{"id":27807,"date":"2024-11-14T15:28:35","date_gmt":"2024-11-14T14:28:35","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-search-generative-experience-big-changes-in-search\/"},"modified":"2026-01-09T15:28:21","modified_gmt":"2026-01-09T14:28:21","slug":"google-search-generative-experience-big-changes-in-search","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/","title":{"rendered":"Google Search Generative Experience &#8211; big changes in search"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1686981525251{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Every change announced by Google causes a lot of attention, but also anxiety among people whose business depends on search. This is especially true for big news like the Search Generative Experience announcement. <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">Google recently announced<\/a><\/span> that their AI-powered Search Generative Experience (SGE) will shake up the SERPs. For now, this news is only available to users in the USA, but it will definitely be available to all users soon.    <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;24936&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1686980813490{padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1686980893276{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">As Google says<\/a><\/span> : &#8220;With new generative AI capabilities in Search, we&#8217;re now taking on more work than just searching, so you&#8217;ll be able to understand a topic faster, discover new perspectives and insights, and make it easier to search and get the results you want.&#8221;<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>What is Search Generative Experience?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Search Generative Experience is an experimental version of Google&#8217;s search engine that uses artificial intelligence to generate contextual answers to complex questions.<\/span><\/p>\n<p><span style=\"color: #333333;\">There are three ways SGE uses AI to improve the search experience:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><em>AI snapshot:<\/em> generates a unique summary for some longer queries<\/span><\/li>\n<li><span style=\"color: #333333;\"><em>Conversation mode<\/em> : Answers additional questions while maintaining the context of the original search<\/span><\/li>\n<li><span style=\"color: #333333;\"><em>Vertical experiences<\/em> : Provides a desired feature list and more product details in commercial searches<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">SGE aims to answer longer searches in multiple steps. These queries may not necessarily be answered by a single website. Instead of showing only 10 blue links, Google will now use AI to generate a snapshot from multiple sources  <em> <\/em>information and other insights\/advice, in order to better answer your queries. It will appear below the search bar with a background color used to differentiate it from the usual light\/dark theme. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24937&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1686980912409{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1686981071332{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\"><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/twitter.com\/searchliaison\/status\/1656713712143679509?cxt=HHwWqoC-rf6V6v0tAAAA\" target=\"_blank\" rel=\"noopener\">Google Twitter<\/a><\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1686981142609{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">But SGE is not meant to answer your question and send you on. Google says their focus is still on driving attention to web content. \u201cAs we bring generative AI to Search, we&#8217;re committed to continuing to send valuable traffic to sites across the web.\u201d We see this as a sign of hope for businesses that rely on paid or organic search traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Testing will offer a definitive solution<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">One way Google will keep clicks flowing is by placing three links prominently to the right of each <em>snapshot<\/em> . They will have thumbnails to grab viewers&#8217; attention. <\/span><\/p>\n<p><span style=\"color: #333333;\">Sometimes SGE will choose not to offer a snapshot, such as when there is insufficient information or for sensitive questions about finances or health care, you will not see an AI-generated answer.<\/span><\/p>\n<p><span style=\"color: #333333;\">Of course, all newspapers are in the testing phase and the big question is how it will all look in the end when the official change is announced.  <\/span><\/p>\n<p><span style=\"color: #333333;\">Google searches don&#8217;t always end after the first query. SGE&#8217;s chat mode is designed to answer additional questions while maintaining the context of the search. <\/span><\/p>\n<p><span style=\"color: #333333;\">You turn on conversational mode by tapping on &#8221; <em>ask a follow-up<\/em> &#8221; or on one of the suggested next steps below the snapshot. <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.youtube.com\/watch?v=H0puaEKcxyE\" target=\"_blank\" rel=\"noopener\">See how it looks in the video here.