{"id":28039,"date":"2024-11-14T15:29:21","date_gmt":"2024-11-14T14:29:21","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-sell-a-blue-summer-dress-or-a-yellow-ferrari-immediately\/"},"modified":"2026-01-09T15:27:35","modified_gmt":"2026-01-09T14:27:35","slug":"how-to-sell-a-blue-summer-dress-or-a-yellow-ferrari-immediately","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-sell-a-blue-summer-dress-or-a-yellow-ferrari-immediately\/","title":{"rendered":"How to sell a blue summer dress or a yellow Ferrari immediately?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1657565489766{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">If you&#8217;re a copywriter, every word you write has a meaning. You think carefully about each sentence. You go back to some sentences more than once to change them, because you realize that they &#8220;sound better this way&#8221;. In addition to numerous techniques and writing styles, there is <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-the-secret-of-a-good-text\/\" target=\"_blank\" rel=\"noopener\">something that sets you apart from others<\/a><\/span> , and that is your writing style, your way of addressing the audience.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>What is direct response copywriting?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><strong><em>Direct response<\/em><\/strong> <strong>copywriting<\/strong> means writing a text that aims to get an immediate response from the customer. Any text that is written in such a way that it addresses the customer directly and prompts him to make a purchase immediately is <strong><em>direct response copy<\/em><\/strong> , i.e. text that requires an immediate response or immediate action. These types of texts are the most paid. <em>Direct response<\/em> texts usually have a longer form. The more you say, the more you sell! ( <span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/www.thebusinessquotes.com\/david-ogilvy-quotes\/\" target=\"_blank\" rel=\"noopener\">The more you tell, the more you sell!<\/a><\/em><\/span> )  <\/span>[\/vc_column_text][vc_single_image image=&#8221;24613&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1657565516915{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1657565740317{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>What does it take to write a text like this?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">The first thing you will do when writing this type of text is a detailed research of the market and customers, to whom the text is actually intended. Of course you need to know everything about the product you&#8217;re writing about (everything!), and you&#8217;ll learn that from the people who make that product. In addition to the information you received from the manufacturer, you need to do your own research on the product. Research the competition, find all sources, read forums, find already existing reviews and praises of people who bought that product and everything else that is written about that product, and then start researching <em>the buyer persona<\/em> , that is, the potential buyer.     <\/span><\/p>\n<p><span style=\"color: #333333;\">This is the most important part of your research. This means that you have to know what kind of person would buy that product, what he likes, what he fears, what bothers him, what he does and what he does in his free time. When you get to know a potential customer well, you can understand and identify with them. Of course, someone is more likely to buy a certain product if it provides a solution to a problem. Start from yourself and think about what makes you personally buy.    <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>What makes the product so special?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">Come up with <a style=\"color: #333333;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/website-headlines-and-how-to-use-them-most-effectively\/\">a good title<\/a> , because <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/website-headlines-and-how-to-use-them-most-effectively\/\" target=\"_blank\" rel=\"noopener\">the title<\/a><\/span> is the first thing that catches the reader&#8217;s attention, and the rest of the text is there to keep his attention.<\/span>[\/vc_column_text][vc_single_image image=&#8221;24614&#8243; img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1657565668480{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1657565719960{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Engage your readers in a way that best suits the product you&#8217;re writing about. There is no universal formula for this. You already know that if you&#8217;re a copywriter. At the end of each piece of text, you need a good CTA, that is, a call to action that will follow immediately.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>The customer is always right (even when they&#8217;re not)<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Keep this in mind when writing a text like this. Speak directly to one person while reaching thousands at the same time. Focus your potential customer&#8217;s attention on the experience they will have if they buy the product you offer, rather than the product itself. Don&#8217;t bore people with unnecessary details about the product you&#8217;re writing about.   <\/span><\/p>\n<p><span style=\"color: #333333;\">Offer something of real value, which is an experience or a moment to remember. People remember the sunset and the person who was with them, not what they were wearing at that moment. <\/span><\/p>\n<p><span style=\"color: #333333;\">Therefore, if you sell HER a blue summer dress, offer her that one magical, summer sunset at the sea, which SHE will remember all her life. If you&#8217;re selling HIM a yellow Ferrari, offer him a wide highway that leads him to his friends who are in a cottage on the lake waiting for just HIM. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em><span style=\"color: #333333;\">Made by Ana Korolija \u2013 Senior Copywriter @Digitizer<\/span><\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1657565489766{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]If you&#8217;re a copywriter, every word you write has a meaning. You think carefully about each sentence. You go back to some sentences more than once to change them, because you realize that they &#8220;sound better this way&#8221;. In addition to numerous&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4391,4390,4410,4409,4378,4387,4443,4388,4398,4403,4396,4402,4407,4408,4380,4414],"post_series":[],"class_list":["post-28039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-ads-en","tag-adverts-en","tag-business-en","tag-campaign","tag-content-en","tag-copy-en","tag-copywriting-en","tag-digital-en","tag-google-en","tag-internet-en","tag-keywords-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-search-en-2","tag-story-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to sell a blue summer dress or a yellow Ferrari immediately? - Digitizer<\/title>\n<meta name=\"description\" content=\"Direct response copywriting means writing an advertising text that aims to get an immediate response and action from the customer. 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