{"id":28082,"date":"2024-11-14T15:29:29","date_gmt":"2024-11-14T14:29:29","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/when-and-how-to-use-stock-photos\/"},"modified":"2026-01-09T15:27:35","modified_gmt":"2026-01-09T14:27:35","slug":"when-and-how-to-use-stock-photos","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/when-and-how-to-use-stock-photos\/","title":{"rendered":"When and how to use stock photos?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1656711843419{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">When starting a creative project, whether it&#8217;s a website, poster or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/drustvene-mreze\/\" target=\"_blank\" rel=\"noopener\">social media<\/a><\/span> post, of course it&#8217;s best to use original photos or illustrations. However, this is not always feasible. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>When to use stock photos<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Whether it is due to remote location or lack of time or money, it is inevitable to use &#8221; <em>stock<\/em> &#8220;. <em>Stock<\/em> can be photos, videos, graphics or illustrations and in this text we will explain when and how to use them.<\/span>[\/vc_column_text][vc_single_image image=&#8221;24601&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1656711357948{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1656711482964{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">We should start from the fact that almost every image on the Internet, and especially on the pages intended for <em>download stock<\/em> material, have licenses, i.e. copyrights, which determine under what conditions it is possible to use some material.<\/span><\/p>\n<p><span style=\"color: #333333;\">So the time when you can safely &#8220;download&#8221; images from the Internet and use them has long passed, unless you use them for private purposes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>The most popular stock sites<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">When it comes to images used for promotion, according to research, it is still the most popular to download from <em>free stock<\/em> sites, such as <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.pexels.com\/\" target=\"_blank\" rel=\"noopener\"><em>Pexels<\/em><\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\"><em>Unsplash<\/em><\/a><\/span> . The problem with these photos is that they are frequently used, so it is easy to recognize that they have already been used for some of the other brands. <\/span><\/p>\n<p><span style=\"color: #333333;\">That&#8217;s why brands usually opt for images that are specially photographed or designed &#8221; <em>in-house<\/em> &#8220;. Amateur photos taken with a mobile phone are also often used. <\/span><\/p>\n<p><span style=\"color: #333333;\">Only at the end are brands ready to pay for <em>stock<\/em> photos from sites like <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"http:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener\"><em>Shutterstock<\/em><\/a><\/span> <em>,<\/em> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.istockphoto.com\/\" target=\"_blank\" rel=\"noopener\"><em>iStock<\/em><\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.gettyimages.com\/\" target=\"_blank\" rel=\"noopener\"><em>Gettyimages<\/em><\/a><\/span> <em>.<\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>Advantages and disadvantages of using stock photos<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">The benefits of using <em>stock<\/em> photos are a large selection of high-quality photos from different authors, saving time and money, as well as the availability of photos of specific locations or industries. In particular, it should be noted that such photos or vectors are easily adapted to any brand, especially when it comes to <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/do-you-know-what-a-mockup-is-and-how-to-use-it\/\" target=\"_blank\" rel=\"noopener\"><em>mockups<\/em><\/a><\/span> . <\/span>[\/vc_column_text][vc_single_image image=&#8221;24602&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1656711500319{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1656711554608{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">However, the choice of <em>stock<\/em> material has its drawbacks.<\/span><\/p>\n<p><span style=\"color: #333333;\">The biggest disadvantage is certainly unoriginality, what would be said in the marketing world, your brand will lack <em>personality<\/em> . You are much more likely to fit in, rather than stand out from the competition, which is the primary goal. This is exactly why you should avoid using <em>stock<\/em> vectors for logo design, for example.  <\/span><\/p>\n<p><span style=\"color: #333333;\">On the other hand, one of the big disadvantages <em>of stock<\/em> images is that they do not convey the message to the users completely. This is especially true for industries that do not have a large selection of adequate images. <\/span><\/p>\n<p><span style=\"color: #333333;\">Users simply react less to <em>stock<\/em> than to original photos. Such an effect stems from the fact that photos often look monotonous, especially if they are from <em>free stock<\/em> sites. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Choose your photos carefully<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">However, all these disadvantages can be avoided by using <em>stock<\/em> photos only as a basic resource that you will improve by designing or combining more than one image.<\/span><\/p>\n<p><span style=\"color: #333333;\">It is also important to choose images so that they instill confidence in the user, i.e. leave the impression that you personally experienced and photographed it. Try to use photos that don&#8217;t look too <em>stocky<\/em> . <\/span><\/p>\n<p><span style=\"color: #333333;\">Finally, one of the main advantages of using <em>stock<\/em> material is that you are not limited by the number of images and the databases on professional websites are continuously replenished, so it is possible to create stocks that you will use as reference marketing material.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by <span lang=\"EN-US\">Sava Spasi\u0107<\/span> \u2013 Senior Graphic Designer @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1656711843419{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]When starting a creative project, whether it&#8217;s a website, poster or social media post, of course it&#8217;s best to use original photos or illustrations. However, this is not always feasible. &nbsp; When to use stock photos Whether it is due to remote&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4418],"tags":[4391,4390,4410,4378,4446,4415,4465,4438,4402,4442,4406,4400,4413],"post_series":[],"class_list":["post-28082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-design-en","tag-display-en","tag-graficki-dizajn-en","tag-graphic-design","tag-marketing-en","tag-photoshop-en","tag-statistics","tag-strategy","tag-visuals","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When and how to use stock photos? - Digitizer<\/title>\n<meta name=\"description\" content=\"Stock photos can be very useful when starting a creative project. 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