<\/a><\/span> <\/span>[\/vc_column_text][vc_single_image image=&#8221;24938&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1686981167007{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1686981071332{padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\"><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/twitter.com\/searchliaison\/status\/1656713712143679509?cxt=HHwWqoC-rf6V6v0tAAAA\" target=\"_blank\" rel=\"noopener\">Google Twitter<\/a><\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1686981272619{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">SGE Vertical experiences generates an informative synopsis. Since this search is primarily commercial, SGE is preparing a list of potential products. Each option includes an AI-generated description along with reviews, prices, and a thumbnail image. By tapping on one of the offered, you will see a larger image plus stores that sell that product, prices and other useful information, for example, if they have it in stock.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source: <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/05\/19\/google-search-generative-experience\" target=\"_blank\" rel=\"noopener\">wordstream.com<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1686981525251{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Every change announced by Google causes a lot of attention, but also anxiety among people whose business depends on search. This is especially true for big news like the Search Generative Experience announcement. Google recently announced that their AI-powered Search Generative Experience (SGE) will&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-search-display-en","tag-google-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Generative Experience - big changes in search - Digitizer<\/title>\n<meta name=\"description\" content=\"Search Generative Experience is an experimental version of Google&#039;s search engine that uses artificial intelligence to generate answers. Find out more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search Generative Experience - big changes in search - Digitizer\" \/>\n<meta property=\"og:description\" content=\"Search Generative Experience is an experimental version of Google&#039;s search engine that uses artificial intelligence to generate answers. Find out more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Digitizer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/webdigitizer\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T14:28:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-09T14:28:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg\" \/>\n<meta name=\"author\" content=\"Digitizer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Google Search Generative Experience - big changes in search - Digitizer\" \/>\n<meta name=\"twitter:description\" content=\"Search Generative Experience is an experimental version of Google&#039;s search engine that uses artificial intelligence to generate answers. Find out more!\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Digitizer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/\"},\"author\":{\"name\":\"Digitizer\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\"},\"headline\":\"Google Search Generative Experience &#8211; big changes in search\",\"datePublished\":\"2024-11-14T14:28:35+00:00\",\"dateModified\":\"2026-01-09T14:28:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/\"},\"wordCount\":901,\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-big-change-in-google-search-c.jpg\",\"keywords\":[\"google\"],\"articleSection\":[\"Google Search &amp; Display\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/\",\"name\":\"Google Search Generative Experience - big changes in search - Digitizer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-big-change-in-google-search-c.jpg\",\"datePublished\":\"2024-11-14T14:28:35+00:00\",\"dateModified\":\"2026-01-09T14:28:21+00:00\",\"description\":\"Search Generative Experience is an experimental version of Google's search engine that uses artificial intelligence to generate answers. Find out more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-big-change-in-google-search-c.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/digitizer-blog-big-change-in-google-search-c.jpg\",\"width\":1024,\"height\":535},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/google-search-generative-experience-big-changes-in-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News &#038; Stories\",\"item\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/news-stories\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Search Generative Experience &#8211; big changes in search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\",\"name\":\"Digitizer\",\"description\":\"Google Ads - Social - Email Marketing - Web Design - Video Editing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#organization\",\"name\":\"Digitizer\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg\",\"contentUrl\":\"https:\\\/\\\/www.digitizer.rs\\\/pictures\\\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg\",\"width\":1000,\"height\":466,\"caption\":\"Digitizer\"},\"image\":{\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/webdigitizer\",\"https:\\\/\\\/www.instagram.com\\\/webdigitizer\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@webdigitizer\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/digitizer\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.digitizer.rs\\\/en\\\/#\\\/schema\\\/person\\\/47210bd4d1d478c044946ce088c5556e\",\"name\":\"Digitizer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g\",\"caption\":\"Digitizer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Search Generative Experience - big changes in search - Digitizer","description":"Search Generative Experience is an experimental version of Google's search engine that uses artificial intelligence to generate answers. Find out more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/","og_locale":"en_US","og_type":"article","og_title":"Google Search Generative Experience - big changes in search - Digitizer","og_description":"Search Generative Experience is an experimental version of Google's search engine that uses artificial intelligence to generate answers. Find out more!","og_url":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/","og_site_name":"Digitizer","article_publisher":"https:\/\/www.facebook.com\/webdigitizer","article_published_time":"2024-11-14T14:28:35+00:00","article_modified_time":"2026-01-09T14:28:21+00:00","og_image":[{"url":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg","type":"","width":"","height":""}],"author":"Digitizer","twitter_card":"summary_large_image","twitter_title":"Google Search Generative Experience - big changes in search - Digitizer","twitter_description":"Search Generative Experience is an experimental version of Google's search engine that uses artificial intelligence to generate answers. Find out more!","twitter_image":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search.jpg","twitter_misc":{"Written by":"Digitizer","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#article","isPartOf":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/"},"author":{"name":"Digitizer","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/person\/47210bd4d1d478c044946ce088c5556e"},"headline":"Google Search Generative Experience &#8211; big changes in search","datePublished":"2024-11-14T14:28:35+00:00","dateModified":"2026-01-09T14:28:21+00:00","mainEntityOfPage":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/"},"wordCount":901,"publisher":{"@id":"https:\/\/www.digitizer.rs\/en\/#organization"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg","keywords":["google"],"articleSection":["Google Search &amp; Display"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/","url":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/","name":"Google Search Generative Experience - big changes in search - Digitizer","isPartOf":{"@id":"https:\/\/www.digitizer.rs\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#primaryimage"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg","datePublished":"2024-11-14T14:28:35+00:00","dateModified":"2026-01-09T14:28:21+00:00","description":"Search Generative Experience is an experimental version of Google's search engine that uses artificial intelligence to generate answers. Find out more!","breadcrumb":{"@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#primaryimage","url":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg","contentUrl":"https:\/\/www.digitizer.rs\/pictures\/digitizer-blog-big-change-in-google-search-c.jpg","width":1024,"height":535},{"@type":"BreadcrumbList","@id":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-generative-experience-big-changes-in-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.digitizer.rs\/en\/"},{"@type":"ListItem","position":2,"name":"News &#038; Stories","item":"https:\/\/www.digitizer.rs\/en\/news-stories\/"},{"@type":"ListItem","position":3,"name":"Google Search Generative Experience &#8211; big changes in search"}]},{"@type":"WebSite","@id":"https:\/\/www.digitizer.rs\/en\/#website","url":"https:\/\/www.digitizer.rs\/en\/","name":"Digitizer","description":"Google Ads - Social - Email Marketing - Web Design - Video Editing","publisher":{"@id":"https:\/\/www.digitizer.rs\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.digitizer.rs\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.digitizer.rs\/en\/#organization","name":"Digitizer","url":"https:\/\/www.digitizer.rs\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.digitizer.rs\/pictures\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg","contentUrl":"https:\/\/www.digitizer.rs\/pictures\/Digitizer-digitalni-marketing-izrada-dizajn-sajtova-graficki-motion-dizajn.jpg","width":1000,"height":466,"caption":"Digitizer"},"image":{"@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/webdigitizer","https:\/\/www.instagram.com\/webdigitizer\/","https:\/\/www.tiktok.com\/@webdigitizer","https:\/\/www.linkedin.com\/company\/digitizer"]},{"@type":"Person","@id":"https:\/\/www.digitizer.rs\/en\/#\/schema\/person\/47210bd4d1d478c044946ce088c5556e","name":"Digitizer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/79f8cf59594ab9d12475710f3565615d638c108ffaaf169c20f368fc3618bdd3?s=96&d=mm&r=g","caption":"Digitizer"}}]}},"_links":{"self":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/27807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/comments?post=27807"}],"version-history":[{"count":1,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/27807\/revisions"}],"predecessor-version":[{"id":32555,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/posts\/27807\/revisions\/32555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/media\/24946"}],"wp:attachment":[{"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/media?parent=27807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/categories?post=27807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/tags?post=27807"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.digitizer.rs\/en\/wp-json\/wp\/v2\/post_series?post=27807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}