{"id":28058,"date":"2024-11-14T15:29:25","date_gmt":"2024-11-14T14:29:25","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/are-there-seo-benefits-of-hosting-on-a-cdn\/"},"modified":"2026-07-20T12:31:48","modified_gmt":"2026-07-20T10:31:48","slug":"are-there-seo-benefits-of-hosting-on-a-cdn","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/are-there-seo-benefits-of-hosting-on-a-cdn\/","title":{"rendered":"Are there SEO benefits of hosting on a CDN?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1657261385495{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Today, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge-portfolio\/izrada-i-dizajn-sajtova\/\" target=\"_blank\" rel=\"noopener\">websites<\/a><\/span> are becoming more and more rich and complex in their content. Numerous JavaScript and CSS files, videos, images are hosted on the site&#8217;s server to create a rich and engaging <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/why-is-ux-ui-design-so-important\/\" target=\"_blank\" rel=\"noopener\">user experience<\/a><\/span> for visitors. The solution could be to use a CDN.  <\/span><\/p>\n<p><span style=\"color: #333333;\">CDNs do not host your entire content or website, but only help cache page components such as images or videos to speed up <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-does-site-speed-affect-seo\/\" target=\"_blank\" rel=\"noopener\">the speed at which they load.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Does using a CDN improve rankings?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">A CDN is an external service provider in addition to your web server, which hosts your files such as videos, software, java scripts and more. When embedded in your CMS, media files, for example, are displayed from an external source, instead of from your website. This makes the website much &#8220;lighter&#8221;, which certainly affects the loading speed. And until recently, the importance of using a CDN for SEO was not questioned.     <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657261498778{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">CDNs are essentially a network of geographically distributed servers that cache website content, thereby storing a copy of the website in multiple data centers around the world. When a user requests a page from a website, the request hits the nearest CDN node, and the content is served from the cached content from the CDN. The closer the server is to the visitor, the fewer &#8220;hops&#8221; the website has to make to reach that visitor. Thus, the loading speed decreases, and a good user experience increases.   <\/span><\/p>\n<p><span style=\"color: #333333;\">However, is it really necessary for your website to use a CDN? The answer to this question was tried to be given by <em>John<\/em> <em>Muller<\/em> from <em>Google<\/em> <em>in SEO-office hours.<\/em> <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">The question that was asked is:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;Does hosting a website on a CDN improve rankings?&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>We get most of our traffic from a specific country. We have placed our website on a server located in that country. <\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Do you suggest we put our entire website on a CDN to improve page speed for users worldwide or is it not necessary in our case?<\/em> &#8220;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>CDN has no SEO effect<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Mueller replied that CDN has no SEO effect.<\/span><\/p>\n<p><span style=\"color: #333333;\">He said:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">&#8221; <em>So obviously you can do a lot of these things.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>I don&#8217;t think it would have much of an impact on Google at all in terms of SEO.<\/em> &#8220;<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657261627626{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">While <em>Mueller<\/em> says he doesn&#8217;t think it would have much of an effect, he returns to this point and clarifies it:<\/span><\/p>\n<p><span style=\"color: #333333;\">&#8221; <em>The only effect I see that might make sense is what users end up seeing.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>And, as you mentioned, if<\/em> <em>most of<\/em> <em>your users<\/em> are <em>already<\/em> <em>\u0301 seeing a very fast website because your server is located there, then you&#8217;re kind of doing the right thing.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>But of course, if users in other locations are getting very slow results, because maybe the connection to your country isn&#8217;t that great, then that&#8217;s something you should improve.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>And you should look at that in the context that, of course, if your website is really slow for other users, users are going to visit your website less and less because the<\/em> <em>experience<\/em> is going <em>to be frustrating<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Whereas if your website is quite fast for other users, then they should have the opportunity to see a reasonably fast website\u2026<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>So from that point of view, if there&#8217;s anything you can do to improve things globally for your website, I think it&#8217;s a good idea.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Otherwise, I don&#8217;t think it&#8217;s a critical issue.<\/em> &#8220;<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Mueller<\/em> then returned to the issue of SEO and this time addressed the issue of indexing and the benefits of CDNs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><em>Mueller<\/em> continued his response:<\/span><\/p>\n<p><span style=\"color: #333333;\">&#8221; <em>It&#8217;s not something that&#8217;s important in terms of SEO, in the sense that Google has to see the site as very fast or anything like that.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>But it is something you can do to optimize your website for your country.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Maybe one thing I should clarify, if Google&#8217;s crawling is really, really slow, then of course it can affect how much we can crawl and index from the website.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>So that might be an aspect to consider.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>Most of<\/em> <em>the sites I&#8217;ve looked at, I haven&#8217;t really seen this as a problem with any<\/em> <em>of<\/em> <em>them that don&#8217;t have millions and millions of pages.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>So, from that point of view, you can double check how fast Google is crawling in Search Console in crawl stats.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\"><em>And if it seems reasonably fast, even if it&#8217;s not super fast, then I wouldn&#8217;t really worry about it.<\/em> &#8220;<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1657261809128{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Given that a slow web server can significantly affect the speed with which the website is loaded, and especially the <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/how-does-site-speed-affect-seo\/\" target=\"_blank\" rel=\"noopener\">TTFB<\/a><\/span> parameter, which is quite important for <em>Google<\/em> &#8216;s ranking, it is certainly not bad to consider every possibility that can help improve the site&#8217;s performance.  <\/span><\/p>\n<p><span style=\"color: #333333;\">However, as we could see, <em>Mueller<\/em> &#8216;s answer indicates that there is no SEO effect from using a CDN. There are many good reasons to use a CDN, but SEO is not one of them, concludes <em>Mueller<\/em> . <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source: <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/youtu.be\/-qhUhnBRe3Y\" target=\"_blank\" rel=\"noopener\">Google <em>SEO-office hours<\/em><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1657261385495{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Today, websites are becoming more and more rich and complex in their content. Numerous JavaScript and CSS files, videos, images are hosted on the site&#8217;s server to create a rich and engaging user experience for visitors. The solution could be to use&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373,4384],"tags":[4378,4387,4388,4398,4403,4407,4380,4377,4400,4404,4413,4412,4376,4411],"post_series":[],"class_list":["post-28058","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","category-website","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-internet-en","tag-online-en","tag-search-en-2","tag-search-engine-optimization-en","tag-strategy","tag-the-video","tag-visuals","tag-web-design-en","tag-website-optimization-en-2","tag-wordpress-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are there SEO benefits of hosting on a CDN? - Digitizer<\/title>\n<meta name=\"description\" content=\"John Muller from Google was asked during SEO-office hours if there are any SEO benefits of hosting on a CDN. 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