{"id":27286,"date":"2024-11-14T15:26:48","date_gmt":"2024-11-14T14:26:48","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-ads-text-or-responsive-search-ads\/"},"modified":"2026-01-09T15:28:27","modified_gmt":"2026-01-09T14:28:27","slug":"google-ads-text-or-responsive-search-ads","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-ads-text-or-responsive-search-ads\/","title":{"rendered":"Google Ads &#8211; Text or Responsive Search ads"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1620813430931{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Before we get to the topic of Text or<\/span> <i><span style=\"font-weight: 400;\">Responsive Search<\/span><\/i> <span style=\"font-weight: 400;\">ads, you need to understand them individually.<\/span><\/span><\/p>\n<p><span style=\"color: #333333;\">In February <span style=\"font-weight: 400;\">, <em>Responsive Search<\/em> ads became default<\/span> <i><span style=\"font-weight: 400;\">within<\/span><\/i> <span style=\"font-weight: 400;\">Google<\/span> <i><span style=\"font-weight: 400;\">Search<\/span><\/i> ads <span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Text<\/strong><\/span> <span style=\"color: #ff6600;\"><strong>Search<\/strong><\/span> <span style=\"color: #ff6600;\"><strong>ads<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">Text ads appear in<\/span> <i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">search results and can have: 3 headlines, 2 descriptions, and a display URL that your ad links to.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">Text ads have 3 fields offered for the title, of which the first 2 fields are required. The limit is up to 30 letters per title, and they are separated by a vertical line. The third title appears more often on wide screens. As for the ad description, the character limit is 90, and they are separated by a period.   <\/span>[\/vc_column_text][vc_single_image image=&#8221;23963&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1620813285051{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1620813719606{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]\n<h2><span style=\"color: #ff6600;\"><strong>Responsive Search ads<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Responsive Search<\/span><\/i> <span style=\"font-weight: 400;\">ads allow you to create ads with multiple headlines and descriptions, and over time,<\/span> <i><span style=\"font-weight: 400;\">Google Ads<\/span><\/i> <span style=\"font-weight: 400;\">will automatically test different combinations and find out which ones perform best.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #333333;\">When creating an ad, you must enter a minimum of 3 titles, and you can enter up to 15. And as for the description, the minimum is 2, and you can enter a maximum of 4. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #ff6600;\"><strong>What is better?<\/strong><\/span><\/h3>\n<p><span style=\"color: #333333;\"><i><span style=\"font-weight: 400;\">Responsive Search<\/span><\/i><span style=\"font-weight: 400;\">  ads are somewhat more flexible than ordinary text ads and provide opportunities to use several different titles and descriptions within one ad. Then   <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">automatically displays title and description combinations. Of course, this does not mean that this is always the best choice, because when creating ads for our market, some simple combinations will not make much sense. <\/span><\/span><\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">There is no answer to this question, &#8220;What is better?&#8221; It&#8217;s best to test a few different text ads,<\/span> <i><span style=\"font-weight: 400;\">a Responsive Search<\/span><\/i> <span style=\"font-weight: 400;\">ad and see what gets the best results after a test period of a few weeks.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><span style=\"font-weight: 400;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visit our blog page<\/span><\/a><\/span> <span style=\"font-weight: 400;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">follow our Instagram profile.<\/span><\/a><\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Nemanja Nedeljkovi\u0107 \u2013 Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1616420741023{padding-top: 20px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1620813430931{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Before we get to the topic of Text or Responsive Search ads, you need to understand them individually. In February , Responsive Search ads became default within Google Search ads . &nbsp; Text Search ads Text ads appear in Google search results&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373],"tags":[4391,4390,4378,4387,4388,4398,4403,4402,4407,4380,4404],"post_series":[],"class_list":["post-27286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-search-en-2","tag-the-video","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads - Text or Responsive Search Ads - Digitizer<\/title>\n<meta name=\"description\" content=\"Text or Responsive Search ads, which is the better option for your Google advertising campaign. 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