{"id":27394,"date":"2024-11-14T15:27:06","date_gmt":"2024-11-14T14:27:06","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-does-mobile-first-indexing-affect-website-rankings\/"},"modified":"2026-01-09T15:28:26","modified_gmt":"2026-01-09T14:28:26","slug":"how-does-mobile-first-indexing-affect-website-rankings","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/how-does-mobile-first-indexing-affect-website-rankings\/","title":{"rendered":"How does mobile-first indexing affect website rankings?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1647109862094{padding-bottom: 10px !important;}&#8221;]<span style=\"font-family: 'Open Sans'; color: #333333;\">It is a fact that today <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/mobile-desktop-or-offline-shopping-where-are-your-clients\/\">more and more searches on the Internet are done via mobile devices.<\/a><\/span> The modern pace of life dictates that we have to complete a lot of tasks on the move, and therefore mobile devices take precedence in using the Internet. <em>Google<\/em> therefore introduced a ranking factor called <em>mobile-first<\/em> indexing back in 2018. We will answer what this concept exactly means and how it affects the optimization of <em>web<\/em> sites in the rest of the text.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"font-family: 'Open Sans'; color: #ff6600;\"><strong>What does mobile-first indexing mean?<\/strong><\/span><\/h1>\n<p><span style=\"font-family: 'Open Sans'; color: #333333;\">This means that for <em>Google,<\/em> the mobile version of your website will become the starting point for what <em>Google<\/em> includes in its index and the base value for determining page ranking in search. This switch was made, as we mentioned, because more and more searches are coming from mobile devices. In order to give those users the best possible experience, <em>Google<\/em> decided it was time to prioritize results on mobile devices. It is important to note that <em>mobile-first<\/em> indexing is not a separate index. <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-is-the-position-of-the-site-determined-in-the-search\/\"><em>Google<\/em> only has one index<\/a><\/span> from which to display results.   <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593619289592{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1OM0LBcD_DybUMaQWqUup52zoq-9anxOh&#8221;][vc_column_text css=&#8221;.vc_custom_1647110390148{padding-top: 15px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">It&#8217;s called <em>mobile<\/em> &#8211; <em>first<\/em> because it&#8217;s not mobile-only indexing. If <em>a website<\/em> does not have a mobile-friendly version, <em>the desktop<\/em> version of the website will still be included in the index. But, the lack of a mobile-friendly experience could negatively affect that site&#8217;s ranking, and those sites with a better mobile experience could potentially get a boost in rankings even when searched from <em>a desktop<\/em> . Here you can find a great <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.experte.com\/mobile-friendly\" target=\"_blank\" rel=\"noopener\">free mobile-friendly web site tester<\/a><\/span> that automatically tests multiple URLs.<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>How does <em>mobile-first<\/em> affect SEO?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Although at the very beginning two years ago there was no room for panic, and like any change it needed time to be implemented, today this factor is gaining more and more importance. What&#8217;s more, it could be said to be one of the most important factors, along with <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-does-site-speed-affect-seo\/\">website loading speed<\/a><\/span> and links to your website, that affect where you rank in <em>Google<\/em> search results.   <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">You don&#8217;t have to have a mobile-friendly <em>website<\/em> to be in <em>mobile-first<\/em> indexing, as <em>Google<\/em> will also index websites built primarily for <em>desktop<\/em> devices. But it will be extremely difficult to rank your <i>website<\/i> if it is not mobile friendly. Therefore, all of you who still do not have a mobile-friendly website that is responsive on all screen sizes, think carefully about which next step is your priority. Of course, sometimes the solution is to have a website specifically created for mobile devices, and others specifically for <em>desktop<\/em> search. But you will agree that it is not so common in our country.    <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1593619390330{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1xBFPXaZ4OE_SPP7RcqnxTsgYjTjyZQuo&#8221;][vc_column_text css=&#8221;.vc_custom_1647109939264{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">If you are not sure whether your website is <em>mobile friendly,<\/em> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/search.google.com\/test\/mobile-friendly\">you can easily check it at the following link.<\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1647109862094{padding-bottom: 10px !important;}&#8221;]It is a fact that today more and more searches on the Internet are done via mobile devices. The modern pace of life dictates that we have to complete a lot of tasks on the move, and therefore mobile devices take precedence in using the Internet.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4420,4384],"tags":[4378,4387,4388,4403,4407,4401,4377,4376],"post_series":[],"class_list":["post-27394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-sr-en","category-website","tag-content-en","tag-copy-en","tag-digital-en","tag-internet-en","tag-online-en","tag-optimization","tag-search-engine-optimization-en","tag-website-optimization-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How does mobile-first indexing affect website rankings?<\/title>\n<meta name=\"description\" content=\"Mobile-first indexing is becoming one of the most important factors when positioning on Google. 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