{"id":27815,"date":"2024-11-14T15:28:36","date_gmt":"2024-11-14T14:28:36","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-launches-project-magi-to-develop-search-engines-with-artificial-intelligence\/"},"modified":"2026-07-20T12:31:46","modified_gmt":"2026-07-20T10:31:46","slug":"google-launches-project-magi-to-develop-search-engines-with-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/google-launches-project-magi-to-develop-search-engines-with-artificial-intelligence\/","title":{"rendered":"Google launches Project Magi to develop search engines with artificial intelligence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1683034459607{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Google has entered full steam in the race of developing products based on artificial intelligence. Although at first glance it seemed that the appearance, above all of <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/is-chatgpt-the-start-of-the-ai-revolution\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a><\/span> , caught them off guard, this giant announces numerous news. Google is in the process of building a &#8220;brand new browser&#8221; called Project Magi, powered by its latest AI technology, while at the same time working to add new AI-based features to its current browser.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Google launches Project Magi<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">Project Magi is essentially Google Search with the power of artificial intelligence.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1683034544542{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">According to a New York Times report, Google is working on a new project called Magi after learning that smartphone maker Samsung is considering replacing Google Search with Microsoft Bing as the default search engine on its phones. Samsung&#8217;s potential loss of the $3 billion contract must have caused widespread panic at Google. <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">&#8221; <em>The new browser would offer users a far more personalized experience than the company&#8217;s current service, trying to anticipate user needs<\/em> ,&#8221; <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.nytimes.com\/2023\/04\/16\/technology\/google-search-engine-ai.html\" target=\"_blank\" rel=\"noopener\">writes the New York Times.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>  The fight for primacy<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Google has appointed a team of designers, engineers and executives to build a new search engine that could set a new standard for AI technology in phones and homes around the world.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683034680506{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">The new Google search engine is still in the early stages of development, with no timeline for when it will be released. But this new effort shows Google&#8217;s ambitions to retain or, if one prefers, to regain primacy in search. Google&#8217;s new AI-powered search is expected to provide more personalized search results.  <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">According to these reports, this project is codenamed Magi and could be released as early as next month to a subset of users. The new features will initially be available exclusively in the US and released to up to one million users. While it remains to be seen what the new tools will offer, they will likely be based on the conversational premise of Google&#8217;s experimental <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/google-launches-bard-its-answer-to-chatgpt\/\" target=\"_blank\" rel=\"noopener\">Bard chatbot<\/a><\/span> .  <\/span><\/p>\n<h2><span style=\"color: #ff6600;\"><strong>What does Magi bring?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Magi would allow users to perform transactions, such as shopping online or booking tickets. This would allow searchers to make financial transactions, all while including the company&#8217;s existing, and very lucrative, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/what-are-google-ads-and-how-to-set-up-an-effective-campaign\/\" target=\"_blank\" rel=\"noopener\">Google ads.<\/a><\/span> <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1683034752233{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">These changes may allow users to, for example, get answers to questions about software coding and writing code based on user requests. According to the available documents, Google would in that case send an ad below the answer with the requested code.   <\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">Google may initially release Magi to select users in May, possibly at Google&#8217;s annual developer conference.<\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">In a statement, Google spokeswoman Lara Levine said the company is excited to introduce new AI-powered features to search and will share more details soon.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1683034459607{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Google has entered full steam in the race of developing products based on artificial intelligence. Although at first glance it seemed that the appearance, above all of ChatGPT , caught them off guard, this giant announces numerous news. Google is in the process of&hellip;<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27815","post","type-post","status-publish","format-standard","hentry","category-google-search-display-en","tag-google-en","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google launches Project Magi to develop a search engine with artificial intelligence - Digitizer<\/title>\n<meta name=\"description\" content=\"Google launches Project Magi to develop search engines with artificial intelligence. 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