{"id":27734,"date":"2024-11-14T15:28:25","date_gmt":"2024-11-14T14:28:25","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/technical-seo-always-comes-first\/"},"modified":"2026-01-09T15:28:22","modified_gmt":"2026-01-09T14:28:22","slug":"technical-seo-always-comes-first","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/technical-seo-always-comes-first\/","title":{"rendered":"Technical SEO always comes first"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1701154957953{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">In search engine optimization (SEO), where the focus often turns to the latest trends and advanced tactics, the foundation of good <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/technical-seo-and-why-is-it-very-important-for-every-website\/\" target=\"_blank\" rel=\"noopener\">technical SEO<\/a><\/span> is often overlooked. They almost reminded us of this one from Google.   <\/span><\/p>\n<p><span style=\"color: #333333;\">Martin Splitt, Gary Illyes and John Mueller from Google&#8217;s Search Relations team explained that many <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/services-digitizer\/website-design\/\" target=\"_blank\" rel=\"noopener\">websites<\/a><\/span> still need help with basic technical SEO issues such as crawling, indexing and page rendering. These basic factors directly affect a site&#8217;s performance in search results, and should be addressed first, before less critical parameters. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Technical SEO is (still) always first<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\">Technical SEO involves optimizing a website&#8217;s architecture and infrastructure to improve crawling and indexing by search engines. Unlike content creation or promotion, technical SEO focuses exclusively on the behind-the-scenes elements of a site. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;25756&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1701154985228{padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1701155025174{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Illies explains why he frequently posts on social media about technical SEO:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>\u201cI like to post about technical stuff\u2026 because every now and then we notice that big site owners or big site optimizers will miss critical basics.<\/em> &#8220;<\/span><\/p>\n<p><span style=\"color: #333333;\">Illies described his observations from conferences where participants were captivated by &#8220;the next big thing.&#8221;<\/span><\/p>\n<p><span style=\"color: #333333;\">He claimed:<\/span><\/p>\n<p><span style=\"color: #333333;\">\u201c <em>Just make sure your content is good first\u2026 if you look at a number of websites that people post, they are not useful or helpful to me as a user trying to find things.<\/em> &#8220;<\/span><\/p>\n<p><span style=\"color: #333333;\">He further underlined the importance of technical aspects in SEO, saying:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;If Googlebot can&#8217;t reach your site, or rendering fails, or there are no tokens (words) on the site or page, then there&#8217;s not much Google can do for you.&#8221;<\/em><\/span>[\/vc_column_text][vc_single_image image=&#8221;25757&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1701155048291{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1701155117542{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Splitt agreed, stating that technical SEO &#8220;is still important \u2013 it&#8217;s like any fundamental.&#8221; He suggested addressing the site&#8217;s home page, as search engines see this as the most important page. When these technical aspects are neglected, it can lead to critical issues, such as rendering errors or unavailable sites, which can seriously affect a website&#8217;s search engine ranking performance.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Quality over quantity: Rethinking traffic metrics<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\">Another key point of discussion was content evaluation and the common misperception that high traffic equals high quality pages.<\/span><\/p>\n<p><span style=\"color: #333333;\">Mueller cautioned against relying solely on analytics without considering the user experience:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;Sometimes I feel it&#8217;s wrong to just focus on traffic.&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">He gave the example of a site that ranks well for generic keywords but provides little value to users. When traffic from those low-quality keywords dropped, the aggregate statistics looked worrisome \u2013 but the loss was irrelevant. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>What should you pay attention to?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\">The hosts emphasized that metrics beyond traffic, such as engagement and user satisfaction, are more accurate indicators of a site&#8217;s usefulness and quality.<\/span>[\/vc_column_text][vc_single_image image=&#8221;25758&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1701155139823{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1701155255623{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Miller states:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;You actually have to look at the bigger picture of all the traffic that&#8217;s gone, but also keep in mind &#8230; a lot of this traffic was useless.&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">It encourages focusing on relevant queries and tracking lower-level pages to better understand site performance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #ff6600;\"><strong>How to create high quality content?<\/strong><\/span><\/h4>\n<p><span style=\"color: #333333;\">It is not enough to produce a large amount of content; content must serve a purpose and provide value to its intended audience. However, Illies suggests that creating high-quality content might be simpler than most people think. <\/span><\/p>\n<p><span style=\"color: #333333;\">The key is to focus on what will help people achieve their goals when they visit your site. This could mean providing comprehensive answers to common questions, solving problems, or sharing interesting and entertaining stories. <\/span><\/p>\n<p><span style=\"color: #333333;\">Illies says:<\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;What if quality is actually simpler than most people think?&#8221; What if it&#8217;s about writing things that will help people achieve whatever they need to achieve when they come to the page?\u201d <\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">This discussion by Google&#8217;s Search Relations team highlights two key points.<\/span><\/p>\n<p><span style=\"color: #333333;\">First, mastering the basics of technical SEO is essential before diving into advanced tactics. Second, content quality and user engagement are more important than mere traffic numbers to gauge a site&#8217;s success. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\">, visit our blog page<\/a><\/span> or <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\">follow our Instagram profile.<\/a><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Source:<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.searchenginejournal.com\/google-fix-technical-issues-before-chasing-the-next-big-thing\/501918\/#close\" target=\"_blank\" rel=\"noopener\">Searchenginejournal<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_separator color=&#8221;orange&#8221; align=&#8221;align_left&#8221; border_width=&#8221;5&#8243; el_width=&#8221;20&#8243; css=&#8221;.vc_custom_1625743965128{padding-bottom: 20px !important;}&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1639132975780{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1701154957953{padding-top: 0px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]In search engine optimization (SEO), where the focus often turns to the latest trends and advanced tactics, the foundation of good technical SEO is often overlooked. They almost reminded us of this one from Google. Martin Splitt, Gary Illyes and John Mueller from Google&#8217;s&hellip;<\/p>\n","protected":false},"author":13,"featured_media":25755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4373],"tags":[4398],"post_series":[],"class_list":["post-27734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-search-display-en","tag-google-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technical SEO always comes first - Digitizer<\/title>\n<meta name=\"description\" content=\"In one of the latest episodes of Google&#039;s Search Relations team, it was once again stated that technical SEO (still) comes first. 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