{"id":27896,"date":"2024-11-14T15:28:49","date_gmt":"2024-11-14T14:28:49","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/when-should-you-use-a-subdomain\/"},"modified":"2026-07-20T12:31:47","modified_gmt":"2026-07-20T10:31:47","slug":"when-should-you-use-a-subdomain","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/when-should-you-use-a-subdomain\/","title":{"rendered":"When should you use a subdomain?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1669576004569{padding-top: 0px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]A quality designed and built website<\/a><\/span> is one of the best advertisements for business, and today it is certainly a necessity. A site that is technically well done certainly has a higher chance of being better valued by search engines, in the first place of Google. This means that it should follow Google’s ranking guidelines.<\/a><\/span> Also, Google often responds to certain doubts when it comes to websites. Recently, John Mueller from Google gave his opinion on when to use a subdomain<\/a><\/span> . <\/span><\/p>\n

 <\/p>\n

When should you use<\/strong> a subdomain<\/strong> ?<\/strong><\/span><\/h1>\n

Mueller answered this question on Mastodon<\/a><\/span> , an up-and-coming social network. He says he would go with a subdomain instead of a domain when he thinks the content on the subdomain can live on its own outside of the main web address. <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1669576045056{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]He said: “…my way of thinking about subdomains is that it depends on what you’re trying to do. Is it content that should be tightly linked to the main site? Then put it on the main site. If you want the content to stand on its own, then a subdomain is a good choice.” <\/em><\/span><\/p>\n

However, there is always a technical aspect of the whole story that must be considered when using subdomains. “There’s also the technical side effect of subdomains that sometimes makes things a bit more complicated: verification in Search Console, tracking in analytics, DNS, hosting, security, CSPs, etc.”<\/em><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1669576169056{padding-top: 50px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]Later in the thread, John added: “To be clear, I think it will affect the ranking of new content, but ultimately it depends on what you want to achieve with it.” Sometimes you want something separate, sometimes you want to see something as part of the main site. They are different situations and the results will vary.” <\/em><\/span><\/p>\n

We could say that the answer to the question of when to use a subdomain is when the content you want to publish is somewhat different from the theme of the main site. What Google calls the site diversity system generally treats subdomains as part of the base domain. However, sometimes subdomains are treated as separate locations for diversity purposes when deemed relevant. <\/span><\/p>\n

 <\/p>\n

For more news and interesting stories from digital marketing , visit our blog page<\/a><\/span> or follow our Instagram profile.<\/a><\/span><\/span><\/p>\n

 <\/p>\n

Source:<\/span> Seroundtable<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_separator color=”orange” align=”align_left” border_width=”5″ el_width=”20″ css=”.vc_custom_1625743965128{padding-bottom: 20px !important;}”][vc_column_text]Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_column_text][vc_btn title=”Back to News & Stories” style=”gradient-custom” gradient_custom_color_1=”#000000″ gradient_custom_color_2=”#515151″ align=”center” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|”][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1669576004569{padding-top: 0px !important;padding-bottom: 30px !important;}” font_family=”Open Sans”]A quality designed and built website is one of the best advertisements for business, and today it is certainly a necessity. A site that is technically well done certainly has a higher chance of being better valued by search engines, in the…<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373,4384],"tags":[4386,4410,4378,4387,4446,4388,4398,4403,4407,4408,4380,4377,4400,4412],"post_series":[],"class_list":["post-27896","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","category-website","tag-algorithm","tag-business-en","tag-content-en","tag-copy-en","tag-design-en","tag-digital-en","tag-google-en","tag-internet-en","tag-online-en","tag-reach-en","tag-search-en-2","tag-search-engine-optimization-en","tag-strategy","tag-web-design-en","entry","no-media"],"yoast_head":"\nWhen should you use a subdomain? - Digitizer<\/title>\n<meta name=\"description\" content=\"To the question of when to use a subdomain, the iy corner of Google was answered by John Mueller. 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