{"id":27214,"date":"2024-11-14T15:25:01","date_gmt":"2024-11-14T14:25:01","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-display-ads-and-how-to-use-them-effectively-in-a-campaign\/"},"modified":"2026-01-09T15:33:59","modified_gmt":"2026-01-09T14:33:59","slug":"google-display-ads-and-how-to-use-them-effectively-in-a-campaign","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-display-ads-and-how-to-use-them-effectively-in-a-campaign\/","title":{"rendered":"Google Display Ads and How to Use Them Effectively in a Campaign?"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1583832669734{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Display Ads<\/em><\/strong><\/a>,<\/span> also known as <\/span>Web<\/span> Ads<\/i> Banner ads, or banner ads, are the type of ads that we most often encounter when surfing the Internet. These include various types of ads such as photo, gif, html ads that we see most often on internet portals, but also other websites. <\/span><\/span><\/p>\n

Display advertising <\/span><\/span> is important because that’s where people spend more and more of their time, making it an ideal channel to reach a potential target audience.<\/span><\/i><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1578134590524{padding-top: 30px !important;padding-bottom: 30px !important;}”]But what is the real value of advertising on <\/span>display<\/span><\/i>?<\/span><\/span><\/p>\n

Display<\/span><\/i> The network is used by thousands of advertisers to appear on numerous sites of various niches and categories, which display this type of ads. From large, well-known sites, to smaller, closely related to a smaller topic. In the simplest terms, <\/span>The Google Display <\/span><\/i>Network will place <\/span>display<\/span><\/i> ads on thousands of websites that we designate<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584650738211{padding-top: 30px !important;}”]\n

Google Display Ads and Creating Campaigns<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1580491234020{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Display ads<\/strong> and <\/span><\/i>campaigns are created through <\/span>the Google Ads <\/span><\/i>platform. <\/span> <\/span>[\/vc_column_text][vc_single_image source=”external_link” alignment=”center” css=”.vc_custom_1578133769147{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1IM1t7oRy9cBokzGTQjyeNdnFkRR5Hcrp”][vc_column_text css=”.vc_custom_1578133811435{padding-bottom: 30px !important;}”]There are 4 types of campaigns: <\/span>Google Search, Google Display, Shopping and Video<\/span><\/i> campaign. In this case, we choose the second option. <\/span>Google Display<\/span><\/i>, and we continue to monitor the process of creating a campaign.<\/span><\/span><\/p>\n

After choosing the location, language, budget, we come to the next important item: audience targeting<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583834182737{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Audience Targeting<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1578134518551{padding-top: 30px !important;padding-bottom: 30px !important;}”]We can<\/span> display <\/span><\/i> We’re reaching out to the right audience. Targeting options allow us to display a message (advertisement, advertisement) to potential customers in the right place. <\/span><\/span>[\/vc_column_text][vc_single_image source=”external_link” alignment=”center” css=”.vc_custom_1578133924783{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1CxSZEKmv2KX7j6epwIb7v9E52c-rRBKF”][vc_column_text css=”.vc_custom_1578134410591{padding-top: 30px !important;padding-bottom: 30px !important;}”]Through a variety of options, we can find audiences through <\/span>keywords<\/span><\/a><\/span>, demographics, audience interests, <\/span>what the audience is actively researching<\/span><\/a><\/span> or planning, and more.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583834189156{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Google Display Remarketing Campaigns<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584031580281{padding-top: 30px !important;padding-bottom: 30px !important;}”]In addition to the standard options, <\/span>Google Ads<\/span><\/i> offers the possibility of remarketing campaigns.<\/a><\/span> Remarketing campaigns are used to show ads to users who have already visited your website, or done some additional action on the site, such as downloading a brochure, filling out a shopping cart, etc.<\/span><\/span><\/p>\n

The first and most important thing in the whole process is to create <\/span> an “Audience”<\/span><\/i> in <\/span>the Google Analytics <\/span><\/i>platform that we want to “retarget”.<\/a><\/span><\/span><\/span>[\/vc_column_text][vc_single_image source=”external_link” alignment=”center” css=”.vc_custom_1578134078441{padding-top: 30px !important;padding-bottom: 30px !important;}” custom_src=”https:\/\/drive.google.com\/uc?id=1fAE-6vGB_ZB2Xl1YcIFXq2d2Hx2DLxG8″][vc_column_text css=”.vc_custom_1578134546533{padding-top: 30px !important;padding-bottom: 30px !important;}”]In the Admin panel, select the <\/span>Audience Definitions <\/span><\/i> option and in the Audience drop-down menu <\/span><\/span><\/i>. On the new page, we add a new <\/span>Audience<\/span><\/i> by clicking on the ”<\/span>New Audience<\/span><\/i>” button. <\/span>Google<\/span><\/i> offers several features, and for the purposes of this <\/span>blog<\/span><\/a><\/span>, we will stick to the option to add users who have visited a particular page of the site.<\/span><\/span><\/p>\n

After selecting the audience, it remains to select the ads for<\/span> the purposes<\/span><\/i> of the Display campaign.<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583834196045{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Google Display Ads<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1583832793586{padding-top: 30px !important;padding-bottom: 30px !important;}”]Google Display <\/i><\/strong>ads<\/strong> <\/span>offer several types of different ad formats that can be displayed on the <\/span>Google Display<\/span><\/i> Network, including:<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1578134230290{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n