{"id":27486,"date":"2024-11-14T15:27:25","date_gmt":"2024-11-14T14:27:25","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-a-b-testing-and-how-to-use-it-effectively\/"},"modified":"2026-01-09T15:34:21","modified_gmt":"2026-01-09T14:34:21","slug":"what-is-a-b-testing-and-how-to-use-it-effectively","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-a-b-testing-and-how-to-use-it-effectively\/","title":{"rendered":"What is A\/B testing and how to use it effectively?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1587387030773{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1654862386187{padding-bottom: 20px !important;}”]In the world<\/span> of digital marketing<\/a><\/span> and the sea of different terms in this sphere, you’ve probably heard of A\/B testing or <\/span><\/span>split <\/span><\/i> more than once testing. If you haven’t, in this blog we will explain what A\/B testing is and why it is important. <\/span><\/span><\/p>\n

 <\/p>\n

What is A\/B Testing?<\/span><\/strong><\/span><\/h1>\n

As the word implies, testing provides us with a certain type of test and is a very important tool that allows us to see what works well and what doesn’t. On this basis, it clearly guides us to make the right decisions in addressing the end users of our services or products. <\/span>[\/vc_column_text][vc_single_image source=”external_link” external_img_size=”600×400″ css_animation=”fadeIn” alignment=”center” external_style=”vc_box_rounded” css=”.vc_custom_1586716652783{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1ONC1Q-9hB61uxDpFMcTx8Q0Z-1L6vMkv” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1586768353721{padding-top: 20px !important;padding-bottom: 20px !important;}”]As we constantly encounter various doubts in life, which start from the most ordinary things – what to eat for lunch today or which coffee to drink, to some bigger ones such as making important decisions, so hesitation occurs when addressing the target group. I’m wondering if it’s better to write something one way or another, or to use one or the other. <\/span><\/p>\n

 <\/p>\n

How to start?<\/span><\/strong><\/h2>\n

Since there is no magic shortcut to finding out what works best and how to achieve the best interaction with users in the real world, A\/B testing is the right option that will give us clear guidelines on how to best approach the target group, achieve clicks, leads, conversions, etc., depending on what we want.<\/span><\/p>\n

The most important thing is to first determine what your goals are, and then what you want to test. Whether it’s ad design\/visuals, CTA (call to action<\/em>), copy<\/a><\/span> or text of the ad, age and gender of the target group or platforms on which the ad will appear (Facebook news feed, Facebook Story, Instagram feed, Instagram Story, etc<\/em> . – there is a large choice). <\/span>[\/vc_column_text][vc_single_image source=”external_link” external_img_size=”600×400″ css_animation=”fadeIn” alignment=”center” external_style=”vc_box_rounded” css=”.vc_custom_1586716748104{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1I7Iv6gJY95p-1C6z9FJ61ynvJ4R3mqip” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1586768327705{padding-top: 20px !important;padding-bottom: 20px !important;}”]At the beginning of creating a campaign in Facebook Business Manager<\/em>, the A\/B testing option is available within any of the selected goals. To make this possible, you need to turn off budget optimization at the campaign level and move it to the Ad Set<\/em> level (the second part of creating a campaign). <\/span>[\/vc_column_text][vc_single_image source=”external_link” external_img_size=”600×400″ css_animation=”fadeIn” alignment=”center” external_style=”vc_box_rounded” css=”.vc_custom_1586716805577{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1Yb6AadUM7d6xqVFg0-hG9B1T_DILRoyH” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1586768317347{padding-top: 20px !important;padding-bottom: 20px !important;}”]After switching budget optimization within Ad Set<\/em> and checking A\/B testing, an option opens that asks us what we want to test. In the following visual, three types of testing can be observed: <\/span>Creative<\/span><\/i>, <\/span>Audience <\/span><\/i>and <\/span>Placement<\/span><\/i>. <\/span> <\/span>[\/vc_column_text][vc_single_image source=”external_link” external_img_size=”600×400″ css_animation=”fadeIn” alignment=”center” external_style=”vc_box_rounded” css=”.vc_custom_1586716874414{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1eooRBlp1I41IxH4zXVO1sTaBzcliQFmf” img_hover=”fade-out”][vc_column_text css=”.vc_custom_1586768308142{padding-top: 20px !important;padding-bottom: 20px !important;}”]Depending on the selected goal at the beginning, another testing option appears – <\/span>Delivery optimisation<\/span><\/i>, if we want to test <\/span>impressions<\/span><\/i>, <\/span>link clicks, landing page views, engagement, reach, app installs <\/span><\/i> That is, if we want to test, for example, clicks, the ad will be shown to those users who are most likely to click on the ad. <\/span><\/span>[\/vc_column_text][vc_single_image source=”external_link” external_img_size=”600×400″ css_animation=”fadeIn” alignment=”center” external_style=”vc_box_rounded” css=”.vc_custom_1586716933358{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1v74X9Ct6duULPerve0b_XWEfrUG-qa19″ img_hover=”fade-out”][vc_column_text css=”.vc_custom_1586768440082{padding-top: 20px !important;padding-bottom: 20px !important;}”]\n

