{"id":27169,"date":"2024-11-14T15:24:43","date_gmt":"2024-11-14T14:24:43","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/google-advertising-and-where-do-google-ads-appear\/"},"modified":"2026-01-09T15:34:14","modified_gmt":"2026-01-09T14:34:14","slug":"google-advertising-and-where-do-google-ads-appear","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/google-advertising-and-where-do-google-ads-appear\/","title":{"rendered":"Google Advertising and Where Does Google Ads Appear?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1582970230936{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.google.rs\/\"><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\">Advertising begins with the creation of a campaign. Once you&#8217;ve selected your campaign goals, you&#8217;ll move on to the campaign type, specifically where exactly you want your ads to appear. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">advertising includes the following types of campaigns:<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582968284124{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<ul>\n<li><span style=\"color: #000000;\"><em><span style=\"font-weight: 400;\">Google Search <\/span><\/em><span style=\"font-weight: 400;\">Network<\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><em><span style=\"font-weight: 400;\">Google Display<\/span><\/em><span style=\"font-weight: 400;\"> Network<\/span><\/span><\/li>\n<li><em><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Shopping<\/span><\/span><\/em><\/li>\n<li><em><span style=\"color: #000000;\">Video<\/span><\/em><\/li>\n<li><span style=\"color: #000000;\">Applications<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1582969315316{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1ldRw071wMQ4sG53n1t8gbcFU4stSNxvC&#8221;][vc_column_text css=&#8221;.vc_custom_1584648259017{padding-top: 30px !important;}&#8221;]\n<h1 style=\"text-align: left;\"><span style=\"color: #ff6600; font-family: 'Open Sans';\"><strong>Where is Google advertising shown?<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584027957611{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/google-search-display\/\"><i><span style=\"font-weight: 400;\">Google Search <\/span><\/i><\/a><\/span><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\">ads<\/span> are ads that appear on <\/span><i><span style=\"font-weight: 400;\">Google Search<\/span><\/i><span style=\"font-weight: 400;\">  network. When you&#8217;re announcing on the   <\/span><i><span style=\"font-weight: 400;\">On the Google Search <\/span><\/i><span style=\"font-weight: 400;\">Network, your ads appear in search results when someone searches for terms related to one of your keywords.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In addition to the search results for  <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">Ads are also displayed in the search results of the website.  <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">partner.  <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">A partner is a website that is  <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">Approved the display  <\/span><i><span style=\"font-weight: 400;\">AdSense  <\/span><\/i><span style=\"font-weight: 400;\">It&#8217;s an announcement and it has nothing to do with  <\/span><i><span style=\"font-weight: 400;\">Google Partner<\/span><\/i><span style=\"font-weight: 400;\">  A certificate that  <\/span><i><span style=\"font-weight: 400;\">Google  <\/span><\/i><span style=\"font-weight: 400;\">It is awarded to agencies and advertisers.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584028080239{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/google-search-display\/\"><i><span style=\"font-weight: 400;\">The Google<\/span><\/i> <span style=\"font-weight: 400;\">Display<\/span><\/a><\/span><span style=\"font-weight: 400;\"> Network helps you reach people while they&#8217;re surfing their favorite sites, showing friends <\/span> a <i><span style=\"font-weight: 400;\">YouTube <\/span><\/i><span style=\"font-weight: 400;\">video, checking <\/span><i><span style=\"font-weight: 400;\">their Gmail <\/span><\/i><span style=\"font-weight: 400;\">account, or using mobile devices and apps.<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Shopping <\/span><\/i><span style=\"font-weight: 400;\">ads, which are currently not available in Serbia, appear above the search results and show the price of a particular product, its rating and description.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1583832916656{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Google Ads extensions<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582970296473{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/google-oglasi\/\">Add-ons to <em>Google<\/em> Ads<\/a> <\/span>(extensions), which <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i> <span style=\"font-weight: 400;\">Advertising uses, expand the ad with additional information, and usually increase the click-through rate by a few percent. Some of the formats are: adding a phone call button, location information, links to certain parts of your site ( <\/span><i><span style=\"font-weight: 400;\">sitelinks<\/span><\/i><span style=\"font-weight: 400;\">), additional text and more.