{"id":27402,"date":"2024-11-14T15:27:07","date_gmt":"2024-11-14T14:27:07","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/what-is-a-subdomain-and-how-does-it-affect-seo\/"},"modified":"2026-01-09T15:28:26","modified_gmt":"2026-01-09T14:28:26","slug":"what-is-a-subdomain-and-how-does-it-affect-seo","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-a-subdomain-and-how-does-it-affect-seo\/","title":{"rendered":"What is a subdomain and how does it affect SEO?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1593414855340{padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">When we talk about <em>a website<\/em> , one of the first things that comes to mind is the domain. A domain is the address of your site that people type into <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-is-the-position-of-the-site-determined-in-the-search\/\">a browser<\/a><\/span> to visit your <em>site<\/em> . A domain consists of the unique name of your site and the extension that follows it. This extension is called <em>a top level domain<\/em> and there are hundreds of different ones.     <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593380767171{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1FrB0IrBpteF5vguzRNQQvyzEakwnWysm&#8221;][vc_column_text css=&#8221;.vc_custom_1593414892222{padding-top: 15px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">Certainly the most popular are .com, .org, .net, those that are geographically determined .rs, .de, .it or those that are related to some community that uses a certain extension .gov (government sites), .edu (education) .  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>When is a subdomain used?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">A subdomain is an additional part of your main domain name. A subdomain is often created to organize your site and navigate to different parts of your site. You can create multiple subdomains or child domains on your main domain. There are various reasons why subdomains are used.   <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">One of the frequent cases for creating a subdomain is to create and test a new version <em>of a website<\/em> . A subdomain is a place where you can set up and <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/services-digitizer\/website-design\/\">create a new site<\/a><\/span> where you can test any new functionality or changes you want, before it is published on the Internet. <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Another common use of subdomains is to create an online store. Companies often want a separate subdomain for transaction processing, as e-commerce sites typically require more complex setup related to the security of payments and transactions being processed. <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Subdomains can be very useful for more efficient organization of content on the site. The Blica site example is a good example of using subdomains. The main domain of this newspaper is <em>blic.rs.<\/em> In addition to this main one, there are subdomains for certain thematic entities. Thus, there are <em>sport.blic.rs<\/em> , <em>zena.blic.rs<\/em> , as separate thematic parts placed on subdomains.    <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">If you are using <em>WordPress<\/em> to build your site then creating a subdomain is quite easy. Logging in to <em>cPanel<\/em> will give you access to the control panel, where you can create a subdomain for your site. <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593380894636{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1-t1P6T0_8QeyCyrrSDBmlqnJymncQPDo&#8221;][vc_column_text css=&#8221;.vc_custom_1593415357311{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: 'Open Sans'; color: #333333;\">Creating a subdomain will allow you to take advantage of it. You can install <em>WordPress<\/em> on your subdomain, and it will run as a separate installation from your main <em>website<\/em> . It is for this reason that you should be aware of all the consequences this can have on the optimization of your site and its positioning in the search for certain <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/what-are-keywords-and-why-are-they-so-important\/\">keywords<\/a><\/span> and phrases.  <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593380980989{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1A2MGMZU5kKHGXXbRTMa1QywuA5qMvlky&#8221;][vc_column_text css=&#8221;.vc_custom_1593414790088{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\n<h2><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>Subdomain and SEO<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><em>Google<\/em> and other search engines see subdomains as another <em>website<\/em> . This means that search engines must <em>crawl<\/em> and index each subdomain separately. From the SEO point of view, it is important to know that the authority of the primary site is not transferred to the subdomain in any way and that its positioning for any keyword implies the same investment of effort as for the main site.  <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">You should only use subdomains if you have a good reason to do so. For example, you can use subdomains to rank for different keywords, target a specific market, or use a language other than the language of your main <em>website<\/em> . <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593381073539{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1Ng4lMivjAlpXinDr0WJOuOO5jFvD_dx1&#8243;][vc_column_text css=&#8221;.vc_custom_1593414347366{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: 'Open Sans'; color: #333333;\">In the text, we explained to you in which cases subdomains are the best way to solve a certain problem. If you want to read more useful tips from the world of <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-can-internet-marketing-improve-your-business\/\">internet marketing,<\/a><\/span> visit <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">our blog.<\/a><\/span> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1593414855340{padding-bottom: 10px !important;}&#8221;]When we talk about a website , one of the first things that comes to mind is the domain. A domain is the address of your site that people type into a browser to visit your site . A domain consists of the unique name of&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4420,4384],"tags":[4388,4403,4407,4401,4377],"post_series":[],"class_list":["post-27402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sr-en","category-website","tag-digital-en","tag-internet-en","tag-online-en","tag-optimization","tag-search-engine-optimization-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a subdomain and how does it affect SEO?<\/title>\n<meta name=\"description\" content=\"What is a subdomain, in which situations would it be best to use it and how does it affect site optimization? 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