Kako funkcioni\u0161e A\/B testiranje?<\/strong><\/span><\/h2>\n

Nakon toga \u0161to ste odredili \u0161ta \u017eelite da testirate, ostaje da napravite dve ili vi\u0161e vrste oglasa i pokrenete eksperiment. Da, mo\u017eete testirati i vi\u0161e od dve vrsta oglasa, odnosno onoliko koliko je neophodno da dobijete ono \u0161to \u017eelite. Vremenom mo\u017eete ostavljati one koje daju bolje rezultate, a lo\u0161ije brisati.<\/span><\/p>\n

Funkcioni\u0161e po principu Facebook<\/em>-ovog algoritma<\/a>, njegovog odli\u010dnog poznavanja svojih korisnika na platformi, kao i va\u0161ih postavki koje ste odredili. Onako kako ste optimizovali oglase, tako \u0107e se oni pojavljivati korisnicima, koji su po merilima Facebook<\/em>-a relevantni za postavljenu optimizaciju.\u00a0<\/span><\/p>\n

Kod pra\u0107enja rezultata, veoma je va\u017eno prou\u010diti svaki od segmenata i na osnovu njih odlu\u010diti \u0161ta treba unaprediti kako bi se najbr\u017ee i najefikasnije do\u0161lo do \u017eeljenih ciljeva.<\/span><\/p>\n

Eksperimenti poput ovih su napravljeni tako da pomognu marketarima da donose bolje strate\u0161ke odluke u svom poslovanju, pronadju najbolji na\u010din za komunikaciju sa svojom ciljnom grupom, a samim tim i ostvare svoje zacrtane ciljeve.<\/span><\/p>\n

 <\/p>\n

Ukoliko vas interesuje jo\u0161 sli\u010dnih tekstova, zanimljivih informacija, kao i najnovija de\u0161avanja iz oblasti digitalnog marketinga, pratite <\/span>na\u0161 blog<\/span><\/a>.<\/span><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row”][vc_column][vc_single_image source=”external_link” custom_src=”https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg”][vc_column_text]Made by Mladen Radosavljevi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1587387041134{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”][vc_column][vc_btn title=”Back to News & Stories” color=”black” align=”center” i_icon_fontawesome=”fa fa-bars” add_icon=”true” link=”url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|”][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” css=”.vc_custom_1587387030773{padding-top: 30px !important;padding-bottom: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1654862386187{padding-bottom: 20px !important;}”]In the world of digital marketing and the sea of different terms in this sphere, you’ve probably heard of A\/B testing or split more than once testing. If you haven’t, in this blog we will explain what A\/B testing is and why it is important.  …<\/p>\n","protected":false},"author":13,"featured_media":23476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4371],"tags":[4399,4378,4388,4392,4402,4406],"post_series":[],"class_list":["post-27486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-social-media-management","tag-analytics","tag-content-en","tag-digital-en","tag-facebook-en","tag-marketing-en","tag-statistics","entry","has-media"],"yoast_head":"\nWhat is A\/B testing and how to use it effectively?<\/title>\n<meta name=\"description\" content=\"A\/B testing is the right option that will give us clear guidelines on how to approach the target group in the best possible way, achieve clicks, leads, conversions...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-a-b-testing-and-how-to-use-it-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is A\/B testing and how to use it effectively? - 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