And audience behavior research data will convince you that content translation is a necessity: &nbsp; 40% will&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4384],"tags":[4378,4387,4388,4398,4403,4407,4380,4377,4400,4404,4412,4376,4411],"post_series":[],"class_list":["post-28104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-website","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-internet-en","tag-online-en","tag-search-en-2","tag-search-engine-optimization-en","tag-strategy","tag-the-video","tag-web-design-en","tag-website-optimization-en-2","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hreflang is a solution for multilingual sites - 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