<\/span><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1582969494386{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1WGq_F7-4GMQBDBa1hqLMtxIx3QvbjV5a&#8221;][vc_column_text css=&#8221;.vc_custom_1582968512099{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Adding an extension to an ad doesn&#8217;t guarantee that it will always appear with the ad. Extensions are displayed when   <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i><span style=\"font-weight: 400;\">predicts that they will improve the performance of ads both when position and <\/span><i><span style=\"font-weight: 400;\">Ad Rank <\/span><\/i> <span style=\"font-weight: 400;\">high enough for the extension to show. Also, adding an extension does not entail any additional costs that are charged. <\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1583832922923{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h2 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Google Ad Formats<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582968579271{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Text ads are created quickly and easily, they contain headlines and descriptions. Ad extensions appear next to them if they were previously added when setting up the campaign. <\/span><\/p>\n<p><span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Responsive<\/span><\/i><span style=\"font-weight: 400;\"> ads allow you to enter multiple headlines and descriptions, and <\/span><i><span style=\"font-weight: 400;\">Google <\/span><\/i> <span style=\"font-weight: 400;\">And then combine them into advertisements. The more titles and descriptions you enter, the better the results of the campaign.   <\/span><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1582969355363{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=18hHaOSKN2kbyL7X-N0h-xtzGUKhChxhc&#8221;][vc_column_text css=&#8221;.vc_custom_1582970950744{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><i><span style=\"font-weight: 400;\">Responsive<\/span><\/i><span style=\"font-weight: 400;\">  Ads allow you to enter multiple headlines and descriptions, and Google then combines them into ads. The more titles and descriptions you enter, the better the results of the campaign.   <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Unlike the others, clicking on <\/span><i><span style=\"font-weight: 400;\">the call-only<\/span><\/i><span style=\"font-weight: 400;\">  The assigned phone number is automatically called. In addition to the phone number, these ads contain 2 headlines, a business name, 2 descriptions, and a URL. <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Image ads are static or animated (<\/span><i><span style=\"font-weight: 400;\">gif<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">flash <\/span><\/i> <span style=\"font-weight: 400;\">format). Reach out to the audience on websites that are in partnership with   <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">(<\/span><i><span style=\"font-weight: 400;\">AdSense<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1583832931268{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Advertising of the application<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1584028176247{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><em>Google&#8217;s<\/em> app download advertising directly leads users to download the app on mobile devices. Clicking on the link takes you directly to the app store where users can buy or download the app for free. <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/google-oglasi\/\">Google ads<\/a><\/span> appear when users search for the   <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i> <span style=\"font-weight: 400;\">(including <\/span><i><span style=\"font-weight: 400;\">the Google Play Store<\/span><\/i><span style=\"font-weight: 400;\">) and on sites and apps that partner with <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/span>[\/vc_column_text][vc_single_image source=&#8221;external_link&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1582969407139{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; custom_src=&#8221;https:\/\/drive.google.com\/uc?id=1sHRxGVprv5KVnlH09QEORr0TJeAMUPD3&#8243;][vc_column_text css=&#8221;.vc_custom_1582971698590{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\">Today, mobile applications are used for shopping, cooking, education, work, communication, banking, entertainment&#8230; Almost every aspect of everyday life has a corresponding mobile app. Mobile apps make life easier for a large number of people, allowing them to complete tasks in almost any situation. For this reason, they have become an indispensable part of any good marketing strategy.   <\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1583832938803{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<h3 style=\"text-align: left;\"><span style=\"color: #ff6600;\"><strong>Video Ads<\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582971734189{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\"><span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/video-mocan-reklamni-alat\/\">Video ads<\/a><\/span> are displayed on sites that partner with <\/span><i><span style=\"font-weight: 400;\">Google<\/span><\/i><span style=\"font-weight: 400;\">, as well as on <\/span><i><span style=\"font-weight: 400;\">YouTube <\/span><\/i> <span style=\"font-weight: 400;\">network. There are a number of different ad formats that are displayed on the   <\/span><i><span style=\"font-weight: 400;\">Youtube<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582968900892{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]\n<ul>\n<li><span style=\"font-weight: 400;\"><em>Display<\/em> <\/span><span style=\"font-weight: 400;\">ads, displayed to the right of the video and above the suggestion list.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><em>Overlay<\/em> <\/span><span style=\"font-weight: 400;\">ads, semi-transparent ads that take up 20% of the video that is played.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><em>Skippable<\/em> <\/span><span style=\"font-weight: 400;\">Video ads are ads that can be terminated after 5 seconds if the user chooses to do so. They can be added before, during, or after the main video.  <\/span><\/li>\n<li><em><span style=\"font-weight: 400;\">Non-skippable<\/span><\/em><span style=\"font-weight: 400;\">  Video ads, ads that you can&#8217;t skip and must be viewed before the main video starts. They can also appear before, during, or after the main video. They last from 15 to 20 seconds  <\/span><\/li>\n<li><span style=\"font-weight: 400;\"><em>Bumber<\/em> <\/span><span style=\"font-weight: 400;\">ads, can&#8217;t be skipped, and last up to 6 seconds<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Sponsored cards show content that may be relevant to the video, such as the products featured in the video. Viewers will be able to see in a few seconds.   <\/span><span style=\"font-weight: 400;\">A teaser <\/span><span style=\"font-weight: 400;\">for the card, an icon will appear in the upper right corner of the video. <\/span> <\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582968929064{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In addition to the above, there are also <\/span><i><span style=\"font-weight: 400;\">Shopping <\/span><\/i><span style=\"font-weight: 400;\">ads that, as we have already pointed out, are not yet allowed in Serbia.<\/span><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582970895913{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]<span style=\"color: #000000;\"><em>Google<\/em> ogla\u0161avanje je jedan od najefikasnijih i najisplativijih na\u010dina za reklamiranje na internetu. Nadamo se da vam je na\u0161 tekst razjasnio gde sve <em>Google<\/em> reklame mogu da budu prikazane.<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/news-stories\/\">Jo\u0161 edukativnih tekstova na temu digitalnog marketinga mo\u017eete prona\u0107i ovde.<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">Ukoliko \u017eelite da se i va\u0161a reklama na\u0111e me\u0111u rezultatima <em>Google<\/em> oglasa, na\u0161i stru\u010dnjaci \u0107e vam rado iza\u0107i u susret i pru\u017eiti svu neophodnu pomo\u0107 u osmi\u0161ljavanju i postavljanju <em>Google<\/em> kampanje.<\/span> <span style=\"color: #fd6600;\"><a style=\"color: #fd6600;\" href=\"https:\/\/www.digitizer.rs\/kontakt\/\">Po\u0161aljite nam upit i kontaktirajte nas.<\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #000000;\"><em>Made by Nemanja Nedeljkovi\u0107<\/em> <em>&#8211; Senior Account Manager @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1571217766933{padding-top: 150px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fen%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1582970230936{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]Google Advertising begins with the creation of a campaign. Once you&#8217;ve selected your campaign goals, you&#8217;ll move on to the campaign type, specifically where exactly you want your ads to appear. Google advertising includes the following types of campaigns:[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1582968284124{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;]&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383,4373,4385],"tags":[4391,4390,4410,4378,4388,4402,4437],"post_series":[],"class_list":["post-27169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","category-google-search-display-en","category-programmatic-and-retargeting","tag-ads-en","tag-adverts-en","tag-business-en","tag-content-en","tag-digital-en","tag-marketing-en","tag-remarketing-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google 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