{"id":27352,"date":"2024-11-14T15:26:58","date_gmt":"2024-11-14T14:26:58","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-maps-is-essential-for-every-business\/"},"modified":"2026-01-09T15:28:26","modified_gmt":"2026-01-09T14:28:26","slug":"google-maps-is-essential-for-every-business","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-maps-is-essential-for-every-business\/","title":{"rendered":"Google Maps is essential for every business"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1619193727255{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><em>Google<\/em> Maps is one of the applications that <em>Google<\/em> has devoted the most time to perfecting, and the results speak for themselves. <em>Google<\/em> Maps is one of the company&#8217;s most successful products. The era of using physical maps is long behind us. With the dramatic increase in the use of mobile internet and mobile devices, the relevance of <em>Google<\/em> Maps is increasing for all types of businesses.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;23921&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1619174058559{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1657552877088{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h1><span style=\"color: #ff6600;\"><strong>Why are Google Maps important?<\/strong><\/span><\/h1>\n<ul>\n<li><span style=\"color: #333333;\">Today&#8217;s <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/\" target=\"_blank\" rel=\"noopener\">digital environment<\/a><\/span> revolves around the use of mobile devices, with 80% of Internet users owning a smartphone or other portable device.<\/span><\/li>\n<li><span style=\"color: #333333;\">Over half of <em>Google<\/em> searches performed on a mobile device <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/the-letter-t-you-are-something\/\" target=\"_blank\" rel=\"noopener\">are done with the intention<\/a><\/span> of finding a local business, service, product or information.<\/span><\/li>\n<li><span style=\"color: #333333;\"><em>Google<\/em> Maps is featured on mobile devices for users looking for local solutions. As a result, marketing on <em>Google<\/em> Maps offers incredible advertising exposure for any business. <\/span><\/li>\n<li><span style=\"color: #333333;\"><em>Google Maps<\/em> display general information about the brand and businesses, such as hours of operation, physical location, customer reviews, and directions to the location itself.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\">Google Maps in Marketing<\/span><\/h2>\n<p><span style=\"color: #333333;\">Using <em>Google<\/em> Maps in marketing is nothing more than using <em>Google<\/em> Maps functionally to present your business on <em>Google Maps<\/em> when a potential customer is looking for a product or service related to your business. Any small business that relies on local customers can benefit from this strategy. <\/span>[\/vc_column_text][vc_single_image image=&#8221;23922&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1619174112494{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1619174243383{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Marketing on <em>Google Maps<\/em> is the process of using this feature to make your business easier to find. While this can be very useful for large companies, it is even more necessary and important for smaller businesses. Customers are very quick to make purchasing decisions based on a business&#8217; online reputation and reviews, both of which can be found in a <em>Google<\/em> Maps listing. Additionally, customers can quickly go to a business&#8217;s website, find directions to the location, and call the business directly in <em>Google<\/em> Maps results.   <\/span><\/p>\n<p><span style=\"color: #333333;\">Since most mobile users have their search engine location turned on, <em>Google<\/em> wants us to use Maps to find local businesses! <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/search\/how-advertisers-can-extend-their-relevance-with-search-download\/\" target=\"_blank\" rel=\"noopener\">A <em>Google<\/em> study found<\/a><\/span> that 50% of people who performed a local search on their smartphone, and 34% of those on a tablet or desktop computer, visited a physical store location within a day. We think these data are more than enough to convince you of the importance of using <em>Google<\/em> Maps. <\/span>[\/vc_column_text][vc_single_image image=&#8221;23923&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1619174167816{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1619197153370{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-my-business-is-essential-for-any-serious-website\/\" target=\"_blank\" rel=\"noopener\"><em>Google My Business<\/em><\/a><\/span> is a free <em>Google<\/em> tool for businesses. <em>Google My Business<\/em> on <em>Google<\/em> allows businesses and organizations to manage their online presence in <em>Google<\/em> products, such as <em>Maps<\/em> or <em>Search<\/em> .<\/span><\/p>\n<p><span style=\"color: #333333;\">By using <em>Google My Business<\/em> , you will be able to manage your business information, communicate with your customers, and understand and expand your presence. The primary difference between <em>Google My Business<\/em> and <em>Google Maps<\/em> is that <em>Google Maps<\/em> will show the location of your business and provide directions on how to get there, while <em>My Business<\/em> will provide all the necessary information that people doing business with you need to know. You can learn more about the importance and use <em>of Google My Business<\/em> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/google-my-business-is-essential-for-any-serious-website\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/span>  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1619193727255{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Google Maps is one of the applications that Google has devoted the most time to perfecting, and the results speak for themselves. Google Maps is one of the company&#8217;s most successful products. The era of using physical maps is long behind us.&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4384],"tags":[4391,4390,4410,4388,4398,4403,4402,4407,4380,4377],"post_series":[],"class_list":["post-27352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-website","tag-ads-en","tag-adverts-en","tag-business-en","tag-digital-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-search-en-2","tag-search-engine-optimization-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Maps are necessary for every business - Digitizer<\/title>\n<meta name=\"description\" content=\"Google Maps is one of the applications that Google has devoted the most time to perfecting, and the results speak for themselves. 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