{"id":27907,"date":"2024-11-14T15:28:51","date_gmt":"2024-11-14T14:28:51","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-released-the-december-helpful-content-update\/"},"modified":"2026-01-09T15:27:37","modified_gmt":"2026-01-09T14:27:37","slug":"google-released-the-december-helpful-content-update","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-released-the-december-helpful-content-update\/","title":{"rendered":"Google released the December helpful content update"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1671096699384{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">At the end of the summer, we wrote about the fact that Google released a big update called <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-has-released-the-september-core-update\/\" target=\"_blank\" rel=\"noopener\">the helpful content update<\/a><\/span> . Now Google has confirmed that another December helpful content update is starting to affect search results. This update started on December 5th and will take up to two weeks to complete.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>December helpful content update<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Google&#8217;s helpful content update has suffered a lot of criticism in the past for being too &#8220;quiet&#8221;. Does this mean that with the new update, its action will be more noticeable? <\/span>[\/vc_column_text][vc_single_image image=&#8221;24820&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1671096713716{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1671096893223{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The announcement on Twitter read:  <em>&#8220;The December 2022 Helpful Content Update was released on December 5th, is starting to go live today and will take about two weeks to fully launch. It improves our classifier and works across content in all languages. Our help page explains more.\u201d    <\/em><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Users in the foreground<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">As a reminder, the helpful content update is designed to reward websites that are built for people, not search engines. That is, the content is created with the intention of helping people get <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/the-letter-t-you-are-something\/\" target=\"_blank\" rel=\"noopener\">the best answer to their queries<\/a><\/span> , and not to be rated as highly as possible by search engines. It aims to elevate content that adds unique value, above and beyond what is widely available on other sites.  <\/span><\/p>\n<p><span style=\"color: #333333;\">In addition to expanding to all languages, this system update could potentially include new signals or tweaks to previous signals. As usual, Google does not provide specific details regarding updates to its ranking system. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24821&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1671096908315{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1671096997188{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">In Google&#8217;s terminology, their ranking &#8220;system&#8221; refers to augmenting Google&#8217;s algorithm that is constantly running in the background. And &#8220;updating&#8221; the algorithm refers to improvements to the ranking system. <\/span><\/p>\n<p><span style=\"color: #333333;\">If you were affected by this update at the end of the summer, you can now expect new changes in search results. With each new algorithm update comes a chance to recover from the previous one if you were affected. We will soon see how this new update will affect us in the coming days and weeks.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source: <a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-december-2022-helpful-content-update\/473360\/?utm_source=facebook&amp;utm_medium=social&amp;utm_content=&amp;utm_campaign=facebook-auto-publish&amp;fbclid=IwAR2zj_GiN17o8DcUQ06V_N14OWjSGnUrx0ulECx-0c6CI0NeUbXO7HiZzwY#close\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff6600;\">searchenginejournal.com<\/span><\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1679313863801{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #000000;\"><strong>If you need Google advertising, please contact us at the links below:<\/strong><\/span><\/p>\n<p> <strong><a style=\"text-decoration: none;\" href=\"https:\/\/www.digitizer.rs\/usluge\/google-search-display\/\">Google Search Advertising<\/a><\/strong>&gt;<br \/>\n <strong><a style=\"text-decoration: none;\" href=\"https:\/\/www.digitizer.rs\/usluge\/google-search-display\/\">Google Display Advertising<\/a><\/strong>&gt;<br \/>\n <strong><a style=\"text-decoration: none;\" href=\"https:\/\/www.digitizer.rs\/usluge\/google-search-display\/\">Google Video Advertising<\/a><\/strong>&gt;[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1671096699384{padding-top: 0px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]At the end of the summer, we wrote about the fact that Google released a big update called the helpful content update . Now Google has confirmed that another December helpful content update is starting to affect search results. This update started&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373,4384],"tags":[4386,4410,4378,4387,4388,4398,4403,4407,4408,4437,4380,4377,4400,4412,4376,4411],"post_series":[],"class_list":["post-27907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-search-display-en","category-website","tag-algorithm","tag-business-en","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-internet-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","tag-search-engine-optimization-en","tag-strategy","tag-web-design-en","tag-website-optimization-en-2","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google released the December helpful content update - Digitizer<\/title>\n<meta name=\"description\" content=\"Google has confirmed that the December helpful content update was released on December 5, which will affect search results. 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