{"id":27073,"date":"2024-11-14T15:24:27","date_gmt":"2024-11-14T14:24:27","guid":{"rendered":"https:\/\/www.digitizer.rs\/news-stories\/is-youtube-becoming-a-shopping-site\/"},"modified":"2026-01-09T15:28:30","modified_gmt":"2026-01-09T14:28:30","slug":"is-youtube-becoming-a-shopping-site","status":"publish","type":"post","link":"https:\/\/www.digitizer.rs\/en\/news-stories\/is-youtube-becoming-a-shopping-site\/","title":{"rendered":"Is YouTube becoming a shopping site?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1603701638645{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">Is one of the biggest changes in recent times when it comes to <span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/www.google.rs\/\">Google<\/a><\/em><\/span> products on the horizon? Namely, <em>Google<\/em> is in the early stages of turning <em>YouTube<\/em> into a shopping website. This would allow consumers to directly purchase items they see in videos hosted on this platform. It appears that the company is preparing to add general shopping functionality to the list of features offered by <em>YouTube<\/em> . The ultimate goal is for <em>YouTube<\/em> to become a shopping site.    <\/span><\/p>\n<h2><span style=\"color: #333333;\"><strong> <\/strong><\/span><\/h2>\n<h1><span style=\"color: #ff6600;\"><strong>YouTube is becoming a shopping site<\/strong><\/span><\/h1>\n<p><span style=\"color: #333333;\"><em>Bloomberg<\/em> reports that <em>YouTube<\/em> is asking creators to tag and track products featured in their videos, which will be linked to <em>Google<\/em> &#8216;s analytics and shopping tools. The ultimate goal is for <em>Google<\/em> to sell items directly through <em>YouTube<\/em> , rather than just advertising items from other sites. <em>YouTube<\/em> is already a shopping destination of sorts, with <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.searchenginejournal.com\/youtube-shopping-influence\/323503\/#close\">55% of consumers using videos to make purchasing decisions.<\/a><\/span> <\/span>[\/vc_column_text][vc_single_image image=&#8221;23662&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1603701118083{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1659262710879{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">A spokesperson for <em>YouTube<\/em> confirmed that the company is testing the new functionality on a larger number of channels, but declined to provide more details. The goal is to turn <em>YouTube<\/em> &#8216;s vast database of videos into a huge catalog of items that viewers can browse, click and buy directly. The company is also testing a new integration with <em>Shopify Inc.<\/em> for sale via <em>YouTube<\/em> .   <\/span><\/p>\n<h2><span style=\"color: #ff6600;\">Google Shopping and Youtube integration?<\/span><\/h2>\n<p><span style=\"color: #333333;\">The implementation of this new feature will most likely be based on <em>Google Shopping<\/em> , which has been an integral part of search results for a long time. <em>Google Shopping<\/em> is a platform for advertising a large number of small and large stores, but it can be said that it has not quite achieved the dominance that was expected. Several large chain stores are missing from the list found on <em>Google Shopping<\/em> . The integration with <em>YouTube<\/em> (and the sales that would come with it) may encourage more stores to sign up for the service.  <\/span><\/p>\n<p><span style=\"color: #333333;\">Until now, <em>Google<\/em> has mostly preferred to sell ads that send people to other websites, rather than selling products itself. However, the pandemic has drastically altered marketing budgets, especially in the travel and physical retail sectors that are major <em>Google<\/em> advertisers. Meanwhile, e-commerce has skyrocketed as people stay at home and increasingly order products online. Because of this, <em>Google<\/em> could only watch   <em> <\/em>on the sidelines as its rivals such as <em>Facebook<\/em> and its app <em>Instagram<\/em> become the center of online shopping.<\/span>[\/vc_column_text][vc_single_image image=&#8221;23663&#8243; css_animation=&#8221;fadeIn&#8221; alignment=&#8221;center&#8221; css=&#8221;.vc_custom_1603701213298{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; img_hover=&#8221;fade-out&#8221;][vc_column_text css=&#8221;.vc_custom_1603701315962{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]<span style=\"color: #333333;\">It is not clear how <em>Google<\/em> will make money from this new venture. They are supposed to earn a percentage of each transaction. Also, the amount of user data that <em>Google<\/em> is likely to collect is also valuable for advertising purposes. We believe that <em>YouTube<\/em> will find a solution that will benefit the creators, while at the same time not affecting the quality of the content.   <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">In anticipation of the news that <em>Google<\/em> brings us, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.digitizer.rs\/en\/news-stories\/\">visit our blog<\/a><\/span> and find more interesting topics in the field of <a style=\"color: #333333;\" href=\"https:\/\/www.digitizer.rs\/usluge\/digitalni-marketing\/\"><span style=\"color: #ff6600;\">digital marketing.<\/span><\/a><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221;][vc_column][vc_single_image source=&#8221;external_link&#8221; custom_src=&#8221;https:\/\/www.digitizer.rs\/blog\/digitizer-line.jpg&#8221;][vc_column_text]<span style=\"color: #333333;\"><em>Made by Neboj\u0161a Radovanovi\u0107 \u2013 SEO Expert @Digitizer<\/em><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587387018476{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_column][vc_btn title=&#8221;Back to News &amp; Stories&#8221; color=&#8221;black&#8221; align=&#8221;center&#8221; i_icon_fontawesome=&#8221;fa fa-bars&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:https%3A%2F%2Fwww.digitizer.rs%2Fnews-stories%2F|title:Back%20to%20NEWS%20%26amp%3B%20STORIES|&#8221;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1587386989437{padding-top: 30px !important;padding-bottom: 30px !important;}&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1603701638645{padding-top: 50px !important;padding-bottom: 30px !important;}&#8221; font_family=&#8221;Open Sans&#8221;]Is one of the biggest changes in recent times when it comes to Google products on the horizon? Namely, Google is in the early stages of turning YouTube into a shopping website. This would allow consumers to directly purchase items they see&hellip;<\/p>\n","protected":false},"author":13,"featured_media":23664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4383],"tags":[4391,4390,4378,4387,4388,4403,4402,4407,4435],"post_series":[],"class_list":["post-27073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en","tag-ads-en","tag-adverts-en","tag-content-en","tag-copy-en","tag-digital-en","tag-internet-en","tag-marketing-en","tag-online-en","tag-youtube-en","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Is YouTube becoming a shopping site?<\/title>\n<meta name=\"description\" content=\"It appears that Google is preparing to add general shopping functionality to the list of features offered by YouTube. 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