{"id":27836,"date":"2024-11-14T15:28:40","date_gmt":"2024-11-14T14:28:40","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-google-merchant-center-and-how-is-it-used\/"},"modified":"2026-01-09T15:28:03","modified_gmt":"2026-01-09T14:28:03","slug":"what-is-google-merchant-center-and-how-is-it-used","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-google-merchant-center-and-how-is-it-used\/","title":{"rendered":"What is Google Merchant Center and how is it used?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text font_family=”Open Sans”]To promote online sales, Google has designed special Shopping ads and a special Google Merchant Center platform. Products can be displayed all over the internet where potential customers can see what you are selling. <\/span><\/p>\n

Before clicking on the ad, the user receives much more information about the product compared to a standard text ad in the search results.<\/span><\/p>\n

More than half a million online businesses use Google Merchant Center.<\/span><\/p>\n

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How to use Google Merchant Center?<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1674563874018{padding-top: 30px !important;padding-bottom: 30px !important;}”]In order for your offer to be visible on Google, it needs to create a Google Merchant Center<\/a><\/span> account. After you create an account, you need to add products. You can do this manually by uploading an Excel spreadsheet or automatically if you have Shopppy or a similar larger eCommerce platform. After that, the products appear for free across Google apps like Maps, YouTube, Search and more. When someone clicks on a product, Google sends them to the product page on your site. <\/span><\/p>\n

Google Merchant Center is completely free, and if you want, you can opt for paid ads – Google Shopping Ads.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1639133210056{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text font_family=”Open Sans”]\n

Google Shopping ads<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1679049664778{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Shopping ads use product data from Merchant Center, not keywords, to decide how and where to show ads. Before you can run a Shopping campaign, you need to link your Merchant Center account to your Google Ads account.
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Ads may appear:<\/span><\/p>\n