{"id":27161,"date":"2024-11-14T15:24:42","date_gmt":"2024-11-14T14:24:42","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/facebook-advertising-and-ad-audience-types\/"},"modified":"2026-07-20T12:31:43","modified_gmt":"2026-07-20T10:31:43","slug":"facebook-advertising-and-ad-audience-types","status":"publish","type":"post","link":"https:\/\/digitizer.rs\/en\/news-stories\/facebook-advertising-and-ad-audience-types\/","title":{"rendered":"Facebook advertising and types of ad audiences"},"content":{"rendered":"
[vc_row full_width=”stretch_row” css=”.vc_custom_1487086373501{padding-top: 80px !important;padding-bottom: 140px !important;}”][vc_column][vc_column_text css=”.vc_custom_1584648804400{padding-top: 30px !important;padding-bottom: 30px !important;}”]Do you use Facebook<\/em> advertising when selling a specific product or service<\/span>? How do you use Facebook<\/em> advertising to reach those audiences who are interested in your product or service? What types of ad audiences are there in Facebook advertising? How do you know if they are interested in your product or service? <\/span><\/span><\/p>\n

You can answer these and similar questions yourself if you get to know the basic types of advertising audience, i.e. the possibility of choosing the target group provided by <\/span>Facebook <\/span><\/i>advertising <\/span>within <\/span>Facebook Business Manager<\/span><\/i>Facebook <\/em>is still the world’s most popular social network with nearly 2.45 billion users. Knowing who and how is using this network can certainly be of great importance in creating a strategy. <\/span><\/span><\/p>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584648863683{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Facebook advertising and staggering statistics<\/strong><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584648795769{padding-top: 30px !important;padding-bottom: 30px !important;}”]To begin with, let’s recall some very interesting data related to Facebook<\/em>.<\/a> 1.62 billion people visit this social network every day. The best time to post on this platform is on Wednesdays and Thursdays between 11:00 a.m. and 2:00 p.m. It is during these times that most people will see your post\/ad. Of course, this can vary depending on your audience and the industry in which you operate. <\/span><\/p>\n

Mobile devices are absolutely dominant when it comes to Facebook <\/em>advertising. 94% of Facebook’s<\/em> advertising revenue comes from mobile devices. This information also serves as a reminder of how important it is to optimize your social media content to be as mobile-friendly<\/em> as possible. <\/span><\/p>\n

It is important to note that the total number of likes on <\/span>a Facebook <\/span><\/i>page has not meant anything for a long time, because in order to get to all the profiles that follow you, you have to pay <\/span>for Facebook-<\/span><\/i>in the. It’s been a long time coming, because it’s been <\/span>Facebook <\/span><\/i>changed the algorithm at the end of 2014 and began to reduce organic reach ( <\/span>reach<\/span><\/i>), which varies even today, for Serbia amounts to some 4%-6%. The amount of organic reach depends on the interaction with the companions, i.e. The quality of your posts and the extent to which they respond to the revelations themselves. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584648873912{padding-top: 30px !important;padding-bottom: 30px !important;}”]As you can see in the previous visual, the orange color indicates the organic reach of the posts, on a page that has about 15,000 likes\/followers. So this site, has an organic reach of 4% to 5%. <\/span><\/p>\n

Now that you know that you have to pay <\/span>Facebook <\/span><\/i><\/span>to be “seen”, below we will bring you closer to all the ways you can reach your target group.<\/span> <\/span> <\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833153270{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Core Audience<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584648881743{padding-top: 30px !important;padding-bottom: 30px !important;}”]Core audience<\/span><\/i> or native audience belongs to the type of ad audience that is the default choice that <\/span>Facebook Ads Manager <\/span><\/i> offers . The options here are to set the location, demographics, interests, and behavior of the user on the <\/span>Facebook<\/span><\/i>-in the. The ad will be shown to people who match the characteristics you have selected. <\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584648890780{padding-top: 30px !important;padding-bottom: 30px !important;}”]Space for <\/span>Custom Audience<\/span><\/i>In this case, you’re jumping. We’ll talk about him in the future. Below <\/span>Custom Audience<\/span><\/i> allows you to adjust the location, demographics, language, interests, and behaviors of users on <\/span>Facebook<\/span><\/i>. <\/span> <\/span><\/p>\n

Audience<\/span> connections<\/span><\/i> are the ability to select followers who have liked <\/span>Facebook <\/span><\/i> A person who is a friend of those who have liked the page, as well as those who have not liked the page. The same option applies to the application, if you have one, while the event code ( <\/span>You can choose from those who have responded to the event, as well as those who have not yet responded to the event.<\/span><\/i><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1583833160722{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n

Custom Audience<\/strong><\/span><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1584648899350{padding-top: 30px !important;padding-bottom: 30px !important;}”]Custom audience<\/span><\/i> allows you to find people on <\/span>Facebook<\/span><\/i>-in which they have already made contact with your business in some way. You can make the following types <\/span>Custom audience<\/span><\/i>:<\/span><\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1584648907749{padding-top: 30px !important;padding-bottom: 30px !important;}”]\n