{"id":27940,"date":"2024-11-14T15:29:02","date_gmt":"2024-11-14T14:29:02","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-get-your-content-seen-on-facebook\/"},"modified":"2026-01-09T15:27:37","modified_gmt":"2026-01-09T14:27:37","slug":"how-to-get-your-content-seen-on-facebook","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-get-your-content-seen-on-facebook\/","title":{"rendered":"How to get your content seen on Facebook"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1664470248826{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">At the end of September, Meta published<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.facebook.com\/creators\/how-to-get-your-content-seen-on-facebook\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">a new instruction<\/span><\/a><\/span><span style=\"font-weight: 400;\">  how creators can increase their reach on Facebook. This is a three-part series of posts that will help you understand the basics of displaying content on Facebook. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">While these are tips for creators, they are universal. You will learn how the News Feed algorithm works now and if you want to increase your reach to your audience on Facebook, these tips will definitely help. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Distribution of content on Facebook<\/strong><\/span><\/h1>\n<p><span style=\"font-weight: 400; color: #333333;\">The Meta Guide will cover distribution, content best practices, and Facebook&#8217;s integrity system.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">In the first part, distribution is explained &#8211; what it is and how the content is viewed.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">At its simplest, distribution is Facebook&#8217;s process of connecting users with content they find entertaining and informative.<\/span>[\/vc_column_text][vc_single_image image=&#8221;24685&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1664470262881{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1664470907697{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h3><span style=\"color: #ff6600;\"><strong>How does Facebook do it?<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400; color: #333333;\">Based on the answers to 4 questions, Facebook gets all the necessary information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Who would like the content? Many signals are looked at here, such as: who posted the content and when, what the topic is (with what interests it is connected). <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">What content is published? What posts are available from friends, other creators, and pages that Facebook can also display? <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">What is the chance that people will respond to the post? Facebook tries to predict how likely a certain person is to react to your post. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">How interested will the audience be in the post? Based on all the data Facebook collects on a post, which pieces of content should be prioritized? <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Basically,<\/span> <i><span style=\"font-weight: 400;\">engagement<\/span><\/i><span style=\"font-weight: 400;\">  is crucial. Facebook shows users more content to click, comment, share, like, and more. <\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Your posts reach users in two ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Affiliate Distribution: Your posts are seen by those who follow you on Facebook. This is your core audience on the platform. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Unaffiliated distribution: Your posts are seen by those who don&#8217;t follow you but may be interested in your content. This type of distribution can come through other users sharing and re-sharing your posts or from Facebook recommendations in &#8220;Suggested for You&#8221; sections. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Facebook was originally created as a platform to connect with friends and family (affiliated distribution). Now, your posts can reach far more people through offline distribution in three specific ways: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Create<\/span> <a style=\"color: #333333;\" href=\"https:\/\/www.facebook.com\/business\/help\/262834734651607\"><span style=\"font-weight: 400;\">original content<\/span><\/a> <span style=\"font-weight: 400;\">, content that you have recorded or created yourself<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Content optimized for sharing, content that users want to share, content that sparks dialogue and discussion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #333333;\">Be recommended: Content must comply with Facebook&#8217;s integrity rules and guidelines<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1664470248826{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]At the end of September, Meta published a new instruction how creators can increase their reach on Facebook. This is a three-part series of posts that will help you understand the basics of displaying content on Facebook. While these are tips for creators, they&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4391,4390,4399,4410,4409,4387,4443,4388,4403,4402,4407,4421,4408,4437,4380,4406,4412],"post_series":[],"class_list":["post-27940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-copy-en","tag-copywriting-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-posts","tag-reach-en","tag-remarketing-en","tag-search-en-2","tag-statistics","tag-web-design-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get your content seen on Facebook - 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