{"id":27246,"date":"2024-11-14T15:26:41","date_gmt":"2024-11-14T14:26:41","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-announces-its-version-of-app-tracking-transparency\/"},"modified":"2026-01-09T15:28:28","modified_gmt":"2026-01-09T14:28:28","slug":"google-announces-its-version-of-app-tracking-transparency","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-announces-its-version-of-app-tracking-transparency\/","title":{"rendered":"Google announces its version of app tracking transparency"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1623050009986{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">We can expect big news when it comes to tracking transparency on Android apps<em>. Google  <\/em>has announced that it will allow users to opt out of sharing their ID with advertisers. This ID (Unique Device Identifier) \u200b\u200ballows marketers to track users as they move between apps. This reaction from <em>Google<\/em> comes about two months after <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/facebook-and-apples-ios-14-big-conflict-of-interest\/\" target=\"_blank\" rel=\"noopener\"><em>Apple<\/em> made a similar change.<\/a><\/span> This will be a major innovation in tracking app transparency on <em>Android<\/em> devices and another step <em>Google<\/em> is taking in recent efforts <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/will-floc-change-advertising\/\" target=\"_blank\" rel=\"noopener\">for greater user data privacy.<\/a><\/span>   <\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #ff6600;\"><strong>Tracking transparency on Android apps<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><em> <\/em><\/span><span style=\"color: #333333;\"><em>&#8220;Starting at the end of 2021, when a user disables interest-based advertising or ad personalization, the advertising identifier will not be available. You will get a string of zeros instead of the identifier,&#8221;<\/em> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/6048248\/advertising-id\" target=\"_blank\" rel=\"noopener\"><em>Google says officially.<\/em><\/a><\/span><\/span>[\/vc_column_text][vc_single_image image=&#8221;23996&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1623049953166{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1623013862982{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">This change will happen in phases, starting with apps running on <em>Android<\/em> 12 by the end of this year. The change will also apply to apps launched on devices that support <em>Google Play<\/em> from the beginning of 2022.  <\/span><\/p>\n<p><span style=\"color: #333333;\"><em>&#8220;Persistent identifiers are still available because there are various supported use cases that are not related to advertising. In the long term, we will evaluate additional options to provide users with even more information about which persistent identifiers are provided to third parties. We will communicate this prominently and in advance when we have details .&#8221;<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">This identifier may also be used for other purposes, such as analytics or fraud prevention. <em>Google<\/em> will look to provide an alternative to support such use cases in July.<\/span><\/p>\n<p><span style=\"color: #333333;\" data-preserver-spaces=\"true\">A greater focus on data privacy can help <em>Google<\/em> gain a better reception and <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/no-archive-mode-can-cost-google-dearly\/\" target=\"_blank\" rel=\"noopener\">image in the public eye.<\/a><\/span> It also means that <em>Google<\/em> is really increasing its control over user data. This can be a cause for concern if the company is not transparent about how it handles user data. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #ff6600;\"><strong>Is<\/strong> <strong>Google being completely honest after all?<\/strong><\/span><\/h2>\n<p><span style=\"color: #333333;\"><em>Google<\/em> &#8216;s new privacy policies are quite similar to <em>Apple<\/em> &#8216;s changes in app tracking transparency. However, <em>Google<\/em> &#8216;s option implies an &#8221; <em>opt-out<\/em> &#8221; option undertaken by the user. So user tracking is by default, and the user is the one who turns off this possibility. <em>Apple<\/em> &#8216;s option is &#8220;opt-in&#8221;, where users are specifically asked if they want to allow the app to track them when the app is opened for the first time.  <\/span>[\/vc_column_text][vc_single_image image=&#8221;23997&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1623049966805{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1623013797245{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">If <em>Google<\/em> &#8216;s implementation is similar to <em>Apple<\/em> &#8216;s, it means that a larger percentage of users can opt out of tracking, which could prevent advertisers from tracking users or selling their data to other companies. On the other hand, if the &#8221; <em>opt-out<\/em> &#8221; option is hidden somewhere in the menus, in a not very transparent way, the impact on advertisers will not be so drastic. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">For more news and interesting stories from digital marketing,<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog page<\/a><\/span> <span style=\"color: #333333;\">or<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.instagram.com\/webdigitizer\/\">follow our Instagram profile.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_column_text][vc_btn title=&#8221;Back to News &amp; Stories&#8221; style=&#8221;gradient-custom&#8221; gradient_custom_color_1=&#8221;#000000&#8243; gradient_custom_color_2=&#8221;#515151&#8243; align=&#8221;center&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1623050009986{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]We can expect big news when it comes to tracking transparency on Android apps. Google has announced that it will allow users to opt out of sharing their ID with advertisers. This ID (Unique Device Identifier) \u200b\u200ballows marketers to track users as&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4384],"tags":[4391,4390,4399,4410,4409,4388,4415,4398,4403,4402,4407,4408,4437,4380],"post_series":[],"class_list":["post-27246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-website","tag-ads-en","tag-adverts-en","tag-analytics","tag-business-en","tag-campaign","tag-digital-en","tag-display-en","tag-google-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-reach-en","tag-remarketing-en","tag-search-en-2","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google announces version of app tracking transparency<\/title>\n<meta name=\"description\" content=\"We can expect big news when it comes to tracking transparency on Android apps. 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