{"id":27219,"date":"2024-11-14T15:26:27","date_gmt":"2024-11-14T14:26:27","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/instagram-trends-for-2020\/"},"modified":"2026-01-09T15:34:15","modified_gmt":"2026-01-09T14:34:15","slug":"instagram-trends-for-2020","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-trends-for-2020\/","title":{"rendered":"Instagram trends for 2020"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387198585{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584912678096{padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">We&#8217;ve all heard that change is the only constant, and that&#8217;s never more true than in the world of digital marketing. <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/social-media\/\">Social <span style=\"color: #fd6600;\">media<\/span><\/a><\/span> is constantly changing and evolving, whether it&#8217;s social media demographics, the latest trends, or new algorithm updates. It&#8217;s important to stay up to date with the latest news, and in this article, we&#8217;re going to talk about the <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.instagram.com\/\">latest Instagram<\/a> <\/span>trends for 2020. year.<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584910879613{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600; font-family: 'Open Sans';\"><span style=\"font-family: Open Sans;\">What are the Instagram trends for 2020? <\/span><\/span><\/h1>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">To help you as a marketer stay on top of these changes, we&#8217;re analyzing which Instagram trends have defined 2019 and introducing you to the new Instagram trends we expect to see in 2020. I&#8217;m going to be a complete hit.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584912454346{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600; font-family: 'Open Sans';\"><b>IGTV<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #333333; font-family: 'Open Sans';\">When it comes to Instagram trends that have marked the last period,<span style=\"color: #fd6600;\"> <a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/instagramtv\/\">then Instagram TV<\/a> <\/span>is unavoidable. At the launch of IGTV, it wasn&#8217;t entirely clear how it would work or what it would bring to Instagram&#8217;s advertising strategy. However, after several changes and updates to the Instagram platform as a whole, IGTV is still alive and well and is likely to continue to gain prominence throughout 2020. year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"font-family: 'Open Sans';\">First, Instagram has added its IGTV tab to its search page, providing users with even more opportunities to find creators of videos and content that interest them. Then, Instagram added the option to include IGTV videos in regular user posts.   <\/span> <\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; external_img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1584951746254{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1SsofUJEugbObQEVEq0irvDwfhErq1P9y&#8221;][vc_column_text css=&#8221;.vc_custom_1584912249067{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Not only that, but the platform has also enabled landscape video content, making it even easier to share existing video content that your brand has already created. The addition of the ability to upload horizontal video content allows even more content creators to access IGTV more easily. <\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">What does it mean for your brand? This means that you should absolutely consider adding IGTV to your Instagram strategy in 2020.  <\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: 'Open Sans'; color: #ff6600;\"><b>Instagram Story<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Since its inception in 2016, Instagram <em>Story<\/em> has grown rapidly, reaching over 500 million daily active users by the beginning of 2020. And it doesn&#8217;t seem like it&#8217;s going to stop.    <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">In fact, the company is just making it easier to share your stories with more and more people, adding to that that you can share your stories with more and more people, adding the ability to automatically share all your Instagram stories on Facebook.<\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; external_img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1584952012734{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1rrdr_fM41A4ajsMdgMiI1mD9Ew3KBPnL&#8221;][vc_column_text css=&#8221;.vc_custom_1584912496476{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans';\">Instagram has so many great features that you can also take advantage of within your <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/kako-iskoristiti-instagram-story-za-biznis\/\"><em>Stories<\/em><\/a><\/span>. Add music, make them interactive, embed animated stickers, and more. Instagram continues to expand the functionality of <em>Stories<\/em>, including more and more new features and interesting features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-family: 'Open Sans'; color: #ff6600;\"><b>Instagram Shopping<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans';\">Instagram has incorporated enough <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/instagram-testira-novu-opciju-za-placanje\/\">shopping features<\/a> <\/span>that the platform can almost become a whole new revenue stream for your e-commerce business. And when more than 130 million users tap Instagram shopping tags on photos every month, it&#8217;s definitely a strategy you want to use.<\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; external_img_size=&#8221;600&#215;400&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; external_style=&#8221;vc_box_rounded&#8221; css=&#8221;.vc_custom_1584952175322{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1dQQ1TEoG1FoURpRoyqcMJI3qE_-ikW7u&#8221;][vc_column_text css=&#8221;.vc_custom_1584949824354{padding-top: 10px !important;}&#8221;]<span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Instagram has added so many features to improve shopping on its platform, such as the ability to tag products in their posts, tag products in their Stories, and even check and complete all purchases on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">If you have an online store, it&#8217;s a good time to try your hand at Instagram <em>Shop<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-family: 'Open Sans'; color: #ff6600;\"><b>Tweets on Instagram<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">It&#8217;s always interesting to see how content and ideas from social media platforms make their way to other platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">What is a complete trend on Instagram, are screenshots of your own or someone else&#8217;s tweets that lead your followers to interact, due to which the organic <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/reach-vs-impression\/\"><em>reach<\/em> <\/a><\/span>of your profile is raised.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-family: 'Open Sans'; color: #ff6600;\"><b>Interactive content<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">Currently, interactive content is huge for brands on many channels.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\"><em>Instagram Story<\/em> includes features like polls, quizzes, questions, and more, to give your audience the opportunity to interact directly with you and your content.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: 'Open Sans'; color: #333333;\">This is a fun way to capture the opinion of your audience. You can add interactivity just for fun, or you can use it strategically for market research and to gather ideas for future products or services. <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584912553962{padding-top: 10px !important;}&#8221;]Saznali ste koji su najnoviji Instagram trendovi i <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/kako-promovisati-lokalni-biznis-na-instagramu\/\">kako promovisati Instagram profil<\/a> <\/span>pomo\u0107u njih. Za jo\u0161 edukativnih tekstova iz sfere <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/\">digitalnog marketinga<\/a><\/span> posetite <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\">na\u0161 blog.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]\n<div class=\"single-blog-content entry clr\">\n<div class=\"vc_row wpb_row vc_row-fluid wpex-vc-row-stretched\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><span style=\"color: #333333; font-family: 'Open Sans';\"><em>Made by Andrej Jovanovi\u0107<\/em> <em>\u2013 Account Manager @Digitizer<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<div class=\"vc_row wpb_row vc_row-fluid vc_custom_1571217766933 wpex-vc-row-stretched\" data-vc-full-width=\"true\" data-vc-full-width-init=\"true\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"vc_btn3-container vc_btn3-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>\n<div class=\"post-tags clr\"><\/div>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387209704{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387198585{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1584912678096{padding-bottom: 10px !important;}&#8221;]We&#8217;ve all heard that change is the only constant, and that&#8217;s never more true than in the world of digital marketing. Social media is constantly changing and evolving, whether it&#8217;s social media demographics, the latest trends, or new algorithm updates. It&#8217;s important to stay up to&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4371],"tags":[4391,4393,4434,4397,4402,4407,4408],"post_series":[],"class_list":["post-27219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-management","tag-ads-en","tag-hashtag-en","tag-igtv-en","tag-instagram-en","tag-marketing-en","tag-online-en","tag-reach-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram trends for 2020. Year<\/title>\n<meta name=\"description\" content=\"It is very important to always be up to date with the latest information from the world of digital marketing, and in the new text we write about what are the Instagram trends for 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/instagram-trends-for-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram trends for 2020. 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