{"id":27798,"date":"2024-11-14T15:28:34","date_gmt":"2024-11-14T14:28:34","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/changes-to-google-ads\/"},"modified":"2026-01-09T15:28:21","modified_gmt":"2026-01-09T14:28:21","slug":"changes-to-google-ads","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/changes-to-google-ads\/","title":{"rendered":"Changes to Google Ads"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1689758081997{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Although digital advertising channels are constantly changing, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/google-search-display\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a><\/span> continues to be at the forefront of the industry. Keeping pace with the development of AI technology, Google Ads has become more efficient, smarter <\/span>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1689758209202{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">In the past months, Google introduced a revamped view of the Google Ads platform to improve the accessibility and organization of data and tools.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>New design<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The redesigned design allows access to all Google Ads tools and functions from one more efficiently organized menu instead of the three that are currently in use<\/span> .<\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">The campaign section contains all the necessary tools for campaign creation, optimization and analytics.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">Objectives are highlighted in the navigation to emphasize their importance. A new menu category consolidates conversion goals and metrics into one location. <\/span>[\/vc_column_text][vc_single_image image=&#8221;24949&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1689758606029{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1689758478186{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Functions, tools are grouped in one section to make it easier to locate them. Two new categories have also been introduced to highlight elements key to the success of the campaign. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Google Ads and AI technology<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Google has designed new tools, designed to simplify the creation of ads online. Just add the desired ad landing page, and Google AI will start collecting data. Then AI technology will generate relevant keywords, titles, descriptions, images for the campaign. Before publishing the ad, you can easily edit it if necessary. In addition to the above options, Google also offers chat, where you can ask the AI \u200b\u200bfor ideas and suggestions.<br \/>\n<\/span><\/p>\n<p><span style=\"color: #333333;\">AI technology has also been applied in Performance Max campaigns to facilitate ad creation. Just provide a link from the site and Google AI will start learning about your brand to populate the campaign with text and relevant elements. <\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1689758501407{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Accout Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1689758081997{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Although digital advertising channels are constantly changing, Google Ads continues to be at the forefront of the industry. Keeping pace with the development of AI technology, Google Ads has become more efficient, smarter .[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1689758209202{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]In the past months,&hellip;<\/p>\n","protected":false},"author":13,"featured_media":24948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-search-display-en","tag-google-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changes in Google Ads - Digitizer<\/title>\n<meta name=\"description\" content=\"Keeping pace with the development of AI technology, Google Ads has become more efficient, smarter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/changes-to-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to Google Ads\" \/>\n<meta property=\"og:description\" content=\"Although digital advertising channels are constantly changing, Google Ads continues to be at the forefront of the industry. 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