{"id":27373,"date":"2024-11-14T15:27:03","date_gmt":"2024-11-14T14:27:03","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/how-to-track-the-keywords-that-are-coming-to-your-site\/"},"modified":"2026-01-09T15:28:26","modified_gmt":"2026-01-09T14:28:26","slug":"how-to-track-the-keywords-that-are-coming-to-your-site","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-track-the-keywords-that-are-coming-to-your-site\/","title":{"rendered":"How to track the keywords that are coming to your site?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1596460440990{padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">When you read the title of our new blog, the first thing that probably comes to mind is tracking the site&#8217;s current position on search engines for specific <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/what-are-keywords-and-why-are-they-so-important\/\">keywords<\/a><\/span> or phrases. Actually the answer to the question of how to track keywords can have several solutions. What we will actually focus on in the text is how to track the keywords that brought users to your <em>website<\/em> . What is it that they are searching for that made your content appear as an adequate answer to their query.   <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">This information can be of great importance so that you can evaluate the quality of content on the site, which parts <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/how-to-solve-clients-problems-and-achieve-a-long-term-relationship\/\">meet the needs of users<\/a><\/span> , and which parts of your content require work on them or maybe even be permanently removed from the site.<\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Keywords are phrases that users type into search engines to find the content they are looking for. In this text, we will show you how to easily see the keywords that people use when they come to your <em>website<\/em> . <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>What is keyword tracking and why is it important?<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Keyword tracking is basically the activity of tracking your site&#8217;s position for specific keywords in search engines like <em>Google<\/em> , <em>Bing<\/em> , etc.<\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Keyword tracking helps you see important metrics like what keywords people are using to find your site, so you can focus on the content and key phrases that bring traffic to your site.<\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1596386165007{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1eTe6YGWfYZeBWykLtqCA1KfwD_1oqVmJ&#8221;][vc_column_text css=&#8221;.vc_custom_1596386596750{padding-top: 15px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">When it comes to optimizing <em>WordPress<\/em> sites, users are advised to do keyword research and add appropriate keywords to their site. This helps your site rank in search engines. <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">But what many beginners don&#8217;t know is that search rankings change quite often. If you are not constantly up to date with changes and constantly work on improving your content, you can easily lose the positions you previously had, and therefore the traffic on the site. <em>Google<\/em> algorithm updates can often cause your pages to rank higher or lower for certain keywords. When you know exactly how (through which queries and keywords) people find and use your site, you can much more easily create a strategy and strive to maintain and improve search engine positions.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>How do you track the keywords people use to find your site?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">The best way to track the keywords people are using is with <em>Google Search Console<\/em> <em>.<\/em><\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><em>Google Search Console<\/em> is a free tool provided by <em>Google<\/em> to help site owners monitor and maintain the presence of their pages in <em>Google<\/em> search results. If you haven&#8217;t already done so, you need to add your site to <em>Google Search Console<\/em> . <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-search-console-and-how-to-use-it-properly\/\">You can read about how to do it here.<\/a><\/span>  <\/span><\/p>\n<p><span style=\"color: #333333; font-family: 'Open Sans';\">Once you add <em>a website<\/em> to <em>Google Search Console<\/em> , you&#8217;ll be able to use it to monitor your search listings. To review the positions of your keywords, click on <em>Performance<\/em> , and in the lower part of the screen, all those phrases that were used in the search, which brought users to the site, will be listed. <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1596386327409{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=18yLUHvqy-tZmJUNXrsfrzv4tay-DlQOA&#8221;][vc_column_text css=&#8221;.vc_custom_1596386568265{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">You can also look at your keyword rankings in <em>Google<\/em> Analytics. Simply log into your <em>Google<\/em> Analytics dashboard and go to <em>Acquisitions \u00bb Search Console \u00bb Queries<\/em> . The search keywords will be listed in the search query column. For each keyword, you will also see its CTR, number of <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/reach-vs-impression-whats-the-difference\/\">impressions<\/a><\/span> and average position.   <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1596386409424{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=18Vf_iII9UCy0TKRgWTIZJDB93LL1EpTw&#8221;][vc_column_text css=&#8221;.vc_custom_1596386554088{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\">Another way to access this data is with <em>the Monster Insights plugin<\/em> . <em>MonsterInsights<\/em> is a <em>Google Analytics<\/em> <em>plugin<\/em> for <em>WordPress<\/em> . It allows you to <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/what-is-the-easiest-way-to-set-up-analytics-on-a-wordpress-site\/\">easily install <em>Google Analytics<\/em> in <em>WordPress<\/em><\/a><\/span> and shows you reports that can be read from within your <em>WordPress<\/em> dashboard. The advantage of this method is that all data will be available to you within the <em>WordPress<\/em> dashboard. Make sure your <em>Google<\/em> Analytics is linked to <em>Google Search Console<\/em> .   <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1596386483119{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1A6OBL0sPt4_GFylK_CxWG2Tj7lSLWhYA&#8221;][vc_column_text css=&#8221;.vc_custom_1596387101734{padding-top: 50px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"color: #333333; font-family: 'Open Sans';\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">Follow our blog<\/a><\/span> and find out everything you are interested in from the world of digital marketing.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1596460440990{padding-bottom: 10px !important;}&#8221;]When you read the title of our new blog, the first thing that probably comes to mind is tracking the site&#8217;s current position on search engines for specific keywords or phrases. Actually the answer to the question of how to track keywords can have several solutions.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4420,4384],"tags":[4378,4387,4388,4403,4396,4402,4407,4401,4377,4406,4411],"post_series":[],"class_list":["post-27373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-uncategorized-sr-en","category-website","tag-content-en","tag-copy-en","tag-digital-en","tag-internet-en","tag-keywords-en","tag-marketing-en","tag-online-en","tag-optimization","tag-search-engine-optimization-en","tag-statistics","tag-wordpress-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to track the keywords that are coming to your site?<\/title>\n<meta name=\"description\" content=\"The answer to the question of how to track keywords can have several solutions